Sr. Affiliate Marketing Manager

📌 Core Information - Job Title: Sr. Affiliate Marketing Manager - Company: Klaviyo - Location: San Francisco, CA - Job Type: Full-Time - Category: Marketing - Date Posted: April 10, 2025 - Experience Level: 10+ years 🚀 Job Overview Key aspects of this role include: - Building and scaling Klaviyo's affiliate marketing program - Driving customer acquisition and revenue growth through strategic partnerships - Collaborating cross-functionally to integrate affiliate marketing into broader business goals - Balancing strategic planning with hands-on execution ASSUMPTION: This role requires a strong blend of strategic thinking and tactical execution, with a focus on driving measurable business impact. 📋 Key Responsibilities - Build and Launch Klaviyo's Affiliate Program: - Develop the strategic roadmap, infrastructure, and operational processes - Select and implement appropriate affiliate platforms and tracking technologies - Design and optimize commission structures and incentive programs - Grow and Diversify the Partner Ecosystem: - Identify, recruit, and onboard diverse affiliate partners - Create targeted outreach strategies for different partner segments - Develop specialized programs to address unique needs of various partner types - Drive Partner Success and Engagement: - Create comprehensive onboarding materials, enablement resources, and promotional assets - Implement a partner communications strategy to maintain engagement and share program updates - Develop strong relationships with top-performing affiliates to optimize performance and increase program loyalty - Execute Results-Driven Campaigns: - Collaborate with partners to design and launch high-impact promotional campaigns - Implement effective tracking and attribution models to accurately measure performance - Continuously optimize campaigns based on performance data and partner feedback - Ensure Program Compliance and Quality: - Establish clear guidelines and monitor affiliate activities to ensure brand safety and regulatory compliance - Implement quality control processes to maintain program integrity - Collaborate with legal and compliance teams on terms, conditions, and regulatory requirements - Optimize Program Performance: - Build comprehensive reporting and analytics to track key program metrics and KPIs - Analyze performance data to identify trends, opportunities, and optimization strategies - Provide actionable insights to both partners and internal stakeholders - Forecast and manage program budget, ensuring optimal resource allocation for maximum ROI - Drive Cross-Functional Collaboration: - Work closely with Marketing, Sales, Product, and Customer Success teams to align affiliate initiatives with broader business goals - Serve as the internal advocate for affiliate marketing and educate stakeholders on program value and performance - Collaborate on integrated marketing campaigns that leverage the affiliate channel - Perform other related duties as assigned ASSUMPTION: This role requires strong communication and collaboration skills to work effectively with various internal teams and external partners. 🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or related field preferred; equivalent work experience accepted - Experience: 8-12 years of marketing experience, with significant focus on affiliate/partner marketing - Required Skills: - Proven track record building and scaling successful affiliate programs - Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.) - Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI - Deep understanding of affiliate marketing attribution models and tracking technologies - Experience creating compelling content and resources to drive affiliate engagement and performance - Knowledge of compliance and regulatory considerations in affiliate marketing - Ability to translate complex technical products into compelling affiliate marketing opportunities - Experience integrating affiliate programs with broader marketing strategies - Strong negotiation skills and ability to build relationships with diverse partner types - Exceptional communication skills for engaging both internal and external stakeholders Preferred Skills: - Experience with Klaviyo or similar marketing automation platforms - Familiarity with SQL or other data analysis tools - Knowledge of the SaaS, e-commerce, or marketing technology industries ASSUMPTION: Candidates with experience in the SaaS or e-commerce industries may have a competitive advantage for this role. 💰 Compensation & Benefits - Salary Range: $128,000 - $192,000 USD per year - ASSUMPTION: This salary range reflects the cost of labor across various U.S. geographic markets and is based on the role's experience level and location. - Benefits: - Annual cash bonus plan - Variable compensation (OTE) for sales and customer success roles - Equity - Sign-on payments - Comprehensive range of health, welfare, and wellbeing benefits based on eligibility - Working Hours: Full-time (40 hours/week) - ASSUMPTION: This role may require occasional overtime or flexible hours to meet project deadlines. 📌 Applicant Insights 🔍 Company Context - Industry: Marketing Services - ASSUMPTION: Klaviyo operates in a competitive and dynamic industry, requiring continuous innovation and adaptation. - Company Size: 1,001-5,000 employees - ASSUMPTION: As a mid-sized company, Klaviyo offers a balance between the agility of a startup and the resources of a larger organization. - Founded: 2012 - ASSUMPTION: Klaviyo's decade of experience in the market provides stability and a proven track record, while its youthful culture fosters innovation and growth. - Company Description: Klaviyo is the only CRM built for B2C Brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution. With your data all in one place, you can know, engage, and grow your audience like never before. - ASSUMPTION: Klaviyo's unique value proposition and comprehensive suite of tools set it apart in the competitive marketing technology landscape. - Company Specialties: Klaviyo specializes in providing a unified solution for marketing automation, analytics, and customer service, empowering brands to know, engage, and grow their audiences. - ASSUMPTION: Klaviyo's expertise in these areas enables it to deliver innovative and effective solutions for its clients. - Company Website: 📊 Role Analysis - Career Level: Senior-level role with significant strategic and tactical responsibilities - ASSUMPTION: This role offers substantial career growth potential as Klaviyo's affiliate marketing program expands. - Reporting Structure: This role reports directly to the VP of Marketing or a similar executive, with cross-functional collaboration with various internal teams. - ASSUMPTION: The role's reporting structure and cross-functional collaboration provide ample opportunities for professional development and exposure to different aspects of the business. - Work Arrangement: Remote OK (Hybrid or on-site work may also be considered) - ASSUMPTION: Klaviyo's flexible work arrangement policy caters to diverse employee preferences and promotes work-life balance. - Growth Opportunities: - As Klaviyo's affiliate marketing program grows, there will be opportunities to expand the team and take on additional responsibilities - The role's strategic nature and cross-functional collaboration provide ample opportunities for professional development and exposure to different aspects of the business - Klaviyo's commitment to employee growth and development offers numerous internal mobility opportunities ASSUMPTION: This role presents significant growth potential, both within the affiliate marketing program and across Klaviyo's broader organization. 🌍 Location & Work Environment - Office Type: Hybrid or remote-friendly work environment - ASSUMPTION: Klaviyo's flexible office policy caters to diverse employee preferences and promotes work-life balance. - Office Location(s): San Francisco, CA (with remote work options) - ASSUMPTION: San Francisco's vibrant tech industry and diverse talent pool provide ample opportunities for professional growth and networking. - Geographic Context: San Francisco, CA - ASSUMPTION: San Francisco's competitive job market and high cost of living may impact compensation expectations and work-life balance considerations. - Work Schedule: Full-time (40 hours/week) with flexible hours as needed - ASSUMPTION: This role may require occasional overtime or flexible hours to meet project deadlines, with a focus on maintaining a healthy work-life balance. ASSUMPTION: Klaviyo's flexible work arrangement policy caters to diverse employee preferences and promotes work-life balance. 💼 Interview & Application Insights - Typical Process: 1. Phone or video screen with the hiring manager 2. In-depth behavioral and technical interviews with cross-functional stakeholders 3. Final interview with the VP of Marketing or a similar executive - Key Assessment Areas: 1. Strategic thinking and problem-solving skills 2. Technical proficiency in affiliate marketing and related tools 3. Communication and collaboration skills 4. Cultural fit and alignment with Klaviyo's values - Application Tips: 1. Tailor your resume and cover letter to highlight relevant experience and skills for this role 2. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with affiliate marketing 3. Familiarize yourself with Klaviyo's products, services, and industry position to demonstrate your enthusiasm and understanding of the role ASSUMPTION: Klaviyo's interview process is designed to assess candidates' strategic thinking, technical proficiency, and cultural fit, with a focus on finding the best candidate for the role. 🛠️ Tools & Technologies - Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.) - Marketing automation and analytics tools (Klaviyo, similar platforms) - Data analysis tools (SQL, Excel, Google Analytics) - Project management tools (Asana, Trello, Jira) - Collaboration and communication tools (Slack, Microsoft Teams, Google Workspace) ASSUMPTION: Klaviyo's tech stack is designed to support its comprehensive suite of marketing automation, analytics, and customer service tools, empowering brands to know, engage, and grow their audiences. 👔 Cultural Fit Considerations - Company Values: Klaviyo's core values include: 1. Customer-centric: Put customers first in everything you do 2. Data-driven: Use data to inform decisions and continuously improve 3. Collaborative: Work together to achieve common goals 4. Innovative: Embrace change and continuously learn and adapt 5. Inclusive: Foster an environment where everyone can thrive - Work Style: 1. Klaviyo's work style is collaborative and data-driven, with a focus on continuous improvement and innovation 2. The company values a customer-centric approach, with a strong emphasis on understanding and meeting customer needs 3. Klaviyo's culture is inclusive and supportive, with a commitment to fostering a diverse and equitable work environment - Self-Assessment Questions: 1. How do you approach data-driven decision-making, and can you provide an example from your past experiences? 2. Describe a time when you had to collaborate with a diverse team to achieve a common goal. What was the outcome, and what did you learn from the experience? 3. How do you stay up-to-date with industry trends and best practices in affiliate marketing, and how do you apply this knowledge to your work? ASSUMPTION: Klaviyo's values and work style emphasize collaboration, data-driven decision-making, and continuous learning and improvement, with a strong focus on customer-centricity and innovation. ⚠️ Potential Challenges - Role-specific Challenges: 1. Balancing strategic planning with hands-on execution 2. Managing a diverse ecosystem of affiliate partners with varying needs and expectations 3. Ensuring program compliance and brand safety in a dynamic and evolving regulatory landscape - Company-specific Challenges: 1. Operating in a competitive and dynamic industry, requiring continuous innovation and adaptation 2. Managing growth and scaling challenges as the company expands its affiliate marketing program 3. Balancing the agility of a startup with the resources and stability of a mid-sized organization - Location-specific Challenges: 1. Navigating San Francisco's competitive job market and high cost of living 2. Adapting to the unique cultural and professional landscape of the Bay Area ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and a strategic mindset to overcome. 📈 Similar Roles Comparison - Career Path Comparison: 1. Sr. Affiliate Marketing Manager vs. Senior Marketing Manager: Both roles require strategic thinking, cross-functional collaboration, and a focus on driving business impact, but the affiliate marketing role has a more specialized focus on partner relationships and channel management. 2. Sr. Affiliate Marketing Manager vs. Director of Marketing: The director role has broader strategic responsibilities and may involve managing a larger team, while the affiliate marketing role focuses on a specific channel and requires deep expertise in affiliate marketing strategies and tactics. - Industry-specific Context: 1. Affiliate marketing is a critical customer acquisition channel for many B2C brands, with significant revenue potential and growth opportunities 2. The affiliate marketing industry is dynamic and evolving, with new platforms, tools, and best practices emerging regularly ASSUMPTION: This role offers a unique opportunity to shape a critical customer acquisition channel for a high-growth marketing technology leader, with significant potential for career growth and impact. 📝 Sample Projects - Role-specific Project Examples: 1. Developing and implementing a comprehensive onboarding program for new affiliate partners 2. Designing and executing a targeted outreach campaign to recruit and engage influencers and content creators 3. Analyzing program performance data to identify trends, optimize campaigns, and maximize ROI - Industry-specific Project Examples: 1. Conducting market research to identify emerging affiliate marketing trends and opportunities 2. Collaborating with industry peers to share best practices and drive innovation in affiliate marketing strategies 3. Developing thought leadership content to educate internal stakeholders and external partners on the value and potential of affiliate marketing ASSUMPTION: These projects demonstrate the strategic and tactical nature of the Sr. Affiliate Marketing Manager role, with a focus on driving measurable business impact through effective partner relationships and channel management. ❓ Key Questions to Ask During Interview - Role-specific Questions: 1. How does Klaviyo plan to support the growth and expansion of the affiliate marketing program? 2. What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution? 3. How does Klaviyo measure the success of its affiliate marketing program, and what key performance indicators (KPIs) will I be responsible for tracking and optimizing? - Company-specific Questions: 1. How does Klaviyo's culture and work environment support the growth and development of its employees? 2. What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Klaviyo? 3. How does Klaviyo approach diversity, equity, and inclusion in its hiring and employee development practices? - Location-specific Questions: 1. What resources and support does Klaviyo provide to help employees navigate the unique professional and cultural landscape of San Francisco? 2. How does Klaviyo's remote work policy accommodate employees who may not be able to commute to the office regularly? ASSUMPTION: These questions demonstrate a proactive and strategic approach to understanding the role, the company, and the work environment, and signal a strong fit for the position. 📌 Next Steps for Applicants - To apply for this position: 1. Submit your application through this link: [Application URL] 2. Tailor your resume and cover letter to highlight relevant experience and skills for this role 3. Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with affiliate marketing 4. Familiarize yourself with Klaviyo's products, services, and industry position to demonstrate your enthusiasm and understanding of the role 5. Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications - Concrete preparation steps related to resume customization: - Highlight your experience and skills in affiliate marketing, partner relationship management, and channel strategy development - Quantify your achievements and the impact you've made in previous roles to demonstrate your value and potential for this position - Concrete preparation step related to cover letter: - Explain why you're interested in this role and how your unique background and skills make you an excellent fit for the position - Address the specific requirements and qualifications listed in the job description, and provide examples of how your experience aligns with these requirements - Concrete preparation step related to portfolio/examples if applicable: - Prepare a portfolio or examples of your work in affiliate marketing, including successful campaigns, program launches, or other relevant projects - Tailor your portfolio to showcase your strategic thinking, tactical execution, and ability to drive measurable business impact - Follow-up recommendation with timeline: - Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest and reiterate your qualifications - If you haven't heard back after two weeks, politely inquire about the status of your application and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.