📌 Core Information
🔹 Job Title: Sr. Affiliate Marketing Manager
🔹 Company: Klaviyo
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and scaling Klaviyo's affiliate marketing program
- Driving customer acquisition and revenue growth through strategic partnerships
- Collaborating cross-functionally to integrate affiliate marketing with broader business goals
- Optimizing program performance using data-driven insights and continuous improvement
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and stakeholder management to succeed in a dynamic, growing environment.
📋 Key Responsibilities
✅ Develop and execute affiliate marketing strategy to drive customer acquisition and revenue growth
✅ Build and manage relationships with a diverse ecosystem of affiliate partners, including influencers, agencies, and developers
✅ Design and optimize commission structures and incentive programs to maximize partner performance and program ROI
✅ Collaborate with cross-functional teams to integrate affiliate marketing with broader marketing strategies and campaigns
✅ Monitor and analyze program performance using data and analytics to identify trends, opportunities, and optimization strategies
✅ Ensure program compliance with brand guidelines, regulatory requirements, and industry best practices
ASSUMPION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to deliver measurable business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 8-12 years of marketing experience with a significant focus on affiliate/partner marketing
Required Skills:
- Proven track record building and scaling successful affiliate programs in SaaS, e-commerce, or marketing technology
- Deep understanding of affiliate marketing attribution models and tracking technologies
- Strong analytical mindset with experience using data to optimize program performance and demonstrate ROI
- Exceptional communication skills for engaging both internal and external stakeholders
- Ability to translate complex technical products into compelling affiliate marketing opportunities
Preferred Skills:
- Experience with major affiliate networks and platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Knowledge of compliance and regulatory considerations in affiliate marketing
ASSUMPION: Candidates should have a strong background in affiliate marketing, with experience driving measurable results in a dynamic, growing environment.
💰 Compensation & Benefits
Salary Range: $128,000 - $192,000 USD per year
Benefits:
- Annual cash bonus
- Variable compensation for sales and customer success roles
- Equity
- Sign-on payments
- Health, welfare, and wellbeing benefits based on eligibility
Working Hours: Full-time (40 hours per week)
ASSUMPION: Klaviyo's compensation package includes a competitive salary range, along with various benefits and incentives to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: Mid-sized (1,001-5,000 employees)
Founded: 2012
Company Description:
- Klaviyo is the only CRM built for B2C brands, empowering creators to own their destiny by making first-party data accessible and actionable like never before.
- The company combines marketing automation, analytics, and customer service into one unified solution, helping brands know, engage, and grow their audience.
- With a customer base of 167,000+ brands, Klaviyo is headquartered in Boston, Massachusetts, with offices in London, Sydney, and Denver.
Company Specialties:
- Marketing automation
- Customer data management
- E-commerce marketing
- Customer engagement
Company Website: Klaviyo
ASSUMPTION: Klaviyo's focus on B2C brands and first-party data sets it apart in the marketing technology landscape, offering unique opportunities for affiliate marketing growth.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Senior Director of Marketing or a similar position.
Work Arrangement: Remote OK, with the option to work from Klaviyo's offices in Boston, London, Sydney, or Denver.
Growth Opportunities:
- As Klaviyo continues to grow, this role offers the potential to expand the affiliate marketing team and take on additional responsibilities.
- With a strong performance record, candidates may have the opportunity to advance to a director-level position or beyond.
ASSUMPTION: This role provides a unique opportunity to shape Klaviyo's affiliate marketing program from the ground up, with ample room for growth and development.
🌍 Location & Work Environment
Office Type: Klaviyo's offices are modern, collaborative spaces designed to foster creativity and productivity.
Office Location(s): Boston, Massachusetts; London, England; Sydney, Australia; Denver, Colorado
Geographic Context:
- Denver, Colorado, is a vibrant, growing city with a strong tech industry and a high quality of life.
- The city offers a mix of urban and outdoor activities, with easy access to the Rocky Mountains for skiing, hiking, and other recreational pursuits.
Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available.
ASSUMPTION: Klaviyo's remote-friendly culture and flexible work arrangements cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final round interview with the senior director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
- Affiliate marketing expertise and industry knowledge
Application Tips:
- Highlight your relevant affiliate marketing experience and achievements in your resume and cover letter.
- Demonstrate your understanding of Klaviyo's products and how affiliate marketing can drive customer acquisition and revenue growth for the company.
- Prepare for behavioral interview questions that focus on your ability to build and manage strategic partnerships, optimize program performance, and collaborate effectively with cross-functional teams.
- Research Klaviyo's company culture and values to ensure a strong fit with your personal work style and career goals.
ATS Keywords: Affiliate marketing, customer acquisition, revenue growth, strategic partnerships, data analysis, cross-functional collaboration, program management, marketing technology, SaaS, e-commerce
ASSUMPTION: Klaviyo's hiring process is designed to assess candidates' strategic thinking, data analysis, and stakeholder management skills, as well as their cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Affiliate marketing platforms (Impact, PartnerStack, Rakuten, CJ Affiliate, etc.)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Marketing automation and CRM software (e.g., Klaviyo, Salesforce, HubSpot)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Candidates should have experience with relevant affiliate marketing platforms, data analysis tools, and marketing automation software to succeed in this role.
👔 Cultural Fit Considerations
Company Values:
- Relationship-driven
- Data-informed
- Innovative
- Collaborative
- Customer-obsessed
Work Style:
- Strategic and data-driven
- Collaborative and cross-functional
- Adaptable and growth-oriented
- Results-focused and accountable
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you align with Klaviyo's value of being relationship-driven, and how have you demonstrated this in your previous roles?
- Describe a time when you had to adapt to a significant change in your work environment or strategy, and how did you approach it?
- How do you ensure that your affiliate marketing campaigns and partnerships remain customer-centric and deliver value to both Klaviyo and its partners?
ASSUMPTION: Klaviyo's company culture emphasizes relationships, data-informed decision-making, innovation, collaboration, and customer obsession, making it an ideal fit for candidates who share these values and work styles.
⚠️ Potential Challenges
- Managing a diverse ecosystem of affiliate partners with varying needs, expectations, and levels of engagement
- Balancing strategic planning with hands-on execution to optimize program performance and ROI
- Navigating the complexities of affiliate marketing compliance and regulatory requirements
- Adapting to changes in the marketing technology landscape and Klaviyo's product roadmap
- Working remotely and collaborating effectively with cross-functional teams across different time zones
ASSUMPTION: These challenges require strong stakeholder management, adaptability, and a strategic mindset to succeed in this role.
📈 Similar Roles Comparison
- Unlike traditional affiliate marketing roles, this position involves a high degree of strategic planning, cross-functional collaboration, and data-driven optimization.
- As a senior-level role, this position offers more autonomy and responsibility than entry-level or mid-level affiliate marketing positions.
- Klaviyo's focus on B2C brands and first-party data sets this role apart from affiliate marketing positions in other industries or with different product offerings.
ASSUMPTION: This role provides a unique opportunity to shape Klaviyo's affiliate marketing program and drive measurable business impact in a dynamic, growing environment.
📝 Sample Projects
- Developing and executing a comprehensive affiliate marketing strategy to drive customer acquisition and revenue growth for Klaviyo's B2C CRM product
- Building and managing a diverse ecosystem of affiliate partners, including influencers, agencies, and developers, to maximize program performance and ROI
- Collaborating with cross-functional teams to integrate affiliate marketing with broader marketing strategies and campaigns, such as Klaviyo's annual marketing calendar
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the Sr. Affiliate Marketing Manager role at Klaviyo.
❓ Key Questions to Ask During Interview
- How does Klaviyo plan to support the growth and expansion of its affiliate marketing program in the coming years?
- What are the key priorities for this role in the first 90 days, and how will my success be measured during this period?
- How does Klaviyo approach cross-functional collaboration, and what specific initiatives would I be working on with other teams?
- What opportunities are there for professional development and growth within Klaviyo's affiliate marketing team?
- How does Klaviyo ensure the security and privacy of customer data in its affiliate marketing program, and what compliance measures are in place to protect both Klaviyo and its partners?
ASSUMPTION: These interview questions help candidates assess the strategic direction, resources, and support available for the Sr. Affiliate Marketing Manager role at Klaviyo.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant affiliate marketing experience and achievements
- Prepare for behavioral interview questions that focus on your strategic thinking, data analysis, and stakeholder management skills
- Research Klaviyo's company culture and values to ensure a strong fit with your personal work style and career goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
