📌 Core Information
🔹 Job Title: Senior Analyst, RBE Marketing
🔹 Company: CVS Health
🔹 Location: Remote (or Chicago)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-05-05
🔹 Experience Level: Mid-Level (3-5 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing plans to engage and build trust with members
- Managing the online field marketing platform to support field sales and clinical teams
- Collaborating cross-functionally with RBE team and payor partners to develop and refine member communication strategies
- Utilizing data-driven insights to continuously refine marketing strategies for better results
ASSUMPTION: This role requires a strong project manager who can handle multiple priorities in a fast-paced environment, with a consumer-centric mindset and excellent communication skills.
📋 Key Responsibilities
✅ Develop & Execute Marketing Campaigns: Build and implement marketing plans focused on member engagement and building trust across marketing assets including direct mail, handouts/flyers, email, social media, call center scripting, etc.
✅ Cross-Functional Collaboration: Work closely with the RBE team and payor partners to develop and refine member communication strategies and materials.
✅ Member Engagement Assets: Develop, manage, and optimize marketing materials and assets to support ongoing member engagement efforts.
✅ Feedback & Optimization: Work directly with internal teams to gather feedback on marketing initiatives, and utilize data-driven insights to continuously refine strategies for better results.
✅ Field Marketing Support Management: Oversee the field marketing platform, including vendor and budget management, inventory management, new item development, and responding to employee support requests, to ensure the field teams have the resources they need.
ASSUMPTION: This role requires strong analytical skills to identify trends in data and recommend actionable next steps.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years of experience in B2B or B2C marketing, communications, or a related field
Required Skills:
- Experience in building and executing marketing plans, and overseeing the creation of marketing assets
- Strong project management skills
- Ability to put yourself in the consumer’s shoes (strong consumer mind-set and consumer empathy)
- Strong written and verbal communication skills
- Proficiency in marketing platforms, experience with direct mail vendors, and marketing reporting
- Strong analytical skills
Preferred Skills:
- Experience working with a field-based marketing team
ASSUMPTION: Candidates with experience in health care marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $46,988.00 - $112,200.00 (This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.)
Benefits:
- Affordable medical plan options
- 401(k) plan (including matching company contributions)
- Employee stock purchase plan
- No-cost programs for all colleagues including wellness screenings, tobacco cessation, weight management programs, confidential counseling, and financial coaching
- Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and many other benefits depending on eligibility
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in the United States. The actual salary may vary based on the factors mentioned above.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the health care industry, providing a wide range of health services, including pharmacy services, health insurance, and health care clinics.
Company Size: CVS Health is a large company with over 10,000 employees, providing ample opportunities for career growth and development.
Founded: CVS Health was founded in 1963 and has since grown to become one of the largest health care companies in the United States.
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can. They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues.
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health.
- The company's mission is to help people on their path to better health by providing the care they need, when and where they need it, at prices they can afford.
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health is a well-established company with a strong reputation in the health care industry. They offer a comprehensive benefits package and opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring 3-5 years of experience in marketing or a related field.
Reporting Structure: The Senior Analyst, RBE Marketing will report directly to the Lead Director, RBE Marketing.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the Chicago office.
Growth Opportunities:
- As CVS Health continues to grow and expand its services, there may be opportunities for the right candidate to take on more responsibilities or move into a management role.
- The company offers a variety of training and development programs to help employees grow professionally.
- CVS Health's large size and diverse business segments provide ample opportunities for career progression.
ASSUMPTION: This role offers opportunities for career growth and development within CVS Health's marketing department or other business segments.
🌍 Location & Work Environment
Office Type: Remote-friendly with the option to work from the Chicago office
Office Location(s): Chicago, IL
Geographic Context:
- Chicago is the third-most populous city in the United States, with a diverse population and a vibrant cultural scene.
- The city is home to a strong job market, with many opportunities in various industries, including health care.
- Chicago has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: This role follows a standard full-time work schedule, with the option for flexible work arrangements.
ASSUMPTION: The remote-friendly work arrangement provides flexibility for candidates who prefer to work from home or have other commitments that make commuting to an office difficult.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring manager and other team members
- Final interview with the director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and experience
- Project management skills
- Consumer-centric mindset and empathy
- Communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Be prepared to discuss your experience with marketing campaigns and provide examples of your successes
- Demonstrate your ability to work cross-functionally and collaborate with other teams
- Showcase your analytical skills and how you've used data to drive insights and improve marketing strategies
ATS Keywords: Marketing, B2B, B2C, Project Management, Consumer Mind-set, Cross-Functional Collaboration, Written Communication, Verbal Communication, Marketing Platforms, Direct Mail, Marketing Reporting, Analytical Skills, Data-Driven Insights, Field Marketing Support, Member Engagement, Marketing Campaigns, Problem Solving
ASSUMPTION: CVS Health uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application get noticed by the system.
🛠️ Tools & Technologies
- Marketing platforms (e.g., Marketo, HubSpot, etc.)
- Direct mail vendors
- Data analysis tools (e.g., Excel, Google Analytics, etc.)
- Project management tools (e.g., Asana, Trello, etc.)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the marketing platforms and systems used by CVS Health and the RBE team.
👔 Cultural Fit Considerations
Company Values:
- Care: Putting people at the center of all we do
- Collaboration: Working together to achieve common goals
- Innovation: Embracing change and driving progress
Work Style:
- Fast-paced and dynamic environment
- Strong focus on collaboration and teamwork
- Data-driven decision-making and continuous improvement
Self-Assessment Questions:
- Do you have a strong consumer-centric mindset and the ability to put yourself in the shoes of CVS Health's members?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you have strong written and verbal communication skills, and the ability to work effectively with cross-functional teams?
- Are you proficient in marketing platforms, direct mail vendors, and marketing reporting?
- Do you have strong analytical skills and the ability to use data to drive insights and improve marketing strategies?
ASSUMPTION: CVS Health values candidates who are a strong cultural fit and align with the company's core values and work style.
⚠️ Potential Challenges
- Managing multiple priorities and projects in a fast-paced environment
- Working with a diverse range of stakeholders, including the RBE team, payor partners, and field-based marketing teams
- Keeping up with industry trends and best practices in marketing and health care
- Balancing the need for data-driven decision-making with the need for quick action and execution
ASSUMPTION: These challenges are inherent to the role and require a strong project manager with excellent communication skills and a consumer-centric mindset to succeed.
📈 Similar Roles Comparison
- Compared to other marketing roles, this role has a stronger focus on member engagement and building trust with members
- Unlike other marketing roles, this role requires experience working with a field-based marketing team and managing an online field marketing platform
- Career progression in this role may lead to management positions within CVS Health's marketing department or other business segments
ASSUMPTION: This role is unique in its focus on member engagement and field marketing support, but offers similar career growth opportunities as other marketing roles within CVS Health.
📝 Sample Projects
- Developing and executing a marketing campaign to engage new members and build trust with CVS Health's brand
- Collaborating with the RBE team and payor partners to refine member communication strategies and materials
- Managing the online field marketing platform to ensure field teams have the resources they need to engage members and build trust with CVS Health's brand
ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Analyst, RBE Marketing may work on, but the specific projects may vary depending on the needs of the RBE team and CVS Health's members.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns for the RBE team and how this role will support their development and execution?
- How does the RBE team collaborate with payor partners to develop and refine member communication strategies and materials?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does CVS Health support the growth and development of its employees, and what opportunities are there for career progression in this role?
- What is the work environment like for the RBE team, and how does this role fit into the team's dynamics and culture?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company, and to demonstrate your interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and relevant skills
- Prepare examples of your marketing campaign successes and how you've used data to drive insights and improve marketing strategies
- Research CVS Health and the RBE team to demonstrate your understanding of the company and the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
