Sr Analyst, Social Media

📌 Core Information

🔹 Job Title: Sr Analyst, Social Media

🔹 Company: EVERSANA INTOUCH

🔹 Location: Kansas City, Missouri, United States

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Managing social content, performance insights, community management, and social listening
• Utilizing AI tools to guide content creation, content calendars, and data analysis
• Collaborating with cross-functional teams to launch social campaigns
• Ensuring compliance with brand messaging and regulations
• Growing as a social media subject matter expert (SME) and presenting insights to clients

ASSUMPTION: This role requires a strong understanding of social media platforms, community management, and data analysis. Experience in the pharma or healthcare industry is a plus but not required.

📋 Key Responsibilities

✅ Partner with cross-functional teams to launch best-in-class social campaigns

✅ Manage 1:1 engagement, monitoring, and publishing across platforms (Meta, X, TikTok, YouTube, LinkedIn, Reddit, Pinterest, Snap etc.)

✅ Lead comment moderation, AE reconciliation, and issue escalation workflows

✅ Utilize AI to guide/writing platform-native copy, build content calendars, translate ad performance data, craft social listening queries, and identify trends

✅ Guide influencer engagement and assist in vetting and campaign support

✅ Present insights and POVs internally and to clients, becoming a go-to social SME

✅ Ensure all work aligns with brand messaging, compliance regulations, and client-approved workflows

ASSUMPTION: This role requires strong writing skills, attention to detail, and the ability to analyze data and identify trends.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 2-5 years of experience in social media, digital marketing, or related fields

Required Skills:

• Deep knowledge of social platforms (organic + paid), community management, and content development
• Familiarity with social publishing and listening tools (e.g., Sprinklr, Sprout Social)
• Understanding of paid media strategy basics (targeting, sequencing, optimization)
• Ability to craft insightful reports and client-ready decks
• Strong writing skills with a knack for crafting channel-specific copy
• Detail-oriented mindset and an eye for emerging trends

Preferred Skills:

• Pharma, healthcare, or regulated industry experience
• AI mindfulness and tool utilization (e.g. CoPilot, ChatGPT, Canva, etc)
• Leadership potential to mentor and guide junior team members

ASSUMPTION: Candidates with experience in the pharma or healthcare industry and AI tool utilization will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $56,000 to $76,000 per year (USD). This range is inclusive of base salary only and does not include any other forms of compensation or benefits.

Benefits:

• Competitive salaries and benefits for all employees
• 401(k) matching
• Health, dental, and vision insurance
• Flexible spending accounts (FSA)
• Employee assistance program (EAP)
• Paid time off (PTO) and company holidays
• Tuition reimbursement
• Employee referral program

Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM). Occasional evenings and weekends may be required to manage social media posts and engagement.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual salary may vary based on relevant experience, other job-related qualifications/skills, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: EVERSANA INTOUCH operates in the advertising services industry, focusing on life science marketing, branding, advertising, and strategic planning. They serve clients in the life sciences and pharmaceutical industries.

Company Size: EVERSANA INTOUCH is a mid-sized company with 1,001-5,000 employees. This size allows for a mix of small-company agility and large-company resources, providing opportunities for growth and collaboration.

Founded: EVERSANA INTOUCH was founded as part of EVERSANA, a pioneer in next-generation commercial services. The specific founding date for EVERSANA INTOUCH is not provided.

Company Description:

• EVERSANA INTOUCH is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries.
• They provide next-generation creative and media services, enterprise solutions, and data analytics services for clients.
• Their work combines the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise.

Company Specialties:

• Life science marketing
• Branding
• Advertising
• Brand launches
• Strategic planning
• Creative
• Market access
• Medical communications
• Consulting
• Digital transformation
• Technology strategy and consulting
• Omnichannel marketing
• Media planning and buying
• Innovation services
• Data and analytics
• Market research
• Social media
• Film, video, and animation
• Search engine marketing
• Web and mobile development

Company Website: eversanaintouch.com

ASSUMPTION: EVERSANA INTOUCH's focus on the life sciences and pharmaceutical industries requires a strong understanding of the regulatory environment and patient-centric approach.

📊 Role Analysis

Career Level: This role is at the senior analyst level, which typically involves 2-5 years of experience in a specific field. It is a mid-level position with opportunities for growth and leadership.

Reporting Structure: The Sr Analyst, Social Media will report directly to the Social Media Manager or a similar role within the agency.

Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements and the possibility of working from home or a co-working space.

Growth Opportunities:

• Progression to a Social Media Manager or similar role with increased responsibilities and team leadership
• Expansion into other areas of digital marketing or advertising within the agency
• Potential to work on high-profile campaigns and contribute to the agency's growth and success

ASSUMPTION: This role offers opportunities for growth and development within the agency, with a clear path to more senior positions.

🌍 Location & Work Environment

Office Type: EVERSANA INTOUCH has multiple office locations across the United States and internationally. The primary office for this role is in Kansas City, Missouri.

Office Location(s): 7045 College Blvd, Overland Park, Kansas 66211, US

Geographic Context:

• Kansas City is located in the Midwest region of the United States
• The city has a population of approximately 491,912 people, as of the 2020 census
• Kansas City is known for its jazz heritage, barbecue, and fountains
• The cost of living in Kansas City is relatively affordable compared to other major metropolitan areas in the United States

Work Schedule: The work schedule for this role is Monday-Friday, 9:00 AM - 5:00 PM. Occasional evenings and weekends may be required to manage social media posts and engagement.

ASSUMPTION: The geographic context of Kansas City provides a stable and affordable living environment for employees, with a reasonable commute to the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• Phone or video interview with the hiring manager or a member of the social media team
• In-person or virtual on-site interview with the social media team and other stakeholders
• Background check and offer extension

Key Assessment Areas:

• Social media knowledge and experience
• Data analysis and reporting skills
• Writing and communication skills
• Cultural fit and alignment with company values
• Problem-solving and critical thinking skills

Application Tips:

• Tailor your resume and cover letter to highlight relevant social media experience and skills
• Include specific examples of social media campaigns you've worked on and the results you achieved
• Demonstrate your understanding of the pharma or healthcare industry and its regulatory environment
• Showcase your ability to analyze data and identify trends in social media engagement
• Prepare questions to ask the interviewer about the role, the team, and the company's culture

ATS Keywords: Social Media, Digital Marketing, Content Development, Community Management, AI Utilization, Data Analysis, Client Engagement, Trend Analysis, Influencer Engagement, Writing Skills, Reporting, Compliance, Collaboration, Detail-Oriented, Creative Thinking, Emerging Trends

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials to highlight their relevant skills and experience.

🛠️ Tools & Technologies

• Social media publishing and listening tools (e.g., Sprinklr, Sprout Social)
• AI tools (e.g., CoPilot, ChatGPT, Canva, etc)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing and advertising industries. Familiarity with these tools is essential for success in the position.

👔 Cultural Fit Considerations

Company Values:

• Patient Minded: Act with the patient's best interest in mind
• Client Delight: Own every client experience and its impact on results
• Take Action: I am empowered and empower others to act now
• Grow Talent: I own my development and invest in the development of others
• Win Together: I passionately connect with anyone, anywhere, anytime to achieve results
• Communication Matters: I speak up to create transparent, thoughtful, and timely dialogue
• Embrace Diversity: I create an environment of awareness and respect
• Always Innovate: I am bold and creative in everything I do

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Creative and innovative
• Adaptable and responsive to change
• Committed to continuous learning and development

Self-Assessment Questions:

• Do I have a deep understanding of social media platforms and their unique features and audiences?
• Am I comfortable analyzing data and identifying trends to inform strategic decisions?
• Can I craft engaging and on-brand content for various social media platforms?
• Do I thrive in a collaborative and dynamic work environment?
• Am I committed to continuous learning and staying up-to-date with emerging trends in social media and digital marketing?

ASSUMPTION: Candidates who align with EVERSANA INTOUCH's company values and work style will be more likely to succeed in this role and contribute to the agency's success.

⚠️ Potential Challenges

• Managing multiple social media platforms and their unique features and audiences
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing the need for creativity and innovation with adherence to brand guidelines and regulatory requirements
• Working with cross-functional teams and managing stakeholder expectations
• Ensuring consistent and high-quality content across all social media channels

ASSUMPTION: These challenges are common in social media roles and can be overcome with strong organizational skills, attention to detail, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other social media roles, this position offers a unique blend of creative and analytical responsibilities, with a focus on data-driven decision-making and strategic campaign development
• The pharma or healthcare industry context requires a strong understanding of regulatory requirements and patient-centric communication strategies
• This role offers opportunities for growth and leadership within the agency, with a clear path to more senior positions

ASSUMPTION: This role is well-suited to candidates with experience in social media and digital marketing, as well as a strong interest in the pharma or healthcare industry and a commitment to patient-centric communication.

📝 Sample Projects

• Developing and executing a social media campaign for a new pharmaceutical product launch, including platform-specific content, influencer engagement, and performance tracking
• Analyzing social listening data to identify trends and inform brand strategy for a mature pharmaceutical product
• Creating and implementing a social media crisis management plan for a potential product recall or safety concern

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Sr Analyst, Social Media in this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the social media team currently, and how can this role help address them?
• How does this role collaborate with other departments within the agency, such as creative, media planning, and account management?
• What opportunities are there for professional development and growth within the agency for this role?
• How does the agency support work-life balance for its employees, particularly those in remote or hybrid roles?
• What is the agency's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role, the team, and the company's culture, as well as their commitment to long-term success in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant social media experience and skills
• Prepare for your interview by researching the company, the role, and the industry, and practicing common interview questions
• If selected for an on-site interview, plan your travel and accommodations accordingly
• Follow up with the hiring manager or HR representative after your interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.