📌 Core Information
🔹 Job Title: Sr. Art Director, Brand Innovation Lab
🔹 Company: Amazon
🔹 Location: London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Brand Innovation
🔹 Date Posted: April 17, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading innovative ad campaigns and experiences for global brands
- Collaborating with various teams to deliver customer-focused solutions
- Managing projects from brief to execution while maintaining high creative standards
- Pushing the creative envelope and innovating with the Amazon canvas
- Working with brands like Coca-Cola, Visa, BMW, Microsoft, Adidas, Samsung, and Unilever
ASSUMPTION: This role requires a strong conceptual thinker with a solid design background, as well as excellent presentation and storytelling skills.
📋 Key Responsibilities
✅ Concept, design, and execute innovative ad campaigns and experiences for global brands
✅ Partner with copywriters, designers, program managers, developers, strategists, and producers to create customer-focused solutions
✅ Independently lead campaigns from brief to execution, collaborating with internal teams, clients, and external agency partners
✅ Obsess over understanding customers and making work that delivers both innovation and results
✅ Present ideas and concepts to clients, agencies, and internally
✅ Proven ability to ideate for film, print, digital, out-of-home, experiential, and social media
✅ Ability to manage multiple projects at once within budget and deadlines
✅ Proactively develop new products and ideas on behalf of the customer
ASSUMPTION: This role involves working on a variety of projects and requires strong time management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Fine Arts, or a related field
Experience: 5-10 years of experience in art direction, with a focus on brand campaigns and customer experience
Required Skills:
- Expertise in Photoshop, Illustrator, InDesign, Powerpoint, and Figma
- Strong conceptual, presentation, storytelling, and time management skills
- Digital media experience, insight-driven and strategic thinking
- Acute attention to detail
Preferred Skills:
- Experience with UX design
- Fluency in additional languages
ASSUMPTION: Proficiency in the listed design software is essential, as is a strong portfolio featuring award-winning campaigns across various media channels.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Estimated based on industry standards for a Senior Art Director role in London)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous vacation and sick leave policies
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Large enterprise)
Founded: 1994 (Amazon was founded in Bellevue, Washington, USA)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform and services
- Cloud computing and storage (Amazon Web Services)
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music, Twitch)
- Artificial intelligence and machine learning (Alexa, Amazon Go, Amazon Robotics)
Company Website: Amazon.com
ASSUMPTION: Amazon is a large, established company with a strong focus on innovation and customer experience.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and progression
Reporting Structure: This role reports directly to the Brand Innovation Lab Manager
Work Arrangement: On-site, with potential for hybrid or remote work in the future
Growth Opportunities:
- Progression to a leadership role within the Brand Innovation Lab or other Amazon teams
- Expansion of skills and expertise through working on diverse projects and campaigns
- Potential to work on high-profile, global brand campaigns
ASSUMPTION: This role offers opportunities for career growth and development within Amazon's Brand Innovation Lab and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities
Office Location(s): Principal Place of Work: London, City of, United Kingdom
Geographic Context:
- London is a major global city with a vibrant cultural, financial, and technological scene
- The office is located in a bustling area with easy access to public transportation, shops, restaurants, and parks
- London offers a multicultural environment with a wide range of neighborhoods and communities
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for project needs
ASSUMPTION: The work environment is dynamic, collaborative, and fast-paced, with a strong focus on innovation and customer experience.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- In-person or virtual interview with the Brand Innovation Lab team
- Final interview with the Brand Innovation Lab Manager or another senior leader
- Background check and offer
Key Assessment Areas:
- Portfolio review and creative problem-solving exercises
- Behavioral and situational interview questions
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and leadership principles to demonstrate your fit and enthusiasm for the role
ATS Keywords: Art Direction, Brand Innovation, Campaign Strategy, Customer Experience, Concept Development, Collaboration, Presentation Skills, Storytelling, Time Management, Digital Media, UX Design, Photoshop, Illustrator, InDesign, Powerpoint, Figma
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate pool.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign, Powerpoint)
- Figma
- Microsoft Office Suite
- Project management tools (e.g., Asana, JIRA, Trello)
- Amazon-specific tools and platforms (e.g., Amazon Advertising Platform, Amazon Brand Analytics)
ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a focus on Adobe Creative Suite and Figma for design and art direction.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Owners Mindset
- Invent and Simplify
- Learn and Be Curious
- Hire and Develop the Best
- Insist on the Highest Standards
- Think Big
- Bias for Action
- Frugal
- Earn Trust
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and customer-focused
- Innovative and entrepreneurial
- Results-oriented and action-driven
Self-Assessment Questions:
- How do you demonstrate customer obsession in your work?
- Can you provide an example of a time when you simplified a complex problem or process?
- How do you approach learning and staying curious in your role?
- Describe a time when you had to work collaboratively with a diverse team to achieve a common goal.
- How do you ensure high standards and quality in your work, even under tight deadlines?
ASSUMPTION: Amazon's company culture is fast-paced, collaborative, and customer-centric, with a strong emphasis on innovation and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working in a fast-paced, dynamic environment with frequent changes and priorities
- Collaborating with diverse teams and stakeholders, both internally and externally
- Adapting to new tools, technologies, and processes as Amazon continues to evolve and grow
- Balancing creativity and innovation with practical, customer-focused solutions
ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon and can be overcome with strong time management, communication, and collaboration skills.
📈 Similar Roles Comparison
- Compared to other Art Director roles, this position offers a unique focus on brand innovation and customer experience, with a wide range of projects and campaigns
- Industry-specific context: Amazon's Brand Innovation Lab works with global brands across various industries, providing a diverse and dynamic portfolio of projects
- Career path comparison: This role offers opportunities for growth and progression within Amazon's Brand Innovation Lab and the broader organization, with potential for leadership and management roles
ASSUMPTION: This role is distinct from other Art Director positions due to its focus on brand innovation and customer experience, as well as the wide range of projects and campaigns offered by Amazon's Brand Innovation Lab.
📝 Sample Projects
- Developing a comprehensive brand campaign for a global automotive client, including film, print, digital, out-of-home, and experiential elements
- Creating a series of interactive advertising campaigns for a financial services client, leveraging Amazon's digital platforms and touchpoints
- Designing a custom landing page and associated marketing materials for a telecommunication client, showcasing their latest products and services on Amazon.com
ASSUMPTION: These sample projects demonstrate the diverse range of campaigns and experiences that the Sr. Art Director, Brand Innovation Lab may work on, requiring a strong conceptual thinker with a solid design background and excellent presentation skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Brand Innovation Lab?
- How does the Brand Innovation Lab collaborate with other Amazon teams and departments?
- What are the most challenging and rewarding aspects of working in the Brand Innovation Lab?
- How does Amazon support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a link to your portfolio or attach samples of your work, demonstrating your conceptual, design, and art direction skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Amazon's company culture and leadership principles to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager or recruiter within one week of submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
