Sr. Associate, Marketing (Japan)

📌 Core Information

🔹 Job Title: Sr. Associate, Marketing (Japan)

🔹 Company: Vimeo

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading integrated marketing campaigns tailored for the Japanese market
• Collaborating closely with sales and SDR teams to align on goals and deploy marketing efforts
• Analyzing channel performance and recommending optimization opportunities
• Developing a deep understanding of the marketing lead database for enhanced engagement
• Partnering with product marketing for impactful promotional activities

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving demand and generating leads in the Japanese market.

📋 Key Responsibilities

✅ Lead and execute integrated marketing campaigns tailored for the Japanese market, including account-based marketing, webinars, and marketing nurture streams

✅ Contribute to and influence paid media, SEO, and growth marketing strategies to achieve ambitious goals in Japan

✅ Analyze channel performance meticulously, proactively recommending optimization opportunities and new avenues for growth within the Japanese market

✅ Develop a deep understanding of the marketing lead database, identifying opportunities for enhanced engagement and personalization for Japanese prospects

✅ Collaborate closely with sales and SDR teams in Japan to align on vertical goals and strategically deploy both inbound and outbound marketing efforts for maximum impact

✅ Partner with product marketing to plan and execute impactful marketing and promotional activities for product launches and go-to-market initiatives relevant to Japan

✅ Identify key information sources for Japanese marketing and sales professionals, building strategic partnerships, co-marketing opportunities, and sponsorships to capture new leads

✅ Develop and manage co-marketing activities and events with key partners, fostering strong relationships that drive mutual growth

✅ Plan, organize, and execute both virtual and in-person seminars and workshops, from content development to logistical coordination

✅ Identify and evaluate key industry events and conferences for Vimeo's sponsorship and attendance, maximizing brand visibility and lead generation

✅ Assist with local branding and PR initiatives, ensuring consistent messaging and positive media presence in Japan

✅ Support the localization of sales collateral and website content, ensuring cultural relevance and accuracy for the Japanese market

✅ Collaborate directly with customers to create compelling case studies, testimonials, and press releases, as well as coordinating co-marketing and PR activities at events

ASSUMPTION: This role requires a strong understanding of the Japanese market landscape, including key industry trends, competitive dynamics, and cultural nuances.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3+ years of experience in demand generation roles with a proven track record of strong cross-departmental collaboration

Required Skills:

• Proficiency in enterprise Marketing Automation platforms (Marketo preferred) and CRM systems (Salesforce preferred); experience with Looker is a plus
• Demonstrated experience in launching and scaling solutions in new markets, particularly in growing marketing efforts as the business expands
• Native or business-level proficiency in Japanese (speaking, reading, and writing) is essential
• Strong understanding of the Japanese market landscape, including key industry trends, competitive dynamics, and cultural nuances
• Passion for video technology and a keen interest in the creative and entertainment industries

Preferred Skills:

• Experience with account-based marketing (ABM) strategies
• Familiarity with the Japanese video marketing landscape

ASSUMPTION: This role requires a high level of proficiency in both Japanese and English, as well as a strong understanding of the Japanese market and its unique dynamics.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level marketing roles in Tokyo, the estimated salary range is ¥6,000,000 - ¥8,000,000 per year. This range takes into account the candidate's experience, skills, and the company's size and success.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous PTO and company holidays
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final decision.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically video experience platforms

Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment

Founded: 2004, with a strong focus on innovation and growth in the video technology sector

Company Description:

• Vimeo is the world's most innovative video experience platform, enabling anyone to create high-quality video experiences to better connect and bring ideas to life
• Serves a community of millions of users, from creative storytellers to globally distributed teams at the world's largest companies, with videos receiving billions of views each month
• Headquartered in New York City with offices around the world, fostering a diverse and inclusive work environment

Company Specialties:

• Video hosting and sharing
• Video creation and editing tools
• Video marketing and analytics
• Live streaming and virtual event solutions

Company Website: https://www.vimeo.com/

ASSUMPTION: Vimeo's focus on innovation and growth makes it an attractive employer for driven and ambitious marketing professionals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the company

Reporting Structure: Reports directly to the Director of International B2B Marketing, with close collaboration with sales, SDR, and product marketing teams

Work Arrangement: On-site, with flexible working hours and remote work options available

Growth Opportunities:

• Potential to take on more responsibilities and advance within the marketing department
• Opportunities to work on international projects and gain global experience
• Chance to contribute to the company's growth and success in the Japanese market

ASSUMPTION: This role offers a unique opportunity to drive marketing efforts in the growing Japanese market and make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business environment and a strong focus on technology and innovation
• The city offers a high quality of life, with excellent public transportation, cultural attractions, and recreational opportunities
• Tokyo is home to a diverse and multicultural community, providing a rich and dynamic work environment

Work Schedule: Standard Japanese business hours, with flexibility for remote work and virtual collaboration

ASSUMPTION: Working in Tokyo offers a unique opportunity to gain experience in a dynamic and global business environment, with access to a wide range of cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess language proficiency and cultural fit
• In-depth behavioral and skills-based interview with the hiring manager and other team members
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with senior leadership to discuss career growth and company culture

Key Assessment Areas:

• Language proficiency in Japanese and English
• Understanding of the Japanese market and its unique dynamics
• Strategic thinking and problem-solving skills
• Cross-functional collaboration and teamwork
• Adaptability and cultural sensitivity

Application Tips:

• Tailor your resume and cover letter to highlight your experience and skills in demand generation, marketing automation, and the Japanese market
• Prepare for behavioral interview questions that focus on your experience in driving demand and generating leads in new markets
• Demonstrate your passion for video technology and the creative industries

ATS Keywords: Demand Generation, Marketing Automation, CRM Systems, Japanese Market, Video Technology, Cross-Departmental Collaboration, Event Planning, Content Development, Branding, Public Relations, Lead Generation, Account-Based Marketing, Email Marketing, Social Media

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on language proficiency, market knowledge, and strategic thinking.

🛠️ Tools & Technologies

• Marketo (Marketing Automation)
• Salesforce (CRM)
• Looker (Business Intelligence)
• Vimeo's proprietary marketing and analytics tools

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are integral to Vimeo's marketing efforts.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Diversity and inclusion

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and flexible

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the Japanese video marketing landscape?
• Can you provide an example of a successful marketing campaign you've led in a new market, and how you adapted your strategies to the local context?
• How do you approach building and maintaining strong relationships with key partners and stakeholders in a new market?

ASSUMPTION: Vimeo values candidates who are innovative, collaborative, and customer-focused, with a strong commitment to diversity and inclusion.

⚠️ Potential Challenges

• Navigating the unique cultural dynamics and business practices of the Japanese market
• Managing multiple marketing channels and stakeholders simultaneously
• Adapting to a fast-paced and ever-changing work environment
• Balancing the demands of local marketing efforts with global company objectives

ASSUMPTION: These challenges can be overcome with strong communication, cultural sensitivity, and a strategic approach to marketing and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of the Japanese market and its unique dynamics
• This role offers a unique opportunity to drive marketing efforts in a growing and competitive market, with a strong focus on demand generation and lead acquisition
• Career progression in this role may involve taking on more responsibilities and advancing within the marketing department, with opportunities for international assignments and global experience

ASSUMPTION: This role is well-suited for marketing professionals with a strong background in demand generation, a deep understanding of the Japanese market, and a passion for video technology and the creative industries.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to drive lead generation for Vimeo Enterprise in the Japanese market
• Partnering with key industry events and conferences to maximize brand visibility and lead generation for Vimeo OTT
• Creating and localizing marketing collateral and content to ensure cultural relevance and accuracy for the Japanese market

ASSUMPTION: These projects are designed to showcase the candidate's ability to drive demand, generate leads, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth strategy for the Japanese market, and how this role contributes to that vision?
• How does the company support the professional development and career growth of its employees, particularly in international roles?
• Can you provide an example of a successful marketing campaign led by the company in Japan, and what factors contributed to its success?
• How does the company approach local branding and PR initiatives, and what role would I play in supporting those efforts?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?

ASSUMPTION: These questions are designed to demonstrate the candidate's interest in the company's long-term success and their commitment to driving marketing efforts in the Japanese market.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://job-boards.greenhouse.io/vimeo/jobs/6952689
• Tailor your resume and cover letter to highlight your experience and skills in demand generation, marketing automation, and the Japanese market
• Prepare for behavioral interview questions that focus on your experience in driving demand and generating leads in new markets
• Demonstrate your passion for video technology and the creative industries
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.