📌 Core Information
🔹 Job Title: Senior Associate Marketing Manager - Allergy
🔹 Company: Perrigo
🔹 Location: Grand Rapids, Michigan, United States
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: Mid-Senior level (6+ years)
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Driving long-term growth of Perrigo's store brand allergy business
- Category ownership and strategic planning
- New product launches and commercialization
- Performance tracking and data-driven decision making
- Digital media management and optimization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of the consumer, category, and competitive dynamics within the allergy market.
📋 Key Responsibilities
✅ Develop and execute category strategy and long-range planning
✅ Drive clear selling priorities and create compelling selling materials
✅ Own new product development, stage gate presentations, and commercial launch plans
✅ Lead regularly cadenced performance reporting and use data to define performance drivers
✅ Work directly with agency partners to create and maintain a robust digital media plan and track performance
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects within scheduled timelines.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, or a related field
Experience: 6+ years of relevant marketing experience
Required Skills:
- Strong analytical skills and business sense in a sophisticated data environment
- Experience working with syndicated data (IRI, Nielsen)
- Good understanding of marketing principles and consumer needs
- Ability to manage multiple projects within scheduled timelines
- Self-motivated with an entrepreneurial spirit
- High levels of interpersonal skills, including influencing without direct authority, conflict resolution, and decision making
Preferred Skills:
- OTC and/or pharmaceutical industry experience
ASSUMPTION: Candidates with a proven track record in OTC or pharmaceutical marketing will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $100,000 - $140,000 (Based on industry standards for mid-senior level marketing roles in Grand Rapids, MI)
Benefits:
- Competitive compensation
- Career development opportunities
- Total Rewards package (including health, retirement, and other benefits)
Working Hours: Full-time (40 hours per week) with flexible remote work options (2 days per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Perrigo operates in the manufacturing industry, specifically in the consumer self-care market, focusing on over-the-counter (OTC) and infant formula products.
Company Size: Perrigo is a mid-sized company with approximately 6,000 employees globally, providing a collaborative and inclusive work environment.
Founded: Perrigo was founded in 1887 and has since grown into a global leader in the consumer self-care market.
Company Description:
- Perrigo is a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of OTC and infant formula.
- The company is driven by its mission to "Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All."
- Perrigo is the people behind the brands you trust, including Opill®, Compeed®, Solpadeine®, NiQuitin®, and ACO®, among many others.
Company Specialties:
- Over-the-counter (OTC) medications
- Infant formula
- Consumer self-care products
- Store brand and private label products
Company Website: Perrigo.com
ASSUMPTION: Perrigo's extensive product portfolio and global presence offer ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Marketing Director for Allergy and is part of the Perrigo Marketing Team.
Work Arrangement: Hybrid (3 days on-site, 2 days remote per week)
Growth Opportunities:
- Potential career progression to Marketing Manager or Director roles within the allergy category or other Perrigo business units
- Opportunities to work on high-impact projects and drive significant business growth
- Exposure to cross-functional teams and stakeholders, fostering skill development and networking opportunities
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for mid-senior level marketing professionals to grow and advance their careers.
🌍 Location & Work Environment
Office Type: Perrigo's Grand Rapids, MI headquarters is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 515 Eastern Ave, Allegan, MI 49010, United States
Geographic Context:
- Grand Rapids is the second-largest city in Michigan, with a population of approximately 198,000 people.
- The city is known for its vibrant arts and culture scene, beautiful parks, and numerous recreational opportunities.
- Grand Rapids is centrally located within the state, offering easy access to other major cities, including Detroit and Chicago.
Work Schedule: Full-time (40 hours per week) with flexible remote work options (2 days per week)
ASSUMPTION: Perrigo's Grand Rapids headquarters offers a dynamic and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final round interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision making
- Marketing acumen and consumer understanding
- Project management and prioritization skills
- Interpersonal and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and accomplishments
- Demonstrate your understanding of the allergy category and Perrigo's business by conducting thorough research and incorporating your findings into your application materials
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result)
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Marketing strategy, category management, new product launch, performance tracking, digital media management, OTC, allergy, consumer self-care, brand management, marketing promotion, consumer insights
ASSUMPTION: Perrigo's hiring process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Suite (Gmail, Google Drive, Google Docs)
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Proficiency in relevant marketing and project management tools is essential for success in this role, as they enable effective collaboration, data analysis, and project execution.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered: We put patients first in everything we do
- Inclusive: We foster an inclusive environment where everyone feels valued and respected
- Collaborative: We work together to achieve our goals
- Innovative: We continuously seek new and better ways to improve our products and processes
- Accountable: We take responsibility for our actions and their outcomes
Work Style:
- Data-driven: We make informed decisions based on data and analytics
- Agile: We adapt quickly to change and embrace a test-and-learn mindset
- Customer-focused: We prioritize the needs and preferences of our customers
- Entrepreneurial: We think and act like owners, taking initiative and driving results
- Diverse and inclusive: We value and leverage the unique perspectives and experiences of our employees
Self-Assessment Questions:
- How do you align with Perrigo's patient-centered value, and can you provide an example of a time when you put patients first in your work?
- How comfortable are you working in a hybrid environment, and how do you balance remote work with on-site collaboration?
- How do you approach problem-solving and decision making in a dynamic and fast-paced work environment, and can you provide an example of a time when you demonstrated an entrepreneurial spirit?
ASSUMPTION: Perrigo's culture values diversity, inclusion, and collaboration, fostering an environment where employees can thrive and contribute to the company's success.
⚠️ Potential Challenges
- Managing multiple projects and priorities within tight deadlines
- Working with cross-functional teams and stakeholders to align on strategies and execute projects
- Navigating a dynamic and evolving market landscape, requiring continuous learning and adaptation
- Balancing remote work and on-site collaboration to maintain productivity and engagement
- Developing and implementing effective marketing strategies in a competitive and ever-changing consumer self-care market
ASSUMPTION: These challenges present opportunities for growth and development, as candidates will need to demonstrate strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles focused on a single brand or product, this role requires a broad understanding of the allergy category and the ability to develop and execute strategies across multiple brands and products
- Perrigo's mid-sized company structure offers a more intimate and collaborative work environment compared to larger corporations, providing greater opportunities for direct impact and career growth
- This role is well-suited for candidates seeking to advance their marketing careers within a dynamic and growing consumer self-care company, with potential for progression to marketing management or director roles
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing an ideal platform for mid-senior level marketing professionals to grow and advance their careers within the consumer self-care industry.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new OTC allergy product launch, including consumer research, competitive analysis, and go-to-market planning
- Conducting a thorough performance analysis of the allergy category, identifying trends, opportunities, and areas for improvement, and presenting findings to senior leadership
- Collaborating with cross-functional teams to optimize digital media spend and improve return on investment (ROI) for allergy products
ASSUMPTION: These sample projects demonstrate the strategic and tactical nature of the Senior Associate Marketing Manager role, requiring strong analytical skills, marketing acumen, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge facing the allergy category and how Perrigo is addressing it?
- How does Perrigo support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign or initiative led by the allergy team, and what made it successful?
- How does Perrigo foster a culture of innovation and continuous improvement within its marketing organization?
- What are the key performance indicators (KPIs) used to measure the success of the allergy category, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and accomplishments, emphasizing your strategic thinking, analytical skills, and consumer understanding
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, using the STAR method (Situation, Task, Action, Result)
- Research the allergy category and Perrigo's business to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
