📌 Core Information
🔹 Job Title: Sr. Associate, Paid Search
🔹 Company: IPG Mediabrands
🔹 Location: New York, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid search media campaigns for clients
- Providing tactical recommendations and optimizing campaigns to meet client KPIs
- Monitoring performance, compiling reports, and training junior team members
- Collaborating with internal and external partners
- Staying up to date with industry updates and platform enhancements
ASSUMPTION: This role requires a strong understanding of paid search platforms and a proactive approach to campaign optimization. The ideal candidate will have experience in managing multiple campaigns and working with various stakeholders.
📋 Key Responsibilities
✅ Manage paid search media campaigns for clients, including trafficking, monitoring, and optimizing campaigns to meet client KPIs
✅ Provide tactical recommendations and strategic input to develop paid search media recommendations
✅ Monitor campaign performance and recommend optimizations based on observed data and trends
✅ Collaborate to compile and share routine campaign performance reports, providing insightful observations and recommendations
✅ Present recommendations and report results with thoughtful next steps and actions, communicating with internal and external partners
✅ Stay up to date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients
✅ Attend internal and external trainings and complete required search platform certifications as needed
✅ Help train and mentor Associates and other junior members of the team
✅ Oversee routine budget pacing and billing administration
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work independently and in a team environment. The ideal candidate will have experience in managing multiple campaigns and working with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 2+ years of experience in paid search media management
Required Skills:
- Proficient in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Previous experience executing multiple campaigns in Google and Bing
- Thorough knowledge of paid search and how to set up a variety of campaigns with differing objectives
- Communication: Comfortable working closely with peers and internal teams in-person and via email, phone, and video
- Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders
Preferred Skills:
- 2+ years of experience in a role where paid search media management was a core job responsibility
- Interest and passion for paid search and advertising
ASSUMPTION: The ideal candidate will have experience in managing multiple campaigns and working with various stakeholders. They will be proactive, detail-oriented, and able to work independently and in a team environment.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off Days
- Company-wide Appreciation Weeks
- Wellness Days
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. The actual salary may vary based on the company's internal compensation structure and the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 10,001+ employees
Founded: 1961 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online, Mobile, and Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global organization with a diverse range of clients and services. Working for IPG Mediabrands offers opportunities for career growth and exposure to various aspects of the advertising and marketing industry.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Manager, Paid Search
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to advance to a Manager or Senior Manager role within the Paid Search team
- Opportunities to work on larger, more complex campaigns and gain experience in client management
- Possibility to explore other areas of interest within the broader IPG Mediabrands organization
ASSUMPTION: This role offers opportunities for career growth and development within the Paid Search team and the broader IPG Mediabrands organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York, NY, USA
- Diverse and multicultural city with a population of over 8 million
- Vibrant advertising and marketing industry with numerous agencies and brands
- High cost of living compared to other US cities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: Working in New York, NY, offers opportunities to be part of a dynamic advertising and marketing industry, with access to numerous networking events, conferences, and professional development opportunities. However, the high cost of living may be a consideration for some candidates.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or additional stakeholders
- Background check and reference check
Key Assessment Areas:
- Technical skills in paid search platforms and campaign management
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with IPG Mediabrands' values
Application Tips:
- Highlight relevant experience and achievements in paid search campaign management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
- Research IPG Mediabrands and the Paid Search team to demonstrate your interest and understanding of the role
ATS Keywords: Paid Search, Google Ads, Bing Ads, SA360, Campaign Management, Optimization, Analytics, Communication, Organizational Skills, Multitasking, Presentation Skills
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with IPG Mediabrands. Preparation and research will be key to success in the interview process.
🛠 Tools & Technologies
- Google Ads
- Bing Ads
- SA360
- MS Office Suite (Excel, Outlook, PowerPoint, Word, etc.)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
ASSUMPTION: The tools and technologies listed are commonly used in paid search campaign management. Familiarity with these tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and professional development
- Opportunities for career growth and advancement
Self-Assessment Questions:
- How do your personal values align with IPG Mediabrands' core values?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
- How do you approach working with diverse teams and stakeholders, and how have you handled conflicts or disagreements in the past?
ASSUMPTION: IPG Mediabrands values a diverse and inclusive work environment, with a strong focus on collaboration and continuous learning. Candidates who demonstrate a strong cultural fit and alignment with the company's values will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and tight deadlines
- Working with diverse teams and stakeholders, including clients and internal partners
- Keeping up with industry trends and platform updates
- High pressure and fast-paced work environment
ASSUMPTION: This role may present challenges related to time management, communication, and adaptability. Candidates who are organized, proactive, and able to work well under pressure will be best suited to this role.
📈 Similar Roles Comparison
- Compared to other Paid Search roles, this position may offer more responsibility and autonomy in campaign management
- As part of a large organization, there may be more opportunities for career growth and development
- Working in the advertising and marketing industry in New York, NY, offers unique networking and professional development opportunities
ASSUMPTION: This role offers a unique blend of responsibility, growth opportunities, and industry exposure. Candidates should consider their career goals and preferences when comparing this role to other Paid Search positions.
📝 Sample Projects
- Developing and executing a comprehensive paid search campaign for a major retail client, including keyword research, ad copy creation, and landing page optimization
- Conducting an A/B test on ad copy and landing pages to improve conversion rates for an e-commerce client
- Managing a paid search campaign for a non-profit organization, focusing on maximizing ROI and driving awareness for a specific cause
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that may be encountered in this role. Candidates should be prepared to tackle a variety of projects and adapt to the unique needs of each client.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Paid Search team currently, and how can this role help address them?
- How does this role fit into the broader Paid Search team structure, and what opportunities are there for growth and advancement?
- What are the key priorities for this role in the first 30-60-90 days, and how will success be measured?
- How does IPG Mediabrands support the professional development and growth of its employees, particularly in the Paid Search team?
- What is the team's approach to work-life balance, and how is it supported by the company?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral interview questions that focus on problem-solving, communication, and teamwork
- Research IPG Mediabrands and the Paid Search team to demonstrate your interest and understanding of the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
