📌 Core Information
🔹 Job Title: Sr. Associate, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, NY, United States
🔹 Job Type: On-site
🔹 Category: Marketing & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid social media campaigns for clients
- Providing tactical recommendations and optimizing campaign performance
- Collaborating with internal teams and clients
- Staying up-to-date with social media trends and platform enhancements
- Mentoring junior team members
ASSUMPTION: This role requires a strong understanding of paid social media management, with a focus on Facebook and Instagram. Experience with other social media platforms is a plus.
📋 Key Responsibilities
✅ Develop and execute paid social media strategies for clients
✅ Monitor and optimize campaign performance to meet client KPIs
✅ Collaborate with internal teams and clients to provide strategic input and recommendations
✅ Stay up-to-date with social media trends and platform enhancements
✅ Mentor junior team members to help them grow in their careers
✅ Manage campaign trafficking, quality assurance, and creative requests
✅ Prepare and present campaign performance reports to internal and external partners
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to multitask in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 1-2 years of experience in paid social media management, with a focus on Facebook and Instagram
Required Skills:
- Proficient in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Thorough knowledge of social media platforms (Facebook, Instagram, and at least one other platform)
- Strong communication skills, both written and verbal
- Ability to work independently and in a team environment
- Strong organizational skills and attention to detail
- Familiarity with social media analytics tools
Preferred Skills:
- Experience with additional social media platforms (Twitter, Snapchat, Pinterest, LinkedIn, etc.)
- Fluency in a second language
- Experience with social media advertising tools (Hootsuite, Buffer, Sprout Social, etc.)
ASSUMPTION: While a college degree is not required, a relevant degree or equivalent experience is preferred for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 USD per year
Benefits:
- Medical and dental coverage
- 401(k) plans
- Flex spending
- Life insurance
- Disability insurance
- Employee discount program
- Employee stock purchase program
- Paid family benefits
- Discretionary time off
- Company-wide Appreciation Weeks and Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the New York area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1957 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global company with a diverse range of clients and services. This role may offer opportunities for career growth and exposure to various aspects of the advertising industry.
📊 Role Analysis
Career Level: Mid-level (1-3 years of experience)
Reporting Structure: Reports directly to the Manager, Paid Social
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential advancement to Manager, Paid Social or similar roles
- Expansion of skills and expertise in paid social media management
- Increased client exposure and project management responsibilities
ASSUMPTION: This role offers opportunities for career growth and development within the paid social media management field.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York, NY, United States
- Diverse and multicultural city with a population of over 8 million
- Vibrant advertising and marketing industry
- Access to public transportation and major highways
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The office is located in Midtown Manhattan, with easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth phone or video interview with the hiring manager
- Final in-person or video interview with the team
- Background check and offer extension
Key Assessment Areas:
- Paid social media management experience
- Platform proficiency (Facebook, Instagram, and at least one other platform)
- Communication skills and presentation abilities
- Problem-solving and analytical skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant experience and achievements in your resume
- Tailor your cover letter to the specific role and company
- Prepare for behavioral and situational interview questions
- Research the company and its clients to demonstrate your knowledge and enthusiasm
- Practice presenting your ideas and recommendations in a clear and concise manner
ATS Keywords: Paid Social Media Management, Campaign Optimization, Social Media Analytics, Client Relationship Management, Team Collaboration, Platform Proficiency, Communication Skills, Presentation Skills, Problem-Solving, Attention to Detail, Organizational Skills
ASSUMPTION: The interview process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- MS Office Suite (Excel, Outlook, PowerPoint, Word)
- Social media platforms (Facebook, Instagram, Twitter, etc.)
- Social media analytics tools (Hootsuite Insights, Sprout Social Analytics, etc.)
- Project management tools (Asana, Trello, etc.)
- Communication and collaboration tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the client's requirements.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic environment
- Strong focus on teamwork and collaboration
- Results-driven and data-informed decision-making
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and developments in paid social media management?
- Can you provide an example of a successful paid social media campaign you've managed, and what steps you took to optimize its performance?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: IPG Mediabrands values candidates who are passionate about their work, proactive, and committed to delivering exceptional results for their clients.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with the rapidly evolving social media landscape
- Adapting to changes in client KPIs and campaign objectives
- Working with tight deadlines and competing priorities
- Collaborating with remote team members or clients
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and effective time management.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or Paid Social Media Specialist, but with more responsibility for campaign strategy and optimization
- Unlike other roles, this position requires a strong focus on Facebook and Instagram, with experience with at least one other platform
- Career progression may lead to roles such as Paid Social Media Manager, Senior Associate, or similar positions within the agency
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it an attractive opportunity for candidates looking to grow their careers in paid social media management.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a major retail client, targeting multiple regions and demographics
- Optimizing a high-performing Facebook ad campaign to improve click-through rate and conversion rate by 20% within a two-week period
- Managing a team of junior associates to execute a large-scale Instagram campaign for a global consumer product goods client, resulting in a 35% increase in brand awareness
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
- How does this role collaborate with other teams within the agency, such as creative, strategy, and account management?
- What opportunities are there for professional development and growth within this role and the agency?
- How does the agency support work-life balance for its employees?
- What are the most important qualities and skills you're looking for in a candidate for this role?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and the company, and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://job-boards.greenhouse.io/mediabrands/jobs/4665155007
- Tailor your resume to highlight relevant experience and skills for this role
- Write a cover letter explaining your interest in the position and the company
- Prepare for phone or video interviews by practicing common interview questions and researching the company and its clients
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
