📌 Core Information
🔹 Job Title: Sr. Associate, Paid Social
🔹 Company: IPG Mediabrands
🔹 Location: New York, NY, United States
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: Entry-level to 2 years
🚀 Job Overview
Key aspects of this role include:
- Managing paid social media campaigns for clients
- Optimizing campaign performance to meet KPIs
- Providing tactical recommendations and strategic input
- Collaborating with internal teams and clients
- Staying up-to-date with social media trends and platform updates
ASSUMPTION: This role requires a strong understanding of paid social media management, with a focus on Facebook and Instagram. Experience with other platforms like Twitter, Snapchat, Pinterest, LinkedIn, and TikTok is a plus. The ideal candidate will have 1-2 years of experience in a similar role.
📋 Key Responsibilities
✅ Provide tactical details and strategic input to develop paid social media recommendations
✅ Execute and optimize comprehensive paid social campaigns within platforms for the brand you work on
✅ Monitor campaign performance to achieve goal KPIs and budget parameters, recommending optimizations based on observed data and trends
✅ Collaborate to compile and share routine campaign performance reports, providing insightful observations and recommendations
✅ Present recommendations and report results with thoughtful next steps and actions, communicating with internal and external partners
✅ Stay up to-date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients
✅ Attend internal and external trainings and complete required social platform certifications as needed
✅ Senior Associate will help train and mentor Associates and other junior members of the team
✅ Budget and financial duties include oversight of routine budget pacing, including more complex data fees and overseer billing administration
ASSUMPTION: This role requires strong organizational skills, the ability to multitask in a fast-paced environment, and proficiency in MS Office applications. The ideal candidate will have experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform.
🎯 Required Qualifications
Education: No formal education requirements specified
Experience: 1-2 years of experience in a role where paid social media management was a core job responsibility
Required Skills:
- Software: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform
- Thorough knowledge of said social platform capabilities and how to set up a variety of campaigns with differing objectives
- Communication: Comfortable routinely working closely with peers and internal teams in-person and via email, phone, and video
- Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment, ability to prepare presentations and share with internal stakeholders
Preferred Skills:
- Interest and passion for social media and advertising
ASSUMPTION: While a college degree is not required, the ideal candidate will have a strong understanding of paid social media management and a passion for the industry.
💰 Compensation & Benefits
Salary Range: $70,000 - $75,000 USD per year
Benefits:
- Medical Coverage
- Dental Coverage
- 401(k) Plans
- Flex Spending
- Life Insurance
- Disability
- Employee Discount Program
- Employee Stock Purchase Program
- Paid Family Benefits
- Discretionary Time Off
- Appreciation Weeks
- Wellness Days
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary based on factors such as experience, skills, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees
Founded: 1937 (as Interpublic Group)
Company Description:
- IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
- Manages over $47 billion in marketing investment globally on behalf of its clients
- Offers full-service agency networks (UM, Initiative, and Mediahub) and specialty business units (Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and IPG Media Lab)
- Clients include many of the world’s most recognizable and iconic brands across various industry sectors
- Employs over 18,000 diverse marketing communication professionals in more than 130 countries
Company Specialties:
- Media Planning & Buying
- Automation & Programmatic
- Digital Media
- Branded Content
- Media Barter
- Online & Mobile
- Social Media Marketing
- Sponsorship and Sports Marketing
- ROI and Consumer Research
- Hyper-Local and Multicultural Marketing
- Out-Of-Home Advertising
Company Website: www.ipgmediabrands.com
ASSUMPTION: IPG Mediabrands is a large, global company with a diverse range of clients and services. This role offers opportunities for career growth and exposure to various aspects of the advertising industry.
📊 Role Analysis
Career Level: Entry-level to 2 years
Reporting Structure: Reports directly to a more senior team member, with potential for mentoring and training junior team members
Work Arrangement: On-site, full-time (40 hours per week)
Growth Opportunities:
- Potential for career advancement within the company
- Exposure to various aspects of the advertising industry
- Opportunities to work with high-profile clients
ASSUMPTION: This role offers a strong foundation for a career in paid social media management, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 100 W 33rd St, New York, NY 10001, US
Geographic Context:
- New York City is a major global hub for advertising and media
- Close proximity to many of the company's clients and industry events
- Access to a wide range of cultural attractions and amenities
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The New York office location offers a dynamic work environment with ample opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head or director
- Background check and offer
Key Assessment Areas:
- Understanding of paid social media management
- Campaign optimization and strategy
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and team dynamics
Application Tips:
- Highlight relevant experience and achievements in paid social media management
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions related to campaign management, optimization, and client communication
- Research the company and its clients to demonstrate your understanding of the industry and the role
ATS Keywords: Paid Social Media Management, Campaign Optimization, Social Media Strategy, Client Communication, MS Office Proficiency, Organizational Skills, Multitasking, Presentation Skills, Social Media Trends, Platform Certifications
ASSUMPTION: The interview process for this role will focus on assessing the candidate's understanding of paid social media management, campaign optimization, and client communication skills. Demonstrating relevant experience and a passion for the industry will be crucial for success.
🛠️ Tools & Technologies
- Meta Business Manager
- Hootsuite
- Sprout Social
- Google Analytics
- MS Office Suite (Excel, PowerPoint, Word, etc.)
- Platform-specific tools (e.g., Twitter Ads, LinkedIn Ads, etc.)
ASSUMPTION: The tools and technologies listed are commonly used in paid social media management. Familiarity with these tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Collaboration
- Diversity & Inclusion
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and data-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and updates in social media platforms?
- Can you provide an example of a time when you had to optimize a campaign to meet KPIs?
- How do you prioritize and manage multiple campaigns simultaneously?
ASSUMPTION: IPG Mediabrands values candidates who are passionate about the advertising industry, committed to staying up-to-date with the latest trends and technologies, and able to thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously can be challenging and stressful
- Keeping up with the constant updates and changes in social media platforms can be demanding
- Working with high-profile clients may come with additional pressures and expectations
- The fast-paced nature of the advertising industry may require long hours and quick turnaround times
ASSUMPTION: While this role offers many exciting opportunities, it also comes with its own set of challenges. Candidates should be prepared to manage multiple priorities, adapt to change, and thrive in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike other roles in advertising, this position focuses specifically on paid social media management
- Compared to other roles in the industry, this position offers a unique blend of strategic input and tactical execution
- Career progression in this role may lead to opportunities in account management, strategy, or specialized roles within the industry
ASSUMPTION: This role offers a unique blend of strategic input and tactical execution, making it an attractive option for candidates interested in both the creative and analytical aspects of advertising.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major brand launch
- Optimizing a campaign to improve click-through rate by 20% within a tight budget constraint
- Managing a team to create and implement a social media calendar for a high-profile event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced in this role, from strategic planning to tactical execution and team management.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of managing paid social media campaigns for your clients?
- How does the team collaborate to ensure consistent messaging and branding across multiple platforms?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- Can you describe a time when the team had to pivot or adapt to a significant change in a client's campaign objectives or budget?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in paid social media management
- Prepare for the interview by researching the company, its clients, and industry trends
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
