Sr. Associate, Paid Social

📌 Core Information

🔹 Job Title: Sr. Associate, Paid Social

🔹 Company: IPG Mediabrands

🔹 Location: New York, NY, United States

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: July 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid social media campaigns for clients
• Providing tactical recommendations and strategic input
• Monitoring campaign performance and recommending optimizations
• Collaborating on campaign reports and presenting recommendations
• Staying up-to-date with social platform offerings and industry updates

ASSUMPTION: This role requires a strong understanding of paid social media management and the ability to work independently while collaborating with internal teams.

📋 Key Responsibilities

✅ Provide tactical details and strategic input to develop paid social media recommendations

✅ Independently execute and optimize comprehensive paid social campaigns within the platform for the brand you work on

✅ Monitor campaign performance to achieve goal KPIs and budget parameters, recommending optimizations based on observed data and trends

✅ Collaborate to compile and share routine campaign performance reports, provide insightful observations, and recommend tests internally and with clients

✅ Present recommendations and reports results with thoughtful next steps and actions, communicate with internal and external partners, and maintain professional and collaborative relationships

✅ Stay up to date with partner offerings, platform enhancements, and industry updates, making applicable recommendations for clients

✅ Attend internal and external training and complete required social platform certifications as needed

✅ Help train and mentor Associates and other junior members of the team

✅ Oversee routine budget pacing including more complex data fees and oversee billing administration

ASSUMPTION: This role requires strong organizational skills, multitasking, and the ability to work in a fast-paced environment.

🎯 Required Qualifications

Education: No college degree required

Experience: Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X, Snapchat, Pinterest, TikTok, Reddit, and LinkedIn)

Required Skills:

• Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Thorough knowledge of social platform capabilities and how to set up a variety of campaigns with differing objectives
• Strong organizational skills and ability to multitask in a fast-paced environment
• Ability to prepare presentations and share with internal stakeholders

Preferred Skills:

• 2+ years of experience in a role where paid social media management was a core job responsibility
• Interest and passion for social media and advertising

ASSUMPTION: Candidates with experience in multiple social media platforms and a proven track record in campaign management will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $75,000 USD per year

Benefits:

• Not specified in the job description

Working Hours: Full-time (40 hours per week)

ASSUMPTION: Benefits information was not provided in the job description. Applicants should inquire about benefits during the application process.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG)
• Manages over $47 billion in marketing investment globally on behalf of its clients
• Offers a broad portfolio of industry sectors including automotive, personal finance, CPG, pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty

Company Specialties:

• Media Planning & Buying
• Automation & Programmatic
• Digital Media
• Branded Content
• Media Barter
• Online & Mobile
• Social Media Marketing
• Sponsorship and Sports Marketing
• ROI and Consumer Research
• Hyper-Local and Multicultural Marketing
• Out-Of-Home Advertising

Company Website: www.ipgmediabrands.com

ASSUMPTION: IPG Mediabrands is a large, global company with a wide range of clients and services. This role may offer opportunities for growth and exposure to diverse industries.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports to the Paid Social Manager or similar role

Work Arrangement: On-site, full-time

Growth Opportunities:

• Training and mentoring junior team members
• Expanding knowledge of additional social media platforms
• Potential career progression to Paid Social Manager or similar role

ASSUMPTION: This role offers opportunities for professional development and growth within the company.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): New York, NY, USA

Geographic Context:

• New York, NY, USA

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (EST)

ASSUMPTION: Applicants should be comfortable working in an office environment and be available during standard business hours.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the team
• Final interview with the department head or HR

Key Assessment Areas:

• Campaign management skills
• Knowledge of social media platforms
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant campaign management experience and results
• Demonstrate a strong understanding of social media platforms and trends
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare questions about the role, team, and company to ask during the interview

ATS Keywords: Paid Social Media Management, Campaign Optimization, Data Analysis, Client Communication, Social Media Trends, Training and Mentoring, Budget Management, MS Office Proficiency, Meta Advertising, Creative Monitoring, Performance Reporting, Collaboration, Quality Assurance, Multitasking, Presentation Skills, Social Platform Knowledge

ASSUMPTION: Applicants should tailor their application materials to include relevant keywords and demonstrate their qualifications for the role.

🛠️ Tools & Technologies

• MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
• Social media platforms (Facebook, Instagram, X, Snapchat, Pinterest, TikTok, Reddit, LinkedIn)
• Campaign management tools (not specified)

ASSUMPTION: Applicants should be comfortable using MS Office applications and have experience with social media platforms. Familiarity with campaign management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Not specified in the job description

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and proactive

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you proactive and results-driven?
• Do you have strong communication and presentation skills?

ASSUMPTION: Applicants should assess their fit with the company's work style and values before applying.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously
• Keeping up with frequent platform updates and changes
• Working in a fast-paced, dynamic environment
• Collaborating with internal teams and external clients

ASSUMPTION: Applicants should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to other Paid Social Media Manager positions, but may have less oversight and responsibility for junior team members
• Industry-specific context: Advertising Services
• Career path comparison: This role may lead to career progression to Paid Social Manager or similar role

ASSUMPTION: Applicants should research similar roles and consider their career goals when applying.

📝 Sample Projects

• Managing a successful paid social media campaign for a retail client, resulting in a 20% increase in sales
• Optimizing a paid social media campaign for a CPG client, leading to a 15% reduction in cost per acquisition
• Collaborating with a cross-functional team to develop and execute a paid social media strategy for a direct-to-consumer brand, driving a 30% increase in website traffic

ASSUMPTION: Applicants should be prepared to discuss their experience with paid social media campaign management and provide examples of their successes.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with other teams within the agency?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?
• What is the company culture like, and how does this role fit into it?

ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for the interview by researching the company and role, and practicing common interview questions
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.