Sr. Associate, Trade Marketing

📌 Core Information

🔹 Job Title: Sr. Associate, Trade Marketing

🔹 Company: Alcon

🔹 Location: Oeiras, Lisboa, Portugal

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing trade marketing strategies to drive share, revenue, and operating income goals
• Managing marketing plans for assigned customers and channels to achieve the best ROI
• Collaborating with cross-functional teams to ensure effective implementation of marketing activities
• Analyzing market trends and competitor activities to tailor trade marketing plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business objectives.

📋 Key Responsibilities

✅ Develop and implement trade marketing strategies to improve recommendation, availability, and visibility of products within existing categories

✅ Manage and optimize allocated budgets to meet business objectives and achieve the best ROI

✅ Develop and optimize trade promo calendars by customer/channel and ensure implementation of national campaigns in the country

✅ Plan or support industry trade shows, conferences, or optical fairs

✅ Analyze market trends, competitor activities, and customer insights to tailor trade marketing plans

✅ Develop and implement the brand and channel planning process to drive share, revenue, and operating income goals for assigned customers and channels

✅ Ensure the effectiveness of activities, plans, and materials developed by the department and detect new needs

✅ Strategic planning of the architecture and tactics for online platforms (Web, Social Media, Digital Mkt campaigns)

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous analysis to drive business results.

🎯 Required Qualifications

Education: Bachelor Degree in Marketing or Business Administration

Experience: 3 years of experience in a similar position, preferably in market retail

Required Skills:

• Effective communication skills
• Strong project management and performance measurement skills
• Analytical skills and problem-solving abilities
• Organizational skills with good time management
• Strong customer service orientation
• Ability to develop strong relationships and work cross-functionally
• Fluency in Portuguese and English

Preferred Skills:

• Experience in the pharmaceutical or healthcare industry
• Knowledge of trade marketing strategies and tactics

ASSUMPTION: Candidates with relevant experience in trade marketing or a related field will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on market research for similar roles in Portugal)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on Alcon products
• Professional development opportunities

Working Hours: Full-time, Monday to Friday, with occasional weekend work for events or trade shows

ASSUMPTION: The salary range is an estimate based on market research for similar roles in Portugal. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon is a global leader in eye care, providing surgical and vision care products. The company operates in a competitive market with a strong focus on innovation and customer satisfaction.

Company Size: Alcon has 25 employees in Portugal, making it a small to medium-sized company. This size allows for closer collaboration and faster decision-making.

Founded: Alcon was founded in 1945 and has since grown into a global company with a strong reputation in the eye care industry.

Company Description:

• Alcon is committed to helping people see brilliantly by providing innovative eye care products and solutions
• The company fosters an inclusive culture and values diversity and collaboration
• Alcon offers opportunities for career growth and development

Company Specialties:

• Surgical and vision care products
• Innovative eye care solutions
• Global market presence

Company Website: alcon.com

ASSUMPTION: Alcon's focus on innovation and customer satisfaction creates an environment that values creative problem-solving and a customer-centric mindset.

📊 Role Analysis

Career Level: This role is at the senior associate level, which typically involves managing projects, collaborating with cross-functional teams, and driving business results.

Reporting Structure: The Sr. Associate, Trade Marketing reports directly to the Trade Marketing Head Iberia and works closely with the sales team and other marketing functions.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Progression to a trade marketing manager role
• Expansion into other marketing or sales roles within Alcon
• International assignments or projects

ASSUMPTION: This role offers opportunities for career growth and development within Alcon's marketing and sales functions.

🌍 Location & Work Environment

Office Type: Alcon's office in Oeiras, Portugal, is a modern, collaborative workspace that encourages teamwork and innovation.

Office Location(s): Oeiras, Portugal

Geographic Context:

• Oeiras is a suburban area located west of Lisbon, with easy access to the city center
• The region offers a mix of urban and natural environments, with beaches, parks, and cultural attractions nearby
• Portugal has a mild climate, with warm summers and cool winters

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 6:00 PM, with a one-hour lunch break. Occasional weekend work may be required for events or trade shows.

ASSUMPTION: The work environment at Alcon's Oeiras office is collaborative and supportive, with a focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager and a team member
• Final interview with the Trade Marketing Head Iberia

Key Assessment Areas:

• Problem-solving skills
• Analytical thinking
• Communication and collaboration skills
• Customer focus

Application Tips:

• Highlight relevant experience in trade marketing or a related field
• Demonstrate strong analytical and problem-solving skills in your resume and interview
• Showcase your ability to work effectively with cross-functional teams
• Prepare examples of how you have driven business results through marketing strategies

ATS Keywords: Trade Marketing, Marketing Strategy, Brand Planning, Channel Management, Customer Satisfaction, ROI, Market Analysis, Promotional Activity Planning, POS, Sales Objectives, Budget Management

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, Microsoft Dynamics)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Data analysis tools (e.g., Tableau, Power BI)

ASSUMPTION: Proficiency in Microsoft Office Suite and relevant marketing automation tools is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused
• Innovative
• Collaborative
• Accountable

Work Style:

• Results-driven
• Adaptable
• Team-oriented
• Analytical

Self-Assessment Questions:

• Do you have a proven track record of driving business results through marketing strategies?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Candidates who align with Alcon's company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with a tight budget and finding creative solutions to maximize ROI
• Adapting to changes in market trends and competitor activities
• Occasional weekend work for events or trade shows

ASSUMPTION: These challenges can be overcome through strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to a Trade Marketing Manager or a Brand Manager, with a focus on driving business results through marketing strategies
• In the eye care industry, this role may involve working with healthcare professionals and understanding their needs and preferences
• Career progression may involve moving into a marketing management role or expanding into other marketing or sales functions

ASSUMPTION: This role offers opportunities for career growth and development within Alcon's marketing and sales functions.

📝 Sample Projects

• Developing a trade marketing strategy to improve product availability and visibility in a specific retail channel
• Analyzing market trends and competitor activities to identify opportunities for growth and innovation
• Managing a promotional activity calendar to ensure alignment with national campaigns and maximize ROI

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the Sr. Associate, Trade Marketing role.

❓ Key Questions to Ask During Interview

• How does this role contribute to Alcon's overall business strategy?
• What are the key priorities for this role in the first 90 days?
• How does Alcon support the professional development and growth of its employees?
• What is the typical career path for someone in this role?
• How does the company measure the success of the trade marketing function?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills for this role
• Prepare a cover letter that explains your interest in the role and how your background makes you a strong fit
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.