Sr. B2B Product Marketing Manager

📌 Core Information

🔹 Job Title: Sr. B2B Product Marketing Manager

🔹 Company: Early Warning®

🔹 Location: Chicago, Illinois, United States

🔹 Job Type: Hybrid

🔹 Category: Financial Services

🔹 Date Posted: 2025-04-09

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Scottsdale, San Francisco, Chicago, New York)

🚀 Job Overview

Key aspects of this role include:

• Developing customer-centric product positioning and messaging
• Planning and executing go-to-market strategies
• Collaborating cross-functionally to drive product launches and sales enablement
• Serving as the marketing subject matter expert for the foundational identity and payments risk business line
• Actively participating in new product launches and strategic initiatives

ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, excellent communication skills, and the ability to work effectively in a hybrid and matrixed environment.

📋 Key Responsibilities

✅ Develops deep knowledge of assigned solutions, understanding key customer pain points and product use cases that solve those pain points.

✅ Develops and maintains robust messaging frameworks for assigned solution portfolio, including key use cases, product benefits, and value propositions to ensure a consistent tone and style across all market activities.

✅ Crafts and tunes customer-centric value propositions and product positioning for key buyer personas at each stage of the buying journey, using competitive intelligence and customer insights to differentiate assigned solution suite in the market.

✅ Serves as the marketing subject matter expert for the foundational identity and payments risk business line at Early Warning.

✅ Plans, develops, and executes comprehensive go-to-market strategies for product, feature, and initiative launches in close partnership with Product and Market Solutions teams.

✅ Informs and educates content and growth and acquisition teams about product road map, use cases, enhanced features, messaging, and business goals, ensuring that marketing strategy is aligned in support of product goals.

✅ Owns a portfolio of solutions and plays a key role in go-to-market strategy for launches related to assigned portfolio.

✅ Develops compelling solution narratives that are resonant with target audiences.

✅ In partnership with content and sales teams, consistently assesses efficacy of sales enablement content and tools and optimizes, prioritizing quality over quantity.

✅ Owns pitch decks for assigned solution portfolio, ensuring decks are customer-centric and consistently updated with the latest product messaging and new features/capabilities.

✅ Owns partner marketing enablement toolkits as needed/assigned.

✅ In partnership with Market Solutions, provides sales team with training, tools, and resources to effectively sell solutions.

✅ Embeds with product managers to understand product features, benefits, target personas, and market conditions.

✅ Collaborates with marketing centers of excellence (content marketing, growth and acquisition) to ensure a cohesive marketing strategy.

✅ Partners closely with Market Solutions team and Customer Insights Product Marketing to understand and elicit the voice of the customer, ensuring it is central to all messaging.

✅ Partners closely with data and market research teams to monitor the competitive landscape, stay current with fraud trends impacting the financial services industry and the customers it serves, and surface best practices for product marketing.

✅ Collaborates with Legal team to ensure all messaging is compliant and reviewed before publishing.

✅ Supports the company’s commitment to risk management and protecting the integrity and confidentiality of systems and data.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple assignments with concurrent deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business administration, a related field or equivalent education/experience required.

Experience: A minimum of 10 years of progressive experience in marketing, B2B product marketing or related experience.

Required Skills:

• Strong executive presence and ability to match message to audience
• Excellent writing skills
• Possess a strong foundational knowledge of modern B2B marketing strategies
• Strong stakeholder engagement skills with ability to absorb complex information from a variety of sources and synthesize it to create clear and compelling communications to a wide range of internal and external audiences
• Experience working cross-functionally in a hybrid and matrixed environment
• Demonstrated business acumen and ability to understand and articulate the long-term market potential and persuasively communicate the business vision and opportunities for growth
• Proven track record of surpassing objectives and delivering exceptional results
• Advanced Proficiency in Microsoft Office Suite
• Detailed-oriented with exemplary project management skills with the ability to break down complexity and clarify ambiguity to consistently deliver against goals and shifting priorities
• Ability to work under pressure, pivot quickly, and manage multiple assignments with concurrent deadlines
• Background and drug screen

Preferred Skills:

• Financial services, fintech, internet security or highly regulated industry experience strongly preferred

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to manage multiple assignments with concurrent deadlines.

💰 Compensation & Benefits

Salary Range: $125,000 - $145,000 USD per year

Benefits:

• Healthcare Coverage – Competitive medical (PPO/HDHP), dental, and vision plans as well as company contributions to your Health Savings Account (HSA) or pre-tax savings through flexible spending accounts (FSA) for commuting, health & dependent care expenses
• 401(k) Retirement Plan – Featuring a 100% Company Safe Harbor Match on your first 6% deferral immediately upon eligibility
• Paid Time Off – Unlimited Time Off for Exempt (salaried) employees, as well as generous PTO for Non-Exempt (hourly) employees, plus 11 paid company holidays and a paid volunteer day
• 12 weeks of Paid Parental Leave
• Maven Family Planning – provides support through your Parenting journey including egg freezing, fertility, adoption, surrogacy, pregnancy, postpartum, early pediatrics, and returning to work

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is subject to change and is not necessarily reflective of actual compensation that may be earned, nor a promise of any specific pay for any specific candidate, which is always dependent on legitimate factors considered at the time of job offer. Early Warning Services takes into consideration a variety of factors when determining a competitive salary offer, including, but not limited to, the job scope, market rates and geographic location of a position, candidate’s education, experience, training, and specialized skills or certification(s) in relation to the job requirements and compared with internal equity (peers). The business actively supports and reviews wage equity to ensure that pay decisions are not based on gender, race, national origin, or any other protected classes.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 1,001-5,000 employees

Founded: 1990

Company Description:

• Early Warning Services, LLC, a financial services technology leader, has been empowering and protecting consumers, small businesses, and the U.S. financial services ecosystem with cutting-edge risk, fraud and payment solutions for more than three decades.
• Through our network intelligence and partnerships with more than 2,500 bank and credit union brands, we increase access to financial services and products, and protect financial transactions.
• We are the company behind Zelle® and the Paze℠ online checkout solution.

Company Specialties:

• Real-time Payments
• Risk Mitigation
• and P2P

Company Website: http://www.earlywarning.com

ASSUMPTION: Early Warning Services is a well-established company in the financial services industry, with a strong focus on innovation and protecting financial transactions. Their specialties in real-time payments, risk mitigation, and P2P reflect their commitment to staying at the forefront of the industry.

📊 Role Analysis

Career Level: Senior-level role with significant responsibilities and impact on business outcomes

Reporting Structure: This role reports directly to the Head of Product Marketing or a similar senior-level position within the organization

Work Arrangement: Hybrid work arrangement with a mix of on-site and remote work, with specific office locations in Scottsdale, San Francisco, Chicago, and New York

Growth Opportunities:

• Potential advancement to a Director or Vice President of Product Marketing role
• Expansion of responsibilities to include leadership of a team or multiple teams
• Opportunities to work on high-impact strategic initiatives and contribute to the company's overall growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance to leadership positions and work on strategic initiatives that drive business outcomes.

🌍 Location & Work Environment

Office Type: Hybrid work environment with a mix of on-site and remote work

Office Location(s): 5801 N. Pima Rd., Scottsdale, Arizona 85250, US, 222 2nd St, San Francisco, California 94105, US, 233 S Wacker Dr, Chicago, Illinois 60606, US, 825 3rd Ave. at E. 50th St., New York, NY 10022, US

Geographic Context:

• Scottsdale, Arizona: A suburban city near Phoenix, with a desert climate and a mix of urban and rural areas
• San Francisco, California: A major city in Northern California, known for its diverse culture, steep hills, and foggy summers
• Chicago, Illinois: A large city in the Midwest, known for its iconic architecture, diverse neighborhoods, and cold winters
• New York, New York: One of the most populous cities in the United States, known for its fast-paced lifestyle, cultural diversity, and iconic landmarks

Work Schedule: Flexible work schedule with a focus on results and productivity, rather than strict hours

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to work from multiple office locations based on their preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• Phone or video interview with the hiring manager or a member of the marketing team
• On-site or virtual final interview with senior leadership

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving skills and ability to work under pressure

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit
• Research the company and its products to demonstrate your understanding of their business and industry
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and accomplishments

ATS Keywords: B2B Product Marketing, Go-to-Market Strategy, Customer-Centric Messaging, Stakeholder Engagement, Cross-Functional Collaboration, Content Creation, Sales Enablement, Risk Management, Business Acumen, Executive Presence, Excellent Writing Skills, Microsoft Office Suite Proficiency

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's product marketing expertise, communication skills, and cultural fit. Applicants should be prepared to demonstrate their skills and experience through a variety of interview formats and assessments.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation and CRM platforms, project management tools, data analysis and visualization tools, and design tools. Candidates should be comfortable working with a variety of technologies to support their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Collaboration
• Integrity
• Accountability

Work Style:

• Fast-paced and dynamic
• Results-driven and focused on execution
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure that your messaging and communication align with the company's customer-centric values?
• Describe a time when you had to adapt to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
• How do you approach working with cross-functional teams and stakeholders to drive alignment and execute initiatives across marketing and cross-functional teams?

ASSUMPTION: Early Warning Services values candidates who are customer-centric, innovative, collaborative, and adaptable. Applicants should be prepared to demonstrate their alignment with these values and provide examples of their work style and cultural fit.

⚠️ Potential Challenges

• Managing multiple assignments with concurrent deadlines and tight timelines
• Working in a hybrid and matrixed environment, requiring strong communication and collaboration skills
• Navigating a large organization with diverse teams and stakeholders
• Keeping up with industry trends and competitive landscape in a rapidly evolving market

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to work effectively in a complex and dynamic environment. Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a fast-paced and collaborative work environment.

📈 Similar Roles Comparison

• Compared to other B2B Product Marketing roles, this position requires a deeper understanding of the financial services industry and a stronger focus on risk management and compliance
• This role offers more opportunities for strategic and cross-functional collaboration, as well as exposure to senior leadership and strategic initiatives
• Career progression in this role may be more focused on leadership and management, rather than specialized product marketing expertise

ASSUMPTION: This role offers unique opportunities for growth and exposure to senior leadership, but also presents specific challenges related to the financial services industry and the need for strong risk management and compliance skills.

📝 Sample Projects

• Developing a go-to-market strategy for a new fraud detection and prevention solution, including customer-centric messaging, competitive analysis, and sales enablement materials
• Creating a comprehensive messaging framework for a suite of identity and access management solutions, ensuring consistency across all market activities and alignment with business objectives
• Conducting market research and analysis to inform product positioning and messaging for a new real-time payments solution, ensuring it resonates with target buyer personas and differentiates the product in the market

ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, requiring strong product marketing expertise, market research skills, and the ability to work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its product marketing team members?
• Can you describe the team structure and dynamics within the product marketing department, and how does this role fit into that structure?
• How does the company approach risk management and compliance in its product marketing efforts, and what role does this position play in that process?
• What are the most significant challenges facing the company in the next 12-24 months, and how does this role contribute to addressing those challenges?
• How does the company measure the success of its product marketing campaigns and initiatives, and how does this role contribute to those metrics?

ASSUMPTION: These key questions help applicants understand the company's priorities, team dynamics, and expectations for the role, ensuring a better fit and more informed decision-making during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication skills, and cultural fit
• Research the company and its products to demonstrate your understanding of their business and industry
• Prepare a portfolio or examples of your work, if applicable, to showcase your skills and accomplishments
• Follow up with the hiring manager or HR representative one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.