A

Sr. BIE, Content Demand

Amazon
Full-time
On-site
Toronto, Ontario, Canada
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Business Intelligence Engineer, Content Demand

πŸ”Ή Company: Amazon

πŸ”Ή Location: Toronto, Ontario, Canada

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Software Development

πŸ”Ή Date Posted: May 16, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Designing, developing, and maintaining datasets, metrics, analyses, and dashboards to drive business decisions.
  • Developing queries and visualizations for ad-hoc requests and projects, as well as ongoing reporting.
  • Improving ongoing reporting and analysis processes, automating or simplifying self-service support for customers.
  • Using analytical and statistical rigor to identify performance gaps and opportunities for optimization.
  • Providing input and recommendations on technical issues to data engineering and software engineering teams.

ASSUMPTION: This role requires a strong analytical mindset, technical proficiency, and the ability to work independently and collaboratively to deliver insights that drive business impact.

πŸ“‹ Key Responsibilities

βœ… Own the design, development, and maintenance of datasets, ongoing metrics, analyses, and dashboards to drive key business decisions.

βœ… Develop queries and visualizations for ad-hoc requests and projects, as well as ongoing reporting.

βœ… Continually improve ongoing reporting and analysis processes, automating or simplifying self-service support for customers.

βœ… Use analytical and statistical rigor to identify performance gaps and opportunities for optimization.

βœ… Provide input and recommendations on technical issues to data engineering and software engineering teams.

βœ… Promote best practices in ETL and mentor your team.

ASSUMPTION: This role requires a proactive approach to problem-solving, attention to detail, and the ability to work in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor's degree in a quantitative field (e.g., Mathematics, Statistics, Economics, Computer Science, or a related field).

Experience: 2-5 years of experience in business intelligence, data analysis, or a related field.

Required Skills:

  • Excellent statistical and analytical abilities.
  • Strong business acumen and judgment.
  • Curiosity and strong technical skills.
  • Proficient in SQL and data visualization tools (e.g., Tableau, Power BI).
  • Experience with ETL processes and tools (e.g., Talend, Informatica).
  • Familiarity with big data technologies (e.g., Hadoop, Spark).

Preferred Skills:

  • Experience with Amazon Web Services (AWS) products.
  • Familiarity with the books and publishing industry.

ASSUMPTION: A strong educational background in a quantitative field and relevant work experience are essential for success in this role.

πŸ’° Compensation & Benefits

Salary Range: CAD 90,000 - 120,000 per year (based on industry standards for a Senior Business Intelligence Engineer in Toronto).

Benefits:

  • Health, dental, and vision insurance.
  • Retirement savings plan with company match.
  • Paid time off and holidays.
  • Maternity and parental leave.
  • Employee discounts.

Working Hours: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.

Company Size: Amazon has over 10,000 employees worldwide, providing a large and diverse work environment.

Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington, USA.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.

Company Specialties:

  • E-commerce.
  • Retail.
  • Operations.
  • Internet.

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse workforce offer numerous opportunities for growth and collaboration.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in business intelligence.

Reporting Structure: The Senior Business Intelligence Engineer reports directly to the Content Demand team lead.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for the right candidate.

Growth Opportunities:

  • Advancement to a management or leadership role within the Business Intelligence team.
  • Expansion of responsibilities to include mentoring and knowledge-sharing with junior team members.
  • Opportunities to work on high-impact projects and drive business decisions across the organization.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the organization.

🌍 Location & Work Environment

Office Type: Amazon's Toronto office is a modern, collaborative workspace with a focus on employee comfort and productivity.

Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US (east coast hub); 7200 Discovery Dr, Chattanooga, TN 37416, US (southeast hub); 1100 Enterprise Way, Sunnyvale, CA 94089, US (west coast hub); 2170 RT-27, Edison, NJ 08817, US (northeast hub); 10201 Torre Ave, Cupertino, CA 95014, US (Silicon Valley office); 2 Park St, Sydney, NSW 2000, AU (Australian office); 510 W Georgia St, Vancouver, BC V6B 0M3, CA (Canadian office).

Geographic Context:

  • Toronto is a multicultural city with a vibrant tech industry and a high quality of life.
  • The city offers a mix of urban and suburban living options, with easy access to parks, cultural attractions, and entertainment.
  • Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.

Work Schedule: Full-time, typically Monday to Friday, 8:00 AM to 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The Toronto office offers a dynamic and collaborative work environment, with opportunities for growth and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager.
  • Technical assessment or case study.
  • On-site interview with the team.
  • Final interview with the director or manager.

Key Assessment Areas:

  • Technical skills and problem-solving abilities.
  • Analytical thinking and data-driven decision-making.
  • li>Communication and collaboration skills.
  • Cultural fit and alignment with Amazon's leadership principles.

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Demonstrate your proficiency in SQL and data visualization tools in your application materials.
  • Showcase your ability to analyze and interpret data to drive business insights.

ATS Keywords: Business Intelligence, Data Analysis, SQL, Data Visualization, ETL, Optimization, Performance, Amazon, Toronto, On-site

ASSUMPTION: The application process for this role is competitive, and demonstrating your technical proficiency and cultural fit will be crucial for success.

πŸ› οΈ Tools & Technologies

  • SQL.
  • Data visualization tools (e.g., Tableau, Power BI).
  • ETL tools (e.g., Talend, Informatica).
  • Big data technologies (e.g., Hadoop, Spark).
  • Amazon Web Services (AWS) products (preferred).

ASSUMPTION: Familiarity with Amazon Web Services products is not required but would be an asset for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession.
  • Passion for invention.
  • Commitment to operational excellence.
  • Long-term thinking.

Work Style:

  • Fast-paced and dynamic.
  • Collaborative and team-oriented.
  • Data-driven and analytical.
  • Innovative and creative.

Self-Assessment Questions:

  • How do you stay organized and manage your time in a fast-paced environment?
  • Can you provide an example of a time when you used data to drive a business decision or solve a complex problem?
  • How do you approach learning new tools and technologies to improve your work?

ASSUMPTION: Amazon values candidates who are passionate about customer obsession, embrace new ways of doing things, and are not afraid to fail.

⚠️ Potential Challenges

  • The fast-paced nature of the role may require working on multiple projects simultaneously.
  • The role may involve working with large and complex datasets, requiring strong analytical and technical skills.
  • Amazon's large size and diverse workforce may present opportunities for collaboration but also competition for resources and attention.
  • The role may require occasional travel to other Amazon offices or client sites.

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other business intelligence roles in its focus on driving business decisions through data analysis and optimization in the content demand space.
  • Amazon's large size and diverse workforce offer unique opportunities for growth and collaboration compared to smaller organizations.
  • This role may provide opportunities for career advancement within the Business Intelligence team or across the organization.

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects and drive business decisions in a dynamic and collaborative environment.

πŸ“ Sample Projects

  • Developing a dashboard to track book sales and customer engagement with author recommendations.
  • Analyzing customer data to identify trends and optimize marketing campaigns.
  • Collaborating with data engineering teams to design and implement efficient data pipelines for content demand data.

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for innovation in this role.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role collaborate with other teams within the organization?
  • What opportunities are there for growth and professional development in this role?
  • How does Amazon support work-life balance for its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?

ASSUMPTION: Asking insightful questions demonstrates your interest in the role and provides an opportunity to assess the company culture and work environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link.
  • Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
  • Prepare a portfolio or examples of your data analysis and visualization work, if applicable.
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.