📌 Core Information
🔹 Job Title: Senior Brand Manager, Base - Primal Kitchen
🔹 Company: The Kraft Heinz Company
🔹 Location: Virtual, USA
🔹 Job Type: Full-Time
🔹 Category: Brand Management, CPG Industry
🔹 Date Posted: April 21, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote (US Based)
🚀 Job Overview
Key aspects of this role include:
- Leading day-to-day business management and growth of Primal Kitchen’s core portfolio
- Owning category strategy, consumption-based analytics, and business performance
- Collaborating with cross-functional teams to drive insights into action
- Shaping Primal Kitchen’s brand presence with customers and consumers
ASSUMPTION: This role requires a strategic, analytical, and collaborative mindset, with a genuine passion for growing natural & specialty foods.
📋 Key Responsibilities
✅ Brand Strategy & Business Management: Drive in-year brand strategy, translate consumption data into strategies, and lead cross-functional commercialization efforts.
✅ Forecasting & Planning: Own monthly and annual forecasting processes, partner with finance and revenue management for pricing and promotional plans.
✅ Consumer & Customer Insights: Translate data into clear insights, strategies, and competitive actions, and lead category analysis for growth opportunities.
✅ Sales & Retail Strategy: Convert insights into national sales stories, develop category review decks, and collaborate with Omni/Shopper Marketing on activation strategies.
✅ Annual Planning: Lead annual brand planning, including JTBD and KPI setting, and media channel strategy.
ASSUMPTION: This role involves a high level of strategic thinking, data analysis, and cross-functional collaboration to drive brand growth and success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 7+ years in related fields in the CPG industry, with a focus on brand management or category management
Required Skills:
- Strong numerical and analytical skills, with the ability to interpret quantitative data and perform detailed trend analysis
- Expertise in syndicated data (e.g., Nielsen, IRI, SPINS) and strong Excel/Google Sheets skills
- Outstanding verbal, written, and interpersonal communication skills
- Ability to influence management, lead cross-functional teams, and handle simultaneous projects
- Strong organizational and project management skills
- Self-starter with a can-do attitude
Preferred Skills:
- Experience working with distributor and direct business models
- Familiarity with the natural & specialty foods industry
ASSUMPTION: Candidates with a proven track record in brand management, strong analytical skills, and experience working with syndicated data will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $137,400.00 - $171,700.00 per year
Benefits:
- Healthcare, including medical, prescription drug, dental, and vision coverage
- 401k plan
- Paid time off, including company holidays, leave of absence, and flexible work arrangements
- Employee assistance program and wellbeing programs
Working Hours: Full-time, with a flexible work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior brand manager role in the CPG industry. Benefits may vary depending on the candidate's employment status and location.
📌 Applicant Insights
🔍 Company Context
Industry: The Kraft Heinz Company operates in the food and beverage services industry, with a focus on fast-moving consumer packaged goods (CPG).
Company Size: With over 26,000 employees, The Kraft Heinz Company is a large organization that offers numerous opportunities for career growth and development.
Founded: The company was founded in 2015, following the merger of Kraft Foods and H.J. Heinz Company.
Company Description:
- The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion.
- The company's portfolio includes iconic brands such as Kraft, Oscar Mayer, Heinz, Philadelphia, Lunchables, Velveeta, Maxwell House, Capri Sun, Ore-Ida, Kool-Aid, Jell-O, Primal Kitchen, and Classico.
- The Kraft Heinz Company is committed to sustainable growth, delighting more consumers globally, and responsible, sustainable practices.
Company Specialties:
- Food and beverage manufacturing
- Brand management and marketing
- Sales and distribution
- Innovation and product development
Company Website: http://www.careers.kraftheinz.com
ASSUMPTION: The Kraft Heinz Company's extensive brand portfolio and global presence offer unique opportunities for career growth and development within the CPG industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of strategic thinking, data analysis, and cross-functional collaboration.
Reporting Structure: The Senior Brand Manager reports directly to the Head of Brand Management & Strategy - Primal Kitchen.
Work Arrangement: This role is remote-based, with a flexible work arrangement that allows for a healthy work-life balance.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the brand management function or other areas of the business.
- The Kraft Heinz Company's extensive brand portfolio and global presence provide numerous opportunities for career growth and development.
- Working on high-impact projects and collaborating with cross-functional teams can help the candidate build a strong professional network within the organization.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the success of Primal Kitchen's core portfolio.
🌍 Location & Work Environment
Office Type: Remote (Home-Based)
Office Location(s): Virtual, USA
Geographic Context:
- The remote work arrangement allows for flexibility and a better work-life balance.
- The United States offers a large consumer market for natural & specialty foods, providing ample opportunities for brand growth and success.
- The Kraft Heinz Company's global presence enables collaboration with teams and stakeholders across various regions.
Work Schedule: Full-time, with a flexible work arrangement that allows for a healthy work-life balance.
ASSUMPTION: The remote work arrangement and flexible work schedule provide candidates with the opportunity to balance their personal and professional lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and cross-functional stakeholders
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Cross-functional collaboration and teamwork
- Communication and presentation skills
- Cultural fit and alignment with The Kraft Heinz Company's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of the natural & specialty foods industry and Primal Kitchen's brand.
- Prepare examples of your brand management experience, data analysis projects, and cross-functional collaboration efforts.
ATS Keywords: Brand Management, CPG Industry, Natural & Specialty Foods, Strategic Thinking, Data Analysis, Cross-Functional Collaboration, Consumer Insights, Sales Strategy, Annual Planning, Primal Kitchen
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and cross-functional collaboration skills, as well as their cultural fit with The Kraft Heinz Company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Sheets
- Syndicated data tools (e.g., Nielsen, IRI, SPINS)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration platforms (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role are standard for the CPG industry and can be easily mastered by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Our People: We value our employees and foster a culture of inclusion, diversity, and belonging.
- Our Brands: We are passionate about our iconic brands and committed to delivering high-quality, great-tasting, and nutritious foods.
- Our Performance: We strive for excellence in all that we do, continuously improving and innovating to meet the evolving needs of our consumers.
Work Style:
- Collaborative: We work together across functions and regions to drive collective success.
- Agile: We embrace change and adapt quickly to new challenges and opportunities.
- Inclusive: We value and respect the unique perspectives and experiences of our employees, fostering an environment where everyone feels valued and empowered to succeed.
Self-Assessment Questions:
- How do you align with The Kraft Heinz Company's commitment to delivering high-quality, great-tasting, and nutritious foods?
- How comfortable are you working in a remote, flexible work arrangement?
- How do you approach cross-functional collaboration and teamwork in a dynamic, fast-paced environment?
ASSUMPTION: Candidates who share The Kraft Heinz Company's passion for delivering high-quality foods, embrace a flexible work arrangement, and thrive in a collaborative, dynamic environment will be well-suited for this role.
⚠️ Potential Challenges
- The remote work arrangement may present communication and collaboration challenges, requiring strong self-motivation and time management skills.
- The fast-paced, dynamic nature of the CPG industry may demand adaptability and resilience in the face of change.
- The competitive landscape of the natural & specialty foods industry may require continuous innovation and strategic thinking to maintain brand growth and success.
- The need to balance multiple projects and priorities may demand strong organizational and time management skills.
ASSUMPTION: Candidates who possess strong self-motivation, adaptability, and time management skills will be well-equipped to overcome the potential challenges associated with this role.
📈 Similar Roles Comparison
- Compared to other senior brand manager roles, this position offers a unique opportunity to work on a portfolio of iconic brands within a large, global organization.
- The natural & specialty foods industry presents distinct challenges and opportunities compared to other CPG categories, requiring a deep understanding of consumer behavior and market dynamics.
- Career progression in brand management may involve transitioning to roles with broader scope, such as director or vice president of brand management, or moving into general management or marketing leadership positions.
ASSUMPTION: Candidates who possess relevant experience in brand management, a strong understanding of the natural & specialty foods industry, and a desire to grow within a large, global organization will find this role particularly appealing.
📝 Sample Projects
- Developing and executing a strategic plan to drive volume and market share for Primal Kitchen's core portfolio, resulting in a 15% increase in sales within the first year.
- Conducting a comprehensive category analysis to identify whitespace opportunities and driving a 20% increase in distribution for a key product line.
- Leading a cross-functional team to develop and launch a successful promotional campaign, resulting in a 10% increase in sales for a targeted product line.
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and collaborative skills required for success in this role, as well as the potential impact a senior brand manager can have on Primal Kitchen's core portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand management function at The Kraft Heinz Company?
- How does The Kraft Heinz Company support the growth and development of its employees, particularly in senior-level roles?
- What are the key priorities for the Primal Kitchen brand in the coming year, and how can this role contribute to their success?
- How does The Kraft Heinz Company foster a culture of inclusion, diversity, and belonging, particularly for employees working remotely?
- What opportunities exist for career growth and development within the brand management function or other areas of the business?
ASSUMPTION: Asking these questions will help candidates better understand the work environment, team dynamics, and career growth opportunities associated with this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, data analysis, and cross-functional collaboration abilities.
- Prepare examples of your brand management experience, data analysis projects, and cross-functional collaboration efforts to discuss during the interview.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
