📌 Core Information
🔹 Job Title: Senior Brand Manager, Beverage Growth Channels
🔹 Company: Ocean Spray Cranberries
🔹 Location: Boston, MA & Lakeville, MA (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Leading growth channels for Ocean Spray's Beverages business
- Developing and executing annual brand marketing plans
- Managing strategic inputs to channel programs and product launches
- Overseeing day-to-day business operations and sales materials
- Collaborating with cross-functional teams and external partners
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to influence without authority.
📋 Key Responsibilities
✅ Develop annual marketing strategies and plans to meet growth objectives
✅ Lead channel-specific marketing programs to drive demand
✅ Monitor competitive activity and recommend actions to achieve revenue and market share goals
✅ Drive commercialization strategies and tactics for new product launches
✅ Provide insights and recommendations to the development of the LRP
✅ Develop, own, and monitor channel-specific forecasts
✅ Lead and influence cross-functional teams in channel-specific product launches and initiatives
✅ Partner with sales teams and relevant third parties supporting the business
ASSUMPTION: This role involves a high degree of independence and problem-solving, with a focus on driving results and growth.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: At least 5 years of experience in CPG brand management or marketing consultancy, with channel marketing experience preferred
Required Skills:
- Strong analytical skills
- Ability to work independently and solve problems
- Superior presentation skills
- Strong interpersonal and communication skills
- Ability to influence without authority
Preferred Skills:
- Previous exposure to business unit P&L ownership
ASSUMPTION: Candidates with a strong background in brand management, marketing strategy, and channel marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Estimated, based on industry standards for the role, experience level, and location)
Benefits:
- Complete insurance package on Day-1
- 401(k) with up to 6% Company matching
- Short-term incentive bonuses
- Flexible scheduling options
- Vacation pay and holiday pay
- Career development and growth opportunities
- Tuition assistance programs
- Access to LinkedIn Learning
- Scholarship programs for children of employees
- Parental leave
- Employee appreciation events
- Employee discounts
- Charitable giving
Working Hours: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Brand Manager role in the Boston area. The benefits package is comprehensive and includes health, wellness, and financial benefits.
📌 Applicant Insights
🔍 Company Context
Industry: Ocean Spray is a leading producer of cranberry juices, juice drinks, and dried cranberries, with a strong presence in the bottled juice category worldwide.
Company Size: Ocean Spray is a mid-sized company with approximately 2,000 team members and nearly 20 cranberry receiving and processing facilities worldwide.
Founded: 1930, as a cooperative owned by more than 700 cranberry farmers in the United States, Canada, and Chile.
Company Description:
- Ocean Spray is committed to managing its business in a way that respects and cares for its communities, team members, and the environment.
- The company's purpose is to connect its farms to families for a better life.
- Ocean Spray operates with a grower mindset, sustainable results, integrity above all, and inclusive teamwork.
Company Specialties:
- Food and beverage manufacturing
- Brand management
- Marketing and sales
- Sustainable business practices
Company Website: http://www.oceanspray.com
ASSUMPTION: Ocean Spray is a well-established company with a strong commitment to its values and sustainable business practices.
📊 Role Analysis
Career Level: Mid-level management, with potential for growth within the marketing department or the broader organization.
Reporting Structure: This role reports directly to the Director of Beverage Brand Marketing.
Work Arrangement: Hybrid, with 3 days on-site at the corporate headquarters in Lakeville, MA or the Seaport Boston, MA location, and 2 days remote.
Growth Opportunities:
- Potential to take on additional responsibilities or lead special projects
- Opportunities for professional development and career advancement within the marketing department or the broader organization
- Possibility to work on innovative products or campaigns that drive growth and innovation
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and entrepreneurial team.
🌍 Location & Work Environment
Office Type: Corporate headquarters and urban office location
Office Location(s): Lakeville, MA & Seaport Boston, MA
Geographic Context:
- Lakeville, MA is a suburban area with a mix of residential and commercial properties
- Seaport Boston, MA is a bustling urban neighborhood with a mix of commercial, residential, and entertainment options
- Both locations offer easy access to public transportation and nearby amenities
Work Schedule: Full-time, with a hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Director of Beverage Brand Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Presentation and communication skills
- Ability to work independently and influence without authority
Application Tips:
- Highlight relevant brand management and channel marketing experience
- Demonstrate a strong understanding of the Ocean Spray brand and its values
- Showcase your ability to develop and execute strategic marketing plans
ATS Keywords: Brand Management, Marketing Strategy, Channel Marketing, CPG, Beverage, Growth Channels, P&L, Team Leadership, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, and cultural fit within the Ocean Spray team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Salesforce, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The required tools and technologies for this role are standard for marketing professionals and can be learned quickly by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Grower Mindset
- Sustainable Results
- Integrity Above All
- Inclusive Teamwork
Work Style:
- Entrepreneurial and innovative
- Collaborative and team-oriented
- Results-driven and accountable
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you embrace an entrepreneurial spirit and a grower mindset?
- Are you committed to delivering sustainable results and working with integrity?
- Do you thrive in a collaborative, team-oriented environment and value inclusive teamwork?
ASSUMPTION: Candidates who align with Ocean Spray's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple channel-specific marketing programs simultaneously
- Balancing on-site collaboration and remote work in a hybrid environment
- Adapting to a dynamic and fast-paced work environment
- Working with cross-functional teams and external partners to drive results
ASSUMPTION: These challenges can be overcome by a strong, strategic thinker with excellent communication and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on growth channels within the beverage category
- Similar roles in other industries may have different product portfolios, target audiences, or competitive landscapes
- Career paths for similar roles may vary depending on the organization's size, structure, and growth trajectory
ASSUMPTION: While this role shares similarities with other brand management positions, its focus on growth channels within the beverage category makes it unique.
📝 Sample Projects
- Developing and executing a marketing plan for a new product launch in a specific channel
- Conducting market research and analysis to identify growth opportunities within a channel
- Managing a cross-functional team to execute a channel-specific promotional campaign
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the need for strong collaboration and communication skills.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments and teams within Ocean Spray?
- What are the most challenging aspects of this role, and how can I best prepare to succeed?
- How does Ocean Spray support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role and the company's expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant brand management and channel marketing experience
- Write a cover letter that demonstrates your understanding of the Ocean Spray brand and your fit for the role
- Prepare examples of your work that showcase your ability to develop and execute strategic marketing plans
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
