Sr. Brand Manager/Brand Manager

📌 Core Information

🔹 Job Title: Senior Brand Manager/Brand Manager

🔹 Company: Haleon

🔹 Location: Beijing, China

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing annual brand growth plans across multi-channels for the Flixonase brand
• Managing the brand's P&L and daily budget
• Collaborating with cross-functional teams and agencies to deliver results
• Driving business growth through strategic communication campaigns

ASSUMPTION: This role is a replacement for the current Flixonase Brand Manager who will be leaving in early April. The role reports directly to the Senior Marketing Manager.

📋 Key Responsibilities

✅ Facilitate the development of the annual brand growth plan across multi-channels

✅ Develop and execute communication strategies and campaigns, including social media campaigns

✅ Manage the brand's P&L and monthly business tracking and analysis

✅ Manage relationships with agencies and cross-functional teams to deliver results

✅ Communicate with and manage agencies (media agency, digital agency, production agency, etc.)

ASSUMPTION: The role requires a strong understanding of marketing operations, channels, P&L management, budget planning, and experience as a brand owner.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of professional experience in FMCG/FMCH/OTC marketing background

Required Skills:

• Commercial operating model of marketing, channels, P&L management, budget planning
• Ability to frame and conceptualize business problems, embed business strategy and plans
• Project management experience, able to structure workplans and deliver projects
• Excellent communication skills, able to engage agency and cross-functional teams
• Result-oriented with a can-do attitude, quick to learn and recover from setbacks

Preferred Skills:

• Experience across functions as an individual contributor
• Experience in digital/social/e-commerce

ASSUMPTION: While not explicitly stated, it is assumed that proficiency in English is required for this role due to the global nature of the company and the industry.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Brand Manager/Brand Manager role in Beijing, China is approximately CNY 300,000 - 500,000 per year. This estimate is based on market research and may vary depending on the candidate's experience and qualifications.

Benefits:

• Competitive benefits package
• Agile working culture with opportunities for flexible work arrangements
• Inclusive environment celebrating diversity and promoting fair and equitable outcomes

Working Hours: Full-time position with standard working hours, typically 9:00 AM to 6:00 PM, Monday to Friday. However, Haleon supports an agile working culture, and specific hours may be flexible based on individual needs and team agreements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other standard benefits.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Services, specifically Consumer Goods and Consumer Health

Company Size: Haleon is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: 2022, as a spin-off from GlaxoSmithKline (GSK). Haleon is a relatively new company with a clear purpose: to deliver better everyday health with humanity.

Company Description:

• Haleon is a global leader in consumer health and well-being, with a portfolio of trusted, category-leading brands
• The company combines deep human understanding and trusted science to make everyday health more inclusive, achievable, and sustainable
• Haleon's category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: www.haleon.com

ASSUMPTION: Haleon is a global company with a strong focus on consumer health and well-being. The company's size and industry provide opportunities for career growth and exposure to diverse teams and projects.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in FMCG/FMCH/OTC marketing. The role offers opportunities for career growth within the company.

Reporting Structure: The Senior Brand Manager/Brand Manager reports directly to the Senior Marketing Manager.

Work Arrangement: This is an on-site role based in Beijing, China. However, Haleon supports an agile working culture, and specific work arrangements may be flexible based on individual needs and team agreements.

Growth Opportunities:

• Potential career progression to a more senior role within the marketing team or across other functions within the company
• Opportunities to work on diverse projects and brands within the company's portfolio
• Exposure to cross-functional teams and global collaboration

ASSUMPTION: This role offers opportunities for career growth and development within the company. The specific growth opportunities will depend on the candidate's performance, the company's needs, and the broader market conditions.

🌍 Location & Work Environment

Office Type: Haleon's Beijing office is located in the Ocean International Centre, Tower A, in the ChaoYang District. The office is a modern, professional environment with amenities and services to support employees' well-being and productivity.

Office Location(s): Beijing, China

Geographic Context:

• Beijing is the capital and second-largest city in China, with a population of over 21 million people
• The city is a major political, cultural, and educational center, as well as a significant hub for international business and trade
• Beijing offers a mix of traditional and modern attractions, with a rich history and vibrant culture

Work Schedule: Standard working hours are typically 9:00 AM to 6:00 PM, Monday to Friday. However, Haleon supports an agile working culture, and specific hours may be flexible based on individual needs and team agreements.

ASSUMPTION: The work environment at Haleon's Beijing office is assumed to be professional, collaborative, and supportive of employees' well-being and productivity. The specific work schedule may be flexible based on individual needs and team agreements.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-depth interviews with the hiring manager and other team members to discuss the role, responsibilities, and expectations
• Final interview with the senior leadership team to assess the candidate's fit for the role and the company

Key Assessment Areas:

• Commercial acumen and understanding of marketing operations
• Ability to frame and conceptualize business problems
• Project management skills and experience
• Communication skills and ability to engage with agencies and cross-functional teams
• Result-oriented mindset and ability to learn from setbacks

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your project management experience and how you have delivered results in previous roles
• Research Haleon's company culture and values to demonstrate your cultural fit and alignment with the company's mission

ATS Keywords: Brand Management, P&L Management, Budget Planning, Project Management, Communication Skills, Agency Management, Data Analysis, Market Trends, Cross-Functional Collaboration, Social Media Campaigns, E-commerce, FMCG Experience, OTC Marketing, Problem Solving, Relationship Building, Result Orientation

ASSUMPTION: The application process for this role is assumed to be competitive, with a focus on assessing the candidate's commercial acumen, project management skills, and cultural fit. The specific interview questions and assessment areas may vary depending on the hiring manager and the company's needs.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Microsoft Project)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's needs. The list provided is based on industry standards and common tools used in marketing roles.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and collaborative culture
• Focus on results and continuous improvement

Work Style:

• Agile and flexible work arrangements
• Focus on outcomes and delivery
• Collaborative and inclusive team environment

Self-Assessment Questions:

• How do you align with Haleon's mission to deliver better everyday health with humanity?
• How do you approach working collaboratively with cross-functional teams and agencies?
• How do you balance a focus on results with a flexible and adaptable work style?

ASSUMPTION: Haleon is committed to creating an inclusive environment that celebrates diversity and promotes fair and equitable outcomes for all employees. The company values a collaborative and flexible work style that focuses on results and continuous improvement.

⚠️ Potential Challenges

• Managing a brand's P&L and daily budget may require strong financial acumen and attention to detail
• Collaborating with cross-functional teams and agencies may require strong communication skills and the ability to manage multiple stakeholders
• Working in a fast-paced and dynamic environment may require adaptability and the ability to manage multiple priorities
• Beijing's competitive job market and cost of living may present challenges for some candidates

ASSUMPTION: The specific challenges of this role will depend on the candidate's experience, the company's needs, and the broader market conditions. The challenges listed are based on industry standards and common challenges faced by marketing professionals in similar roles.

📈 Similar Roles Comparison

• This role is similar to a Brand Manager role in other consumer goods or consumer health companies, with a focus on brand management, communication strategies, and campaign execution
• However, this role is unique in its focus on the Flixonase brand and the opportunity to work on a specific brand within Haleon's portfolio
• Career progression opportunities may vary depending on the company's size, industry, and specific needs

ASSUMPTION: This role is similar to other Brand Manager roles in the consumer goods and consumer health industries, with a focus on brand management, communication strategies, and campaign execution. However, the specific brand and company context may provide unique opportunities and challenges.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement for the Flixonase brand
• Conducting market research and analysis to identify trends and opportunities for brand growth
• Managing the brand's P&L and budget to ensure financial performance and sustainability

ASSUMPTION: The specific projects for this role will depend on the candidate's experience, the company's needs, and the broader market conditions. The projects listed are based on industry standards and common projects faced by marketing professionals in similar roles.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the Flixonase brand?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Haleon support the professional development and growth of its employees?
• What are the key challenges facing the Flixonase brand in the current market, and how can this role address them?
• How does Haleon foster a culture of inclusion and diversity, and what opportunities are there for employees to contribute to this effort?

ASSUMPTION: The specific interview questions for this role will depend on the candidate's experience, the company's needs, and the broader market conditions. The questions listed are based on industry standards and common questions asked in marketing interviews.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your project management experience and how you have delivered results in previous roles
• Research Haleon's company culture and values to demonstrate your cultural fit and alignment with the company's mission
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.