π Core Information
πΉ Job Title: Senior Brand Manager, Downstream - Interventional Glaucoma
πΉ Company: Alcon
πΉ Location: Fort Worth, Texas, United States
πΉ Job Type: Full-Time
πΉ Category: Pharmaceuticals
πΉ Date Posted: May 27, 2025
πΉ Experience Level: 7+ years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Leading Alconβs US Interventional Glaucoma portfolio
- Developing and implementing annual marketing plans
- Collaborating with sales leadership to segment and target customer base
- Identifying market trends and implementing action plans
- Building promotional messaging and digital assets
- Working with KOLs and podium presence
- Ensuring portfolio value proposition and compliant messaging
- Championing portfolio objectives and strategic alignment
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
π Key Responsibilities
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Develop and implement annual Marketing Plans across the portfolio
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Serve as technical SME for US Marketing Organization
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Collaborate with sales leadership to segment and target customer base
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Identify trends and implement action plans to address market needs
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Build promotional messaging including sales materials, professional campaign, conference presence, and digital assets
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Work with Market Development team to develop KOL plan and podium presence
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Use internal and external data to strengthen portfolio value proposition
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Present to Marketing Leadership, C-Suite, and Sales Organization (400+)
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Work closely with Cataract Marketing to optimize success across the portfolio
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Develop business models to leverage comprehensive portfolio to drive business across larger Alcon
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Lead A&P marketing budget while ensuring planned return on investment
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Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
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Work with Legal and Regulatory to ensure compliant messaging and promotion
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Champion portfolio objectives and strategic alignment across interpersonal functions
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Annual development and management of marketing programs and business plans to achieve revenue, profit, and market share goals
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple projects and deadlines.
π― Required Qualifications
Education: Bachelorβs Degree or Equivalent years of directly related experience (or high school+15 yrs; Assoc.+14 yrs; M.S.+7 yrs; PhD+6 yrs)
Experience: 7 Years of Proven Experience
Required Skills:
- Fluency in English
- Proven experience in brand management or marketing
- Strong analytical and strategic thinking skills
- Excellent communication and presentation skills
- Ability to work effectively with cross-functional teams
- Proven ability to develop and implement marketing plans
- Experience with market analysis and trend identification
- Familiarity with legal and regulatory compliance in marketing
Preferred Skills:
- Experience in the pharmaceutical or healthcare industry
- Knowledge of the eye care market
- Familiarity with Alcon products and portfolio
ASSUMPTION: Candidates with experience in the pharmaceutical or healthcare industry and knowledge of the eye care market may have an advantage in this role.
π° Compensation & Benefits
Salary Range: $120,000 - $160,000 (Estimated based on industry standards for similar roles and experience levels)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on Alcon products
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Alcon is a global leader in eye care, providing innovative products and solutions to improve sight and improve lives.
Company Size: Alcon is a large company with a global presence, employing over 25,000 people worldwide. This size offers opportunities for career growth and development.
Founded: Alcon was founded in 1945 and has since grown to become a leading provider of eye care products and services.
Company Description:
- Alcon is committed to providing outstanding, innovative products and solutions to improve sight, improve lives, and grow careers.
- The company fosters an inclusive culture and values diversity.
- Alcon is an equal opportunity employer and participates in E-Verify.
Company Specialties:
- Eye care products and solutions
- Surgical and vision care
- Pharmaceuticals
Company Website: http://www.alcon.com
ASSUMPTION: Alcon's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse perspectives and experiences.
π Role Analysis
Career Level: This role is at the senior management level, requiring a high degree of expertise and experience in brand management and marketing.
Reporting Structure: The Senior Brand Manager reports directly to the Marketing Leadership and works closely with the C-Suite, Sales Organization, and other cross-functional teams.
Work Arrangement: This role is on-site, with the expectation of working from the Fort Worth, Texas office. However, flexibility may be available for remote work for specific tasks or projects.
Growth Opportunities:
- Potential advancement to Director or Vice President of Marketing roles
- Expansion of responsibilities to include additional product portfolios or geographic regions
- Development of leadership and management skills through cross-functional collaboration and mentoring opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within Alcon's global organization.
π Location & Work Environment
Office Type: Alcon's Fort Worth office is a modern, professional environment with collaborative workspaces and state-of-the-art technology.
Office Location(s): 6200 Riverside Drive, Fort Worth, Texas 76134, United States
Geographic Context:
- Fort Worth is the 13th-largest city in the United States and the fifth-largest city in the state of Texas.
- The city is known for its rich history, vibrant cultural scene, and diverse economy.
- Fort Worth offers a high quality of life, with affordable housing, excellent schools, and a wide range of recreational and cultural amenities.
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for project needs and meetings. Occasional travel may be required for conferences, events, or customer visits.
ASSUMPTION: Fort Worth offers a desirable work-life balance, with a variety of cultural and recreational opportunities to explore outside of work hours.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing leadership team
- Final interview with the C-Suite or other senior leaders
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and communication
- Data analysis and trend identification
- Presentation and leadership skills
- Cultural fit and alignment with Alcon's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your marketing strategy and planning experience, as well as your ability to work effectively with cross-functional teams.
- Demonstrate your data analysis and trend identification skills through specific examples from your past experiences.
- Prepare for behavioral interview questions that assess your leadership, communication, and problem-solving skills.
ATS Keywords: Brand Management, Marketing Strategy, Sales Collaboration, Market Analysis, Promotional Messaging, Key Opinion Leader Development, Data Analysis, Presentation Skills, Budget Management, Forecasting, Legal Compliance, Strategic Alignment, Business Planning, Revenue Growth, Profit Maximization, Market Share Growth
ASSUMPTION: Alcon's application process is designed to assess candidates' skills and cultural fit, with a focus on marketing strategy, planning, and cross-functional collaboration.
π οΈ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing, data analysis, and project management tools is expected for this role.
π Cultural Fit Considerations
Company Values:
- Patient-focused
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Strategic and analytical mindset
- Strong communication and presentation skills
- Ability to work effectively with cross-functional teams
- Adaptability and flexibility in a dynamic work environment
Self-Assessment Questions:
- How do you align with Alcon's patient-focused value in your approach to brand management?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and manage multiple projects and deadlines in a dynamic work environment?
ASSUMPTION: Alcon values candidates who demonstrate a strong alignment with the company's values and a strategic, collaborative work style.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a dynamic work environment
- Balancing strategic planning with day-to-day tactical execution
- Navigating a large, global organization with diverse perspectives and priorities
- Adapting to changes in the market and competitive landscape
ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and the ability to balance strategic planning with tactical execution.
π Similar Roles Comparison
- Unlike other brand management roles, this position focuses specifically on the interventional glaucoma portfolio, requiring a deep understanding of the eye care market and relevant products.
- This role offers the opportunity to work with key opinion leaders and influence the market through podium presence and professional campaigns.
- Career progression in this role may involve expanding responsibilities to include additional product portfolios or geographic regions, or advancing to director or vice president of marketing roles.
ASSUMPTION: This role offers unique opportunities and challenges compared to other brand management positions, with a focus on the interventional glaucoma portfolio and the potential for career growth within Alcon's global organization.
π Sample Projects
- Developing and implementing a comprehensive marketing plan for a new product launch in the interventional glaucoma portfolio
- Conducting market research and analysis to identify trends and opportunities in the eye care market
- Collaborating with cross-functional teams to create promotional materials and digital assets for a professional campaign
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and analytical nature of the work required in this role.
β Key Questions to Ask During Interview
- How does this role fit into Alcon's overall marketing strategy and portfolio management?
- What are the key priorities for this role in the first 90 days?
- How does Alcon support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within Alcon?
- How does Alcon approach cross-functional collaboration and communication, and what tools and technologies are used to facilitate this?
ASSUMPTION: These interview questions are designed to assess the strategic fit of the role within Alcon's organization, as well as the opportunities for professional development and growth.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Alcon careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing strategy, planning, and cross-functional collaboration.
- Prepare for behavioral interview questions that assess your leadership, communication, and problem-solving skills, as well as your alignment with Alcon's values and work style.
- Research Alcon's products, portfolio, and market position to demonstrate your knowledge and enthusiasm for the role.
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the next steps in the interview process.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.