Sr Brand Manager Scotch Portfolio (Vaga Afirmativa para pessoas pretas e pardas)

📌 Core Information

🔹 Job Title: Sr Brand Manager Scotch Portfolio (Vaga Afirmativa para pessoas pretas e pardas)

🔹 Company: Diageo

🔹 Location: São Paulo, São Paulo, Brazil

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the Scotch Portfolio strategy and managing the White Horse brand communication and cultural strategy.
• Collaborating with various teams to design and execute comprehensive brand plans.
• Mentoring a brand team to foster talent development and encourage a collaborative, high-performance culture.
• Navigating dynamic and complex environments with exceptional interpersonal skills and strong execution capabilities.
• Driving long-term business growth across a complex and broad portfolio with a strategic and creative approach.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to succeed in a fast-paced and competitive category.

📋 Key Responsibilities

✅ Lead Scotch Portfolio strategy, including the development of a 5-year vision and annual business plans.

✅ Manage White Horse brand communication, events, and cultural strategy based on consumer insights, cultural trends, and market dynamics.

✅ Manage the annual planning process, ensuring alignment with growth drivers, market share, financial goals, and the delivery of brand and communication plans.

✅ Collaborate with creative agencies, global and local brand teams, Customer Marketing, Market Insights, and Innovation to design and execute comprehensive brand plans across Media, Culture, Activation, On-Trade, Off-Trade, and Events.

✅ Lead and mentor a brand team, fostering talent development and encouraging a collaborative, high-performance culture.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to manage multiple workstreams simultaneously.

🎯 Required Qualifications

Education: Not specified in the job description.

Experience: A minimum of 8 years of proven experience in brand management.

Required Skills:

• Brand management and strategic thinking.
• Consumer insights and brand development.
• Effective execution and leadership abilities.
• Strong interpersonal skills and adaptability.
• Creativity and consumer obsession.
• Ability to fast adapt to changes and measure impact and results with clear learnings.
• Written and verbal communication skills in English.

Preferred Skills: Not specified in the job description.

ASSUMPTION: Candidates with experience in the beverage industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Not specified in the job description. According to Glassdoor, the average salary for a Brand Manager at Diageo Brazil is approximately R$15,000 - R$25,000 per month (USD $3,000 - $5,000).

Benefits:

• Flexible working statement: Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
• Diversity statement: We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you.

Working Hours: Full-time, 40 hours per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and should be verified with the employer.

📌 Applicant Insights

🔍 Company Context

Industry: Diageo is a global leader in premium drinks, with a portfolio of over 200 brands sold in 180 countries. They operate in the beverage manufacturing industry, focusing on spirits and beer.

Company Size: Diageo has over 30,000 employees based in over 135 countries, making it a truly global company.

Founded: Diageo was founded in 1997 through the merger of Guinness and Grand Metropolitan.

Company Description:

• Diageo is a global leader in premium drinks, with a portfolio that includes iconic brands such as Johnnie Walker, Smirnoff, Tanqueray, and Guinness.
• The company is built on the principles and foundations laid by the giants of the industry and aims to maintain its position as a leader in the alcoholic beverage market.
• Diageo invests in the future and is mindful of the impact it has, aiming to raise the bar for people as well as the planet.

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• Premium Wines and Spirits Supplier
• Luxury
• Super premium
• Beer
• Consumer goods
• E-commerce
• Beverages
• Spirits
• FMCG
• and brand owners

Company Website: http://diageo.com

ASSUMPTION: Diageo's global presence and diverse portfolio provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and experience in brand management.

Reporting Structure: The Sr. Brand Manager reports directly to the Marketing Director for the Scotch Portfolio.

Work Arrangement: This role is on-site, with a flexible working statement that allows for a balance between work and personal life.

Growth Opportunities:

• Potential to lead and manage larger brand portfolios or teams.
• Opportunities to work on global brand campaigns and collaborate with international teams.
• Possibility to transition into other marketing or leadership roles within the organization.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, given Diageo's global presence and diverse portfolio.

🌍 Location & Work Environment

Office Type: Diageo's São Paulo office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Lakeside Drive, Park Royal, London, NW10 7HQ, GB; 162 Blues Point Rd, Sydney, NSW 2060, AU; 24440 W 143rd St, Plainfield, IL 60544, US; Banbeath Place, Leven, Scotland KY8 5HD, GB; 396 Alhambra Circle, Coral Gables, FL 33134, US; 110 St Arnaud St, Amherstburg, ON N9V 2N8, CA; 134 Peter St, Toronto, ON M5V 2H2, CA; Avenida de la Victoria, 32, Madrid, Community of Madrid 28023, ES; 333 W Wacker Dr, Chicago, IL 60606, US; Molenwerf 12, Amsterdam, North Holland 1014 AG, NL; 99 Borron Street, Glasgow, Scotland G4 9, GB; 530 5th Ave, New York, NY 10036, US; Avenida Ejercito Nacional, Miguel Hidalgo, CDMX 11520, MX

Geographic Context:

• São Paulo is the largest city in Brazil and the Americas, with a population of over 22 million people.
• The city is known for its vibrant culture, diverse neighborhoods, and bustling nightlife.
• São Paulo is a major economic hub, with a strong focus on finance, technology, and manufacturing industries.

Work Schedule: Full-time, with a flexible working statement that allows for a balance between work and personal life.

ASSUMPTION: Working in São Paulo offers a unique blend of cultural experiences and professional opportunities, with a dynamic and diverse work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Diageo careers website.
• Phone or video screening with the HR department.
• In-depth interviews with the Marketing Director and other senior team members.
• Final interview with the Global Marketing Director or another senior executive.
• Background check and reference check.

Key Assessment Areas:

• Brand management and strategic thinking skills.
• Consumer insights and market analysis capabilities.
li>Leadership and team management abilities.
• Creativity and innovation in brand activation.
• Adaptability and resilience in a fast-paced environment.

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
• Research Diageo's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Practice your presentation skills, as you may be asked to present on a brand strategy or marketing plan during the interview process.

ATS Keywords: Brand management, strategic thinking, consumer insights, brand development, execution capabilities, leadership, collaboration, creativity, market dynamics, cultural strategy, event management, communication skills, adaptability, accountability, business acumen, talent development

ASSUMPTION: Diageo's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Project management tools (e.g., Asana, Trello, JIRA)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Consumer insights and market research tools (e.g., SurveyMonkey, Google Forms)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the brand team's needs and Diageo's global standards.

👔 Cultural Fit Considerations

Company Values:

• Be brave: We champion creativity and innovation, taking risks to drive our business forward.
• Be collaborative: We work together, sharing our ideas and learning from each other to achieve common goals.
• Be inclusive: We foster an inclusive culture where everyone feels valued and respected for their unique perspectives and experiences.
• Be responsible: We act with integrity and take responsibility for our actions, always striving to do the right thing.
• Be entrepreneurial: We think and act like owners, taking initiative and being accountable for our results.

Work Style:

• Fast-paced and dynamic, with a focus on execution and results.
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
• Data-driven and analytical, with a focus on consumer insights and market trends.
• Creative and innovative, with a focus on pushing boundaries and challenging the status quo.
• Adaptable and resilient, with a focus on continuous learning and improvement.

Self-Assessment Questions:

• How do you align with Diageo's company values, particularly 'Be brave' and 'Be inclusive'?
• How comfortable are you working in a fast-paced, dynamic environment with a strong focus on execution and results?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Diageo's company culture emphasizes creativity, collaboration, and a data-driven approach to business. Candidates should be prepared to demonstrate their alignment with these values and work styles during the interview process.

⚠️ Potential Challenges

• The competitive nature of the beverage industry and the need to maintain market share and growth.
• The dynamic and complex nature of the role, requiring strong project management skills and the ability to manage multiple workstreams simultaneously.
• The need to balance strategic thinking with day-to-day execution and tactical implementation.
• The requirement to work effectively with cross-functional teams and stakeholders, both locally and globally.
• The need to adapt to changes in the market, consumer behavior, and regulatory environment.

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a high degree of adaptability, resilience, and strategic thinking.

📈 Similar Roles Comparison

• Compared to other brand management roles, this position focuses more on strategic thinking and leadership, with a broader portfolio of brands to manage.
• In the beverage industry, this role is similar to other senior brand management positions, with a focus on premium spirits and a global portfolio.
• Career-wise, this role offers significant growth opportunities, with the potential to lead larger brand portfolios or transition into other marketing or leadership roles within the organization.

ASSUMPTION: This role is unique in its focus on strategic thinking, leadership, and a broad portfolio of brands, offering a challenging and rewarding career path for the right candidate.

📝 Sample Projects

• Developing a 5-year vision and annual business plans for the Scotch Portfolio, including White Horse brand communication and cultural strategy.
• Collaborating with cross-functional teams to design and execute comprehensive brand plans across Media, Culture, Activation, On-Trade, Off-Trade, and Events.
• Managing the annual planning process, ensuring alignment with growth drivers, market share, financial goals, and the delivery of brand and communication plans.

ASSUMPTION: These sample projects demonstrate the strategic thinking, leadership, and cross-functional collaboration required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall marketing strategy for the Scotch Portfolio?
• What are the biggest challenges facing the White Horse brand, and how can this role address them?
• How does Diageo support the professional development and growth of its brand managers?
• What is the typical career path for someone in this role, and what opportunities exist for growth and progression within the organization?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Diageo Careers website
• Tailor your resume and cover letter to highlight your brand management experience and relevant skills.
• Prepare for behavioral interview questions that focus on your leadership, problem-solving, and decision-making skills.
• Research Diageo's brand portfolio and industry trends to demonstrate your knowledge and enthusiasm for the role.
• Practice your presentation skills, as you may be asked to present on a brand strategy or marketing plan during the interview process.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.