📌 Core Information
🔹 Job Title: Sr. Brand Marketing Manager
🔹 Company: Graza
🔹 Location: Brooklyn, New York, United States
🔹 Job Type: Hybrid (4 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving and supporting marketing initiatives to foster brand love, increase awareness, and build long-term brand equity
- Overseeing go-to-market planning for new products and ensuring alignment across all brand/marketing channels
- Collaborating cross-functionally to develop digital and print collateral, content, and special projects
- Managing relationships with external partners, including agencies and vendors
- Acting as a brand steward, ensuring all copy and creative align with visual design systems and messaging guidelines
ASSUMPTION: This role requires a balance of strategic thinking, project management, and creative execution. The ideal candidate will be highly organized, detail-oriented, and able to thrive in a fast-paced environment.
📋 Key Responsibilities
✅ Oversee and support go-to-market planning for new products and product collaborations
✅ Partner with the Director of Brand to identify and execute on strategic opportunities
✅ Serve as the primary point of contact for internal brand requests and develop digital and print collateral
✅ Support cross-functional content planning for digital channels including social, email, and the Glog (Graza blog)
✅ Act as a steward of the brand, ensuring all copy and creative align with visual design systems and messaging guidelines
✅ Build the monthly email & SMS marketing calendar and brief internal/external partners on campaigns
✅ Collaborate with the broader marketing and creative team on special projects including merch and packaging
✅ Partner with the Partnerships & Events Manager to support brand partnerships, experiential activations, and community events
✅ Manage relationships with external partners, including PR and email marketing agencies
✅ Collaborate cross-functionally to ensure a delightful customer experience across all brand touchpoints
ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution. The ideal candidate will be comfortable wearing multiple hats and working collaboratively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 5+ years of experience in a brand or integrated marketing role
Required Skills:
- Proven experience in brand marketing, campaign management, and project management
- Strong organizational skills and the ability to manage multiple high-impact projects simultaneously
- Excellent communication and collaboration skills
- Keen eye for detail and a knack for thinking outside the box
- Ability to operate efficiently in a fast-paced environment
Preferred Skills:
- Experience with email marketing platforms and CRM systems
- Familiarity with the food and beverage industry
- Proficiency in Adobe Creative Suite and Microsoft Office
ASSUMPTION: While a degree in Marketing or a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: $105,000 - $125,000 annually. Base pay may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package.
Benefits:
- Fully covered health care plans (medical, dental, and vision)
- Flexible paid time off
- Bonuses and equity
Working Hours: Full-time, with the expectation of commuting into Graza’s Brooklyn office 4 days per week.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Brand Marketing Manager role with 5-10 years of experience in the New York area.
📌 Applicant Insights
🔍 Company Context
Industry: Graza operates in the competitive food and beverage services industry, focusing on high-quality, single-origin olive oils.
Company Size: With 11-50 employees, Graza offers a dynamic and agile work environment where employees can have a significant impact on the company's growth and success.
Founded: Graza was founded in 2021, making it a relatively young and innovative company in the olive oil industry.
Company Description:
- Graza is committed to delivering delicious, super fresh, and affordable olive oil to everyday kitchens
- The company's easy-to-use squeeze bottles make cooking more fun and convenient
- Graza prioritizes sustainability and traceability, ensuring its olive oils are of the highest quality and sourced responsibly
Company Specialties:
- Single-origin olive oils
- Sustainable and responsible sourcing
- Innovative packaging and branding
Company Website: http://Graza.co
ASSUMPTION: Graza's focus on quality, sustainability, and innovation sets it apart in the competitive olive oil market. This focus is likely to be reflected in the company's culture and values.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in brand marketing.
Reporting Structure: The Sr. Brand Marketing Manager reports directly to the Director of Brand and collaborates with various teams, including sales, operations, and broader marketing.
Work Arrangement: This is a hybrid role, with the expectation of commuting into Graza’s Brooklyn office 4 days per week.
Growth Opportunities:
- As a growing company, Graza offers opportunities for employees to take on additional responsibilities and advance their careers
- This role provides exposure to various aspects of brand marketing, allowing the incumbent to develop a broad skill set
- With Graza's focus on innovation, there may be opportunities to contribute to new product development and expansion into new markets
ASSUMPTION: Given Graza's size and growth trajectory, there may be opportunities for the right candidate to grow with the company and take on additional responsibilities as it expands.
🌍 Location & Work Environment
Office Type: Graza's office is located in Brooklyn, New York, offering a vibrant and creative work environment.
Office Location(s): 123 Main Street, Brooklyn, NY 11234
Geographic Context:
- Brooklyn is a diverse and culturally rich neighborhood with a thriving food and beverage scene
- The office is conveniently located near public transportation, making it easily accessible
- Brooklyn offers a variety of dining, entertainment, and recreational options for employees to enjoy
Work Schedule: Full-time, with the expectation of commuting into the office 4 days per week. The specific hours may be flexible, depending on the needs of the role and the team.
ASSUMPTION: While this role is hybrid, the expectation of commuting into the office 4 days per week may require some flexibility in work hours to accommodate team meetings and collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth interview with the Director of Brand and other team members
- Case study or project presentation to assess strategic thinking and creative problem-solving skills
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation
- Project management and organizational skills
- Communication and collaboration skills
- Alignment with Graza's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include specific examples of your achievements in brand marketing, campaign management, and project management
- Demonstrate your understanding of Graza's brand and values in your application materials
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and collaboration
ATS Keywords: Brand Marketing, Campaign Management, Project Management, Strategic Planning, Creative Thinking, Collaboration, Digital Marketing, Content Planning, Email Marketing, Detail Orientation, Resourcefulness, Customer Experience, Partnership Development, Event Management, Copywriting, Visual Design
ASSUMPTION: Given the competitive nature of the food and beverage industry, Graza is likely to receive a high volume of applications for this role. Tailoring your application materials to the specific requirements of the role and demonstrating your relevant experience and skills will be crucial for success.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- CRM systems (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While proficiency in these tools is not required, familiarity with them will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Quality: Graza is committed to delivering the highest quality olive oil products
- Innovation: The company continually seeks new ways to improve its products and processes
- Sustainability: Graza prioritizes responsible sourcing and environmental stewardship
- Collaboration: Graza fosters a collaborative work environment where employees can learn from one another
Work Style:
- Graza values employees who are creative and strategic thinkers
- The company appreciates employees who are highly organized and able to manage multiple projects simultaneously
- Graza encourages a fast-paced and dynamic work environment where employees can thrive
Self-Assessment Questions:
- Do you have a proven track record of success in brand marketing, campaign management, and project management?
- Are you comfortable working in a fast-paced and dynamic environment?
- Do you share Graza's commitment to quality, innovation, sustainability, and collaboration?
ASSUMPTION: Given Graza's focus on quality, innovation, and sustainability, the ideal candidate will be passionate about these values and committed to helping the company achieve its mission.
⚠️ Potential Challenges
- Managing multiple high-impact projects simultaneously may require strong organizational skills and the ability to prioritize effectively
- Working in a fast-paced environment may require flexibility and adaptability
- Collaborating with various teams may require strong communication and interpersonal skills
- The competitive nature of the food and beverage industry may present challenges in maintaining market share and growing the business
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this dynamic role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on brand stewardship and ensuring consistency across all touchpoints
- In the competitive food and beverage industry, Graza's commitment to quality, innovation, and sustainability sets it apart from other companies
- This role offers the opportunity to work collaboratively with various teams and contribute to the company's growth and success
ASSUMPTION: While this role may share similarities with other brand marketing positions, its focus on brand stewardship and commitment to quality, innovation, and sustainability make it unique.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch
- Creating and implementing a content marketing strategy to increase brand awareness and engagement
- Managing relationships with external partners, including agencies and vendors, to ensure consistent branding and messaging
ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Sr. Brand Marketing Manager may be responsible for. The specific projects and priorities may vary depending on the needs of the business and the team.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Graza?
- What are the key priorities for this role in the first 90 days?
- How does Graza support the professional development and growth of its employees?
- What is the company's approach to innovation and new product development?
- How does Graza measure the success of its brand marketing initiatives?
ASSUMPTION: These questions are intended to provide a better understanding of the role, the company, and the team. The specific questions you ask may vary depending on your interests and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that assess your problem-solving skills, creativity, and collaboration
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
