Sr. Brand Strategist, Brand Innovation Lab

📌 Core Information

🔹 Job Title: Sr. Brand Strategist, Brand Innovation Lab

🔹 Company: Amazon

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Brand Strategy

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing creative and media insights to internal teams to position Amazon as a full-funnel advertising partner
• Gathering and analyzing data and research to drive creative briefs and campaign pitches
• Optimizing brand strategy across the organization
• Collaborating with various teams, including clients, sales, product, data/research teams, and the Brand Innovation Lab team
• Staying informed on market trends and customer behavior to develop insights and solutions

ASSUMPTION: This role requires a strong understanding of the advertising industry, with a focus on top-of-funnel brand advertising campaigns. The ideal candidate will have experience working with data and research to develop creative insights and solutions.

📋 Key Responsibilities

✅ Work with various teams across Amazon to curate first-party data and research, pull third-party research, and leverage experience and intuition to develop insights that drive creative campaigns and solutions to respond to client RFPs and briefs

✅ Stay informed on various market trends that are relevant to top endemic advertisers

✅ Become an expert on the various channels within the Amazon ecosystem so you can quickly assess customer behavior trends that are relevant to the media and creative solutions proposed

✅ Be a leader within the team on Amazon channels and customer engagement opportunities

✅ Work closely with sales and account teams, and Brand Innovation Lab Sr. Solutions Managers on account planning and media recommendations that support creative proposals

✅ Work with internal teams to conduct a range of tests and studies (e.g., brand-lift study) to address specific client questions or needs

✅ Work with the team to conduct reviews of unsuccessful proposals to identify opportunities to improve our pitches and increase win rate

✅ Lead internal discussions regarding tracking and reporting requirements for all relevant campaigns to ensure we can report on what was promised in the pitch

✅ Work with the account team to conduct post-campaign reports and analyses of performance against pre-determined brand success metrics that help clients see the value of working with Amazon for brand campaigns, and to help sell through additional work

✅ Identify reporting opportunities using non-first-party data sources, like social media

✅ Help develop the Amazon story for why clients should feel compelled to work with Amazon by helping them understand how they can benefit from our customer obsession

✅ Blend quantitative and qualitative approaches to achieve outcomes

ASSUMPTION: This role requires a strong analytical mindset, with the ability to interpret data and develop insights that drive creative solutions. The ideal candidate will have experience working with various teams to gather and analyze data, and to develop and present insights and recommendations.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of experience in brand strategy, advertising, or a related field

Required Skills:

• Data analysis and interpretation
• Strategic thinking and problem-solving
• Creative insights and innovation
• Market trends analysis
• Customer engagement and behavior analysis
• Account planning and media recommendations
• Campaign analysis and reporting
• Brand strategy development and optimization
• Collaboration and teamwork
• Communication and presentation skills

Preferred Skills:

• Experience with Amazon's advertising ecosystem
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a proven track record of developing and implementing successful brand strategies, with a strong analytical mindset and the ability to work effectively with various teams.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Sr. Brand Strategist role in London)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Sr. Brand Strategist role in London. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Enterprise)

Founded: 1994 (as an online bookstore)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform development and operation
• Cloud computing services (Amazon Web Services)
• Digital streaming services (Amazon Prime Video, Amazon Music, etc.)
• Artificial intelligence and machine learning
• Advertising and marketing services

Company Website: Amazon.com

ASSUMPTION: Amazon is a large, multinational company with a wide range of products and services. The Brand Innovation Lab is one of many teams within Amazon's advertising division, focused on developing unique, ad product-agnostic campaign ideas that bring customer insights to life across Amazon.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: Reports directly to the Sr. Manager of the Brand Innovation Lab

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to take on more responsibility and advance to a management role within the Brand Innovation Lab or other teams within Amazon's advertising division
• Opportunities to work on high-visibility projects and campaigns
• Chance to gain experience working with a wide range of internal and external stakeholders

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance within the organization.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): London, City of, United Kingdom

Geographic Context:

• London is a major global city with a diverse population and a thriving business environment
• The office is located in a bustling commercial district with easy access to public transportation
• The city offers a wide range of cultural, entertainment, and recreational opportunities

Work Schedule: Standard office hours, with flexibility for remote work as needed

ASSUMPTION: The office environment is dynamic and fast-paced, with a strong focus on collaboration and innovation. The ideal candidate will be comfortable working in a busy, high-pressure environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a member of the HR team
• On-site or virtual interview with the hiring manager and a member of the team
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and problem-solving abilities
• Creativity and innovation
• Market trends analysis and customer engagement skills
• Collaboration and teamwork
• Communication and presentation skills

Application Tips:

• Highlight your experience with data analysis and interpretation, as well as your ability to develop creative insights and solutions
• Tailor your resume and cover letter to emphasize your relevant skills and experience
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with various teams

ATS Keywords: Brand strategy, data analysis, market trends, customer engagement, account planning, media recommendations, campaign analysis, brand advertising, Amazon ecosystem

ASSUMPTION: The interview process is designed to assess your analytical and creative skills, as well as your ability to work effectively with various teams. Be prepared to discuss your experience with data analysis and interpretation, as well as your ability to develop creative insights and solutions.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Data visualization tools (e.g., Tableau, Power BI)
• Advertising and marketing platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising Platform)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience working with data visualization tools and advertising and marketing platforms, as well as strong proficiency in Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic
• Collaborative and innovative
• Data-driven and analytical
• Focused on delivering results and driving business growth

Self-Assessment Questions:

• Do you have a strong passion for data and a strategic mindset, with a proven track record of achieving results?
• Are you comfortable working in an ambiguous situation and motivated to build new solutions?
• Do you thrive in a fast-paced, collaborative environment and enjoy working with various teams to gather and analyze data, and to develop and present insights and recommendations?

ASSUMPTION: The ideal candidate will be a strong cultural fit for Amazon, with a passion for data, a strategic mindset, and a proven track record of achieving results. They will be comfortable working in a fast-paced, collaborative environment and enjoy working with various teams to gather and analyze data, and to develop and present insights and recommendations.

⚠️ Potential Challenges

• Working in a fast-paced, high-pressure environment
• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with various teams, including clients, sales, product, data/research teams, and the Brand Innovation Lab team
• Staying informed on market trends and customer behavior to develop insights and solutions
• Working with large datasets and complex data analysis tools

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-pressure environment and be able to manage their time effectively. They will have strong collaboration skills and be able to work effectively with various teams, as well as strong data analysis skills and the ability to work with large datasets and complex data analysis tools.

📈 Similar Roles Comparison

• This role is similar to other brand strategy roles, but with a focus on top-of-funnel brand advertising campaigns and a primary responsibility for gathering and analyzing data to drive creative briefs and campaign pitches
• Unlike other brand strategy roles, this role is focused on the Amazon ecosystem and requires a strong understanding of Amazon's advertising products and services
• Career progression in this role may lead to management positions within the Brand Innovation Lab or other teams within Amazon's advertising division

ASSUMPTION: This role is unique in its focus on top-of-funnel brand advertising campaigns and its primary responsibility for gathering and analyzing data to drive creative briefs and campaign pitches. The ideal candidate will have experience working with data and research to develop creative insights and solutions, as well as a strong understanding of the Amazon ecosystem.

📝 Sample Projects

• Developing a comprehensive brand strategy for a major retail client, including market trends analysis, customer engagement assessment, and competitive landscape analysis
• Conducting a brand-lift study for a high-profile advertising campaign, including pre- and post-campaign surveys and data analysis
• Leading a team to review unsuccessful proposals and identify opportunities to improve pitches and increase win rate

ASSUMPTION: The ideal candidate will have experience working on brand strategy projects, including market trends analysis, customer engagement assessment, and competitive landscape analysis. They will also have experience conducting brand-lift studies and leading teams to review and improve proposals.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Innovation Lab?
• How does the Brand Innovation Lab collaborate with other teams within Amazon's advertising division?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Amazon support the professional development and growth of its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: The ideal candidate will be curious and proactive, asking thoughtful questions about the role, the team, and the company. They will be interested in understanding the dynamics of the Brand Innovation Lab and how it collaborates with other teams within Amazon's advertising division.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs website
• Tailor your resume and cover letter to highlight your relevant skills and experience, with a focus on data analysis and interpretation, strategic thinking, and creative insights and solutions
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work effectively with various teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.