Sr. Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Qualys

🔹 Location: Foster City, California

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (SF Bay, Raleigh, or District of Columbia area)

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and optimizing demand generation campaigns
• Collaborating with cross-functional teams to ensure accurate campaign implementation and messaging
• Analyzing campaign performance and providing insights to stakeholders
• Managing campaign setup, delivery, and maintenance processes
• Troubleshooting campaign issues and ensuring platform implementation accuracy

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data-driven decision making and cross-functional collaboration.

📋 Key Responsibilities

✅ Plan, execute, manage, and optimize managed service and self-service campaigns

✅ Understand upper funnel and lower funnel campaign tactics

✅ Define metrics and measure success of campaigns using internal analytics

✅ Maintain and organize campaign-specific materials in team's shared document repository

✅ Align with sales teams and GTM priorities

✅ Lead daily campaign maintenance and internal questions

✅ Develop, grow, and maintain relationships with internal teams

✅ Partner with Product and Product Marketing teams to ensure accurate campaign messaging

✅ Oversee the campaign setup and execution process

✅ Manage the delivery of creative assets, insertion orders, and campaign documentation

✅ Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation

✅ Project management of deadlines and deliverables among internal and external stakeholders

✅ Provide regular insights detailing performance, campaign optimizations, and new opportunities

✅ Work with media partners to ensure accurate platform implementation and messaging

✅ Troubleshoot issues on all pre-production and live campaigns

✅ Provide detailed campaign wrap up reports

✅ Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Four-year college degree

Experience: 4+ years of experience in marketing, paid media management, demand generation, campaign management/optimization, or digital media operations

Required Skills:

• Integrated Marketing
• Analytical Skills
• Communication Skills
• Paid Media Platforms
• Campaign Optimization
• Project Management
• Microsoft Office

Preferred Skills:

• Marketo
• Salesforce

ASSUMPTION: Candidates with experience in marketing automation tools and CRM systems will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $145,000 - $165,000 (SF Bay CA region)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time (40 hours/week)

ASSUMPTION: Benefits information is based on industry standards for similar roles and company size. Actual benefits may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Computer and Network Security

Company Size: 1,001-5,000 employees

Founded: 1999

Company Description:

• Qualys is a leading provider of disruptive cloud-based security, compliance, and IT solutions
• Offers a unified platform for vulnerability detection, compliance, and protection
• Serves over 10,000 customers worldwide, including a majority of the Forbes Global 100 and Fortune 100

Company Specialties:

• Security SaaS
• Continuous Security
• Network Security
• IT Asset Visibility
• Container Security
• Cloud Security
• Web Application Security
• Policy Compliance
• PCI Compliance
• File Integrity Monitoring
• Certificate Security
• CyberSecurity Asset Management
• VMDR
• Vulnerability Management
• Patch Management
• Endpoint Detection and Response (EDR)

Company Website: qualys.com

ASSUMPTION: Qualys is a well-established company in the cybersecurity industry, with a strong focus on cloud-based solutions and a global customer base.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports to the Senior Marketing Manager

Work Arrangement: On-site (SF Bay, Raleigh, or District of Columbia area)

Growth Opportunities:

• Potential career progression to Marketing Manager or Director roles
• Opportunities to work on diverse campaigns and gain exposure to different aspects of marketing
• Chance to collaborate with cross-functional teams and develop leadership skills

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Corporate headquarters

Office Location(s): Foster City, California

Geographic Context:

• Foster City is a suburban city in San Mateo County, California
• Close proximity to San Francisco and Silicon Valley
• Offers a mix of urban and suburban living with access to outdoor activities and cultural attractions

Work Schedule: Full-time (40 hours/week), with potential for overtime during campaign launches or critical projects

ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on collaboration and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• On-site interview with the marketing team
• Final interview with the senior marketing manager or director

Key Assessment Areas:

• Campaign management and optimization skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Understanding of paid media platforms and marketing automation tools

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your understanding of demand generation campaigns and paid media platforms
• Showcase your analytical skills and ability to optimize campaigns based on data

ATS Keywords: Integrated Marketing, Paid Media, Demand Generation, Campaign Management, Marketing Automation, A/B Testing, ROI, Marketing Analytics

ASSUMPTION: The application process is competitive, and candidates with relevant experience and strong analytical skills will have an advantage.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Microsoft Office Suite
• Google Analytics
• Adobe Creative Suite
• Paid media platforms (e.g., Google Ads, LinkedIn Ads, Facebook Ads)

ASSUMPTION: Familiarity with marketing automation tools, CRM systems, and paid media platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Data-driven and results-oriented
• Collaborative and team-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?

ASSUMPTION: Qualys values employees who are passionate about their work, committed to customer success, and able to thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, with varying priorities and deadlines
• Working with diverse teams and stakeholders, each with their own priorities and expectations
• Keeping up with the latest trends and best practices in demand generation and paid media
• Balancing strategic thinking with tactical execution

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to manage multiple priorities effectively.

📈 Similar Roles Comparison

• Compared to other Campaign Manager roles, this position places a greater emphasis on strategic insights and campaign optimization
• In the cybersecurity industry, demand generation campaigns often focus on thought leadership and account-based marketing strategies
• Career progression may involve moving into a Marketing Manager or Director role within the company or transitioning into a similar role at another cybersecurity organization

ASSUMPTION: This role offers unique opportunities and challenges specific to the cybersecurity industry and Qualys' position within it.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive brand awareness and generate leads for a new product launch
• Optimizing a paid media campaign to improve ROI and reduce cost per acquisition
• Collaborating with the product marketing team to create targeted content for a specific vertical or customer segment

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Senior Campaign Manager at Qualys.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Qualys support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Qualys approach diversity, equity, and inclusion in its hiring and workplace practices?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your campaign management and optimization work, including data-driven results
• Research Qualys' products, services, and competitors to demonstrate your understanding of the industry
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.