Sr Campaign Manager

📌 Core Information

🔹 Job Title: Sr Campaign Manager

🔹 Company: Qualys

🔹 Location: Pune, Mahārāshtra, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, managing, and optimizing demand generation campaigns
• Collaborating with cross-functional teams to ensure accurate campaign implementation and messaging
• Analyzing campaign performance and providing insights to stakeholders
• Managing campaign setup, delivery, and project timelines
• Troubleshooting campaign issues and providing regular updates

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a focus on driving pipeline growth and customer engagement.

📋 Key Responsibilities

✅ Plan, execute, manage, and optimize managed service and self-service campaigns

✅ Understand upper funnel and lower funnel campaign tactics

✅ Define metrics and measure success of campaigns using internal analytics

✅ Demonstrate diligence, attention to detail, and adherence to best practices throughout the full digital campaign life-cycle

✅ Maintain and organize campaign-specific materials in team's shared document repository

✅ Closely align with sales teams and GTM priorities

✅ Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns

✅ Develop, grow, and maintain relationships with internal teams

✅ Partner with Product and Product Marketing teams to ensure accurate campaign messaging

✅ Oversee the campaign setup and execution process to ensure accurate campaign implementation, pacing, and performance

✅ Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch

✅ Partner with Marketing Operations and Analytics team on campaign measurement reporting and insights generation

✅ Project management of deadlines and deliverables among internal and external stakeholders

✅ Provide regular insights detailing performance, campaign optimizations, and new opportunities

✅ Work with media partners to ensure accurate platform implementation and messaging

✅ Troubleshoot issues on all pre-production and live campaigns

✅ Provide detailed campaign wrap up reports

✅ Provide monthly auditing reports to partners and actualize bill/pay systems when applicable

ASSUMPTION: This role requires a strong understanding of integrated marketing, paid media platforms, and active campaign optimization. The ideal candidate will have a proven track record in demand generation and campaign management.

🎯 Required Qualifications

Education: Four-year college degree

Experience: Total experience of 10+ years, with a minimum of 4 years in marketing, paid media management, demand generation, campaign management, or digital media operations

Required Skills:

• Integrated Marketing
• Analytical Skills
• Communication Skills
• Paid Media Management
• Campaign Management
• Digital Media Operations
• Project Management
• Attention to Detail
• Relationship Management
• Marketing Operations
• Sales Alignment
• Campaign Optimization
• Creative Asset Management
• Reporting
• Troubleshooting

Preferred Skills:

• Marketo
• Salesforce

ASSUMPTION: Proficiency in Microsoft Office solutions and strong analytical thinking and mathematical skills are essential for this role. Excellent communication and writing skills, as well as strong project management skills, are also required.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a senior marketing role in Pune)

Benefits:

• Health, Dental, and Vision Insurance
• Retirement Savings Plan
• Employee Stock Purchase Plan
• Paid Time Off
• Flexible Work Arrangements
• Tuition Assistance

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in Pune. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Qualys is a leading provider of disruptive cloud-based security, compliance, and IT solutions. They specialize in helping organizations streamline and automate their security and compliance solutions onto a single platform.

Company Size: Qualys has 1,001-5,000 employees globally, with offices in multiple countries. This size allows for ample opportunities for growth and collaboration.

Founded: Qualys was founded in 1999 and is headquartered in Foster City, California, USA.

Company Description:

• Qualys helps organizations streamline and automate their security and compliance solutions onto a single platform for greater agility, better business outcomes, and substantial cost savings.
• The Qualys Cloud Platform leverages a single agent to continuously deliver critical security intelligence while enabling enterprises to automate the full spectrum of vulnerability detection, compliance, and protection for IT systems, workloads, and web applications across on-premises, endpoints, servers, public and private clouds, containers, and mobile devices.
• Qualys has strategic partnerships and seamlessly integrates its vulnerability management capabilities into security offerings from cloud service providers, including Amazon Web Services, the Google Cloud Platform, and Microsoft Azure, along with a number of leading managed service providers and global consulting organizations.

Company Specialties:

• Security SaaS
• Continuous Security
• Network Security
• IT Asset Visibility
• Container Security
• Cloud Security
• Web Application Security
• Policy Compliance
• PCI Compliance
• File Integrity Monitoring
• Certificate Security
• CyberSecurity Asset Management
• VMDR
• Vulnerability Management
• Patch Management
• Endpoint Detection and Response (EDR)

Company Website: https://www.qualys.com

ASSUMPTION: Working at Qualys offers the opportunity to be part of a global leader in the cybersecurity industry, with a strong focus on innovation and collaboration.

📊 Role Analysis

Career Level: Senior-level role with significant responsibility and autonomy

Reporting Structure: This role reports directly to the Senior Director of Demand Generation

Work Arrangement: On-site position with the possibility of hybrid or remote work in the future, depending on business needs and individual performance

Growth Opportunities:

• Potential to advance to a director or management role within the marketing department
• Opportunities to work on diverse campaigns and gain exposure to various aspects of demand generation
• Chance to collaborate with cross-functional teams and expand professional network

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art facilities

Office Location(s): Pune, Mahārāshtra, India

Geographic Context:

• Pune is the second-largest city in the state of Mahārāshtra, India, and is known for its educational institutions, IT industry, and historical sites
• The city offers a mix of traditional Indian culture and modern urban lifestyle
• Pune has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST) with flexibility for remote work in the future

ASSUMPTION: Working in Pune offers a unique blend of cultural richness, historical significance, and modern urban living, with a thriving IT industry and numerous opportunities for professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Qualys careers portal
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• In-depth interviews with the hiring manager and relevant team members
• Final round with senior leadership

Key Assessment Areas:

• Campaign management skills and experience
• Analytical and problem-solving abilities
• Communication and presentation skills
• Cultural fit and alignment with Qualys' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your campaign management work, if applicable
• Research Qualys' company culture and be ready to discuss how your values align with theirs
• Follow up with the HR team after your interview to express your interest in the role

ATS Keywords: Integrated Marketing, Paid Media Management, Demand Generation, Campaign Management, Digital Media Operations, Project Management, Attention to Detail, Relationship Management, Marketing Operations, Sales Alignment, Campaign Optimization, Creative Asset Management, Reporting, Troubleshooting, Marketo, Salesforce

ASSUMPTION: The interview process at Qualys is designed to assess your skills, experience, and cultural fit for the role. Being prepared and proactive throughout the process will increase your chances of success.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Microsoft Office Suite
• Campaign management platforms (e.g., Google Ads, LinkedIn Ads, etc.)
• Analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)

ASSUMPTION: Proficiency in the listed tools and technologies is essential for success in this role. Familiarity with additional marketing and campaign management tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient
• Results-focused and accountable

Self-Assessment Questions:

• How do you align with Qualys' customer-centric approach to campaign management?
• Describe a time when you had to adapt to a significant change in a campaign's direction or scope. How did you handle it, and what was the outcome?
• How do you prioritize and manage multiple campaigns and projects simultaneously, ensuring that each receives the attention it deserves?

ASSUMPTION: Qualys values a strong cultural fit with their employees, and candidates who can demonstrate a clear understanding and alignment with their values and work style will have a competitive advantage.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, each with its own unique requirements and priorities
• Keeping up with the latest trends and best practices in demand generation and campaign management
• Balancing strategic thinking with tactical execution in a fast-paced environment
• Collaborating effectively with cross-functional teams, each with its own priorities and work styles

ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to communication and collaboration, and a willingness to adapt and learn in a dynamic environment.

📈 Similar Roles Comparison

• Compared to other demand generation roles, this position places a greater emphasis on campaign optimization and strategic insights
• In the cybersecurity industry, campaign managers must have a strong understanding of the unique challenges and opportunities presented by the market
• Career progression in demand generation typically follows a path from campaign coordinator to campaign manager to director of demand generation

ASSUMPTION: Understanding the unique aspects of this role and the industry it operates in will help candidates tailor their application and interview approach to better showcase their fit for the position.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive brand awareness and generate leads for a new product launch
• Optimizing an existing campaign's performance by analyzing data, identifying trends, and implementing strategic changes
• Managing a team of campaign coordinators to ensure the successful execution of multiple campaigns simultaneously

ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to tactical management and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the demand generation department?
• How does the company support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its demand generation campaigns, and what are the key performance indicators (KPIs) used?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company's culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your campaign management work, if applicable
• Follow up with the HR team after your interview to express your interest in the role
• If selected for the final round, be prepared to present a case study or project that demonstrates your campaign management skills and thought process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.