Sr. Campaign Manager

📌 Core Information

🔹 Job Title: Senior Campaign Manager

🔹 Company: Recast Software

🔹 Location: Remote, USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving integrated marketing campaigns for Application Workspace product line
• Collaborating with cross-functional teams for campaign execution
• Measuring and optimizing campaign performance
• Supporting sales enablement and alignment on campaign goals

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a cross-functional environment.

📋 Key Responsibilities

✅ Own and execute multi-channel campaigns for the Application Workspace product line—from initial planning to final reporting.

✅ Lead campaign strategy and oversee execution across email, webinars, digital advertising, ABM, and field events.

✅ Collaborate with the Growth Marketing team to drive pipeline through targeted programs and nurture journeys.

✅ Partner with the Web & Brand team to ensure campaign landing pages, ads, and visuals reflect our brand and product value.

✅ Coordinate with Product Marketing and Content teams to ensure campaigns are fueled by relevant messaging and assets.

✅ Support sales enablement by ensuring alignment on campaign goals, timing, and lead handoff.

✅ Measure and optimize campaign performance using data and insights to drive continuous improvement.

✅ Manage timelines, deliverables, and stakeholders across multiple projects simultaneously.

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple campaigns and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 6+ years of experience in B2B marketing, with a focus on campaign or pipeline generation

Required Skills:

• Proven success planning and executing full-funnel marketing campaigns
• Strong understanding of email marketing, webinars, digital channels, and account-based marketing (ABM)
• Experience with campaign planning tools, marketing automation platforms, and CRM systems (e.g., Marketo, Salesforce, etc.)
• Highly organized with excellent project management skills and attention to detail
• Creative thinker with a collaborative mindset and a bias for action
• Experience with a B2B SaaS company

Preferred Skills:

• Experience in IT, cybersecurity, or enterprise software
• Experience with Marketo
• Experience with SalesForce
• Experience with paid and digital campaigns
• Experience with field marketing
• Experience with partner sales and related marketing

ASSUMPTION: While not explicitly stated, experience with specific marketing tools and channels is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $115,000 - $135,000 per year (based on provided information)

Benefits:

• Medical, dental, and vision
• FSA or HSA with company contributions
• Employer paid STD, LTD, AD&D and life insurance
• 401k with 4% employer match
• Work-life balance, flexible time off, and remote work options
• Parental leave

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for a senior marketing role in the USA.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on IT management and security

Company Size: 51-200 employees, which means a mid-sized company structure with opportunities for growth and impact

Founded: 2015, with a history of growth and evolution in the IT management and security space

Company Description:

• Empowers organizations to better manage and support users and devices
• Simplifies the work of IT teams by seamlessly integrating with existing infrastructure
• Focuses on quick remediation of issues, ensuring compliance, enhancing security, and maintaining clear visibility across all devices

Company Specialties:

• Information Technology
• Systems Management
• Configuration Manager
• Microsoft Endpoint Manager
• Microsoft Intune
• Privilege Access Management
• Application Management
• Application Patching
• Right Click Tools
• Endpoint Insights
• Application Manager
• Privilege Manager
• and Third Party Patching

Company Website: http://www.recastsoftware.com

ASSUMPTION: Recast Software is a growing company with a focus on empowering IT teams and providing comprehensive solutions for managing and securing devices.

📊 Role Analysis

Career Level: Senior, with opportunities for growth and leadership within the marketing team

Reporting Structure: Reports directly to the Director of Marketing, with collaboration across various teams, including Growth Marketing, Web & Brand, Revenue Operations, Product Marketing, and Content

Work Arrangement: Remote OK, with flexible hours and the opportunity to work from home

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand into other marketing roles or take on additional responsibilities as the company grows
• Chance to work on high-impact campaigns and drive measurable results

ASSUMPTION: This role offers a high degree of autonomy and the opportunity to make a significant impact on the company's marketing efforts.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required

Office Location(s): Not applicable, as this is a remote position

Geographic Context:

• Recast Software is headquartered in St. Louis Park, MN, but this role can be performed remotely from anywhere in the USA
• The company has a mid-sized employee base, providing opportunities for collaboration and growth
• The remote work arrangement allows for a flexible work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote work arrangement allows for a better work-life balance and the opportunity to work from anywhere in the USA.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Campaign strategy and execution
• Project management skills
• Collaboration and communication
• Data-driven decision-making
• Alignment with company values and culture

Application Tips:

• Highlight relevant campaign experience and achievements in your resume
• Prepare examples of successful campaign strategies and executions
• Demonstrate your understanding of the company's products and target audience
• Showcase your ability to work effectively in a remote, cross-functional team environment

ATS Keywords: B2B marketing, campaign generation, email marketing, webinars, digital channels, account-based marketing, project management, creative thinking, collaboration, SaaS experience, marketing automation, CRM systems, data analysis, segmentation, sales enablement, performance measurement

ASSUMPTION: The interview process will focus on assessing the candidate's campaign strategy, execution, and project management skills, as well as their cultural fit within the company.

🛠️ Tools & Technologies

• Marketo
• SalesForce
• Campaign planning tools
• Marketing automation platforms
• CRM systems

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should highlight any relevant experience with these platforms in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Take initiative
• Get curious
• Work together
• Embrace change
• Choose empathy

Work Style:

• Self-motivated and proactive
• Collaborative and open to feedback
• Adaptable and resilient in the face of change
• Data-driven and analytical
• Empathetic and focused on customer needs

Self-Assessment Questions:

• Do you proactively drive outcomes with self-motivation and determination?
• Are you curious and open to learning from mistakes?
• Do you appreciate the power of diverse perspectives and open communication?
• Are you comfortable navigating uncertainty and embracing change?
• Do you prioritize a culture of belonging and success as a shared journey?

ASSUMPTION: Recast Software values a culture of ownership, curiosity, teamwork, adaptability, and empathy, and candidates should demonstrate these qualities in their application and interview process.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working remotely may present unique challenges in terms of communication and collaboration
• Balancing the need for strategic thinking with the day-to-day execution of campaigns may require strong prioritization skills
• Keeping up with industry trends and best practices in marketing may require continuous learning and adaptation

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• This role differs from other marketing roles in its focus on campaign generation and execution, rather than brand management or content creation
• Recast Software's focus on IT management and security sets it apart from other B2B software companies
• This role offers the opportunity to work on high-impact campaigns and drive measurable results, rather than focusing on brand awareness or thought leadership

ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions in the industry.

📝 Sample Projects

• Developing and executing a multi-channel campaign to launch a new product feature
• Collaborating with cross-functional teams to create targeted content and assets for a specific customer segment
• Analyzing campaign performance data to optimize future campaigns and improve ROI

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign planning process and how it aligns with the company's overall marketing strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure campaign success?
• What are the most significant challenges facing the marketing team in the coming year, and how can this role help address them?
• How does Recast Software support the professional growth and development of its marketing team members?
• What is the company's approach to work-life balance and remote work, and how does this role fit into that framework?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, as well as their strategic thinking and ability to contribute to the team's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant campaign experience and achievements
• Prepare examples of successful campaign strategies and executions to discuss during the interview process
• Demonstrate your understanding of the company's products and target audience in your application materials
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.