Sr. Campaign Specialist

📌 Core Information

🔹 Job Title: Senior Campaign Specialist

🔹 Company: SOUM

🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia

🔹 Job Type: Full-Time

🔹 Category: Internet Marketplace Platforms

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing digital campaigns across multiple channels
• Focusing on social media, SEO, email marketing, and lead generation
• Analyzing campaign performance and creating data-driven strategies
• Collaborating with CRM teams to improve lead prioritization and campaign performance
• Ensuring compliance with communication regulations and industry standards

ASSUMPTION: This role requires a strong background in digital marketing and campaign management, with a focus on data analysis and strategic planning.

📋 Key Responsibilities

✅ Develop and execute social media and digital campaigns across platforms to drive engagement, growth, and conversions

✅ Manage scheduling, publishing, and engagement using social media management tools

✅ Analyze campaign performance using platform analytics and translate data into actionable insights

✅ Create and implement nationwide advertising strategies to support brand visibility and conversion goals

✅ Develop and maintain SEO strategies, including writing and optimizing blog content to increase organic traffic

✅ Collaborate with CRM teams to improve lead prioritization, campaign performance tracking, and ROI analysis

✅ Launch and monitor digital email marketing campaigns in alignment with online privacy and CAN-SPAM regulations

✅ Plan and execute direct marketing campaigns, managing everything from concept to results analysis

✅ Initiate KPI monitoring frameworks, set baseline performance goals, and define milestones for improvement

✅ Continuously optimize lead generation and marketing communication methods for compliance and impact

ASSUMPTION: This role requires a proactive and detail-oriented individual with strong project management and cross-functional collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-4 years of proven experience in campaign management, digital marketing, or social media strategy

Required Skills:

• Proven experience in campaign strategy and execution, ideally within a digital-first or consumer brand environment
• Strong understanding of major social media platforms and digital marketing best practices
• Proficient in interpreting analytics data and using insights to inform decisions
• Experience with digital marketing and CRM tools such as Hootsuite, HubSpot, Mailchimp, or similar
• Excellent written and verbal communication skills
• Creative, proactive, and detail-oriented with a strong sense of ownership
• Strong project management and cross-functional collaboration skills

Preferred Skills:

• Fluency in Arabic and English is a must

ASSUMPTION: Candidates should have a strong background in digital marketing and campaign management, with a focus on data analysis and strategic planning.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Campaign Specialist role in Riyadh, the estimated salary range is SAR 15,000 - 25,000 per month. This range takes into account the candidate's experience level, the company's size, and the cost of living in Riyadh.

Benefits:

• Health insurance
• Retirement plan
• Performance-based bonuses
• Professional development opportunities

Working Hours: Full-time position with standard working hours, typically 8:00 AM to 5:00 PM, Sunday to Thursday. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills.

📌 Applicant Insights

🔍 Company Context

Industry: Internet Marketplace Platforms. SOUM is a leading online marketplace platform in the MENA region, focusing on buying and selling second-hand electronics, used cars, and collectibles.

Company Size: 51-200 employees. As a mid-sized company, SOUM offers a dynamic and collaborative work environment with opportunities for growth and innovation.

Founded: 2021. SOUM was founded in 2021 and has since grown to become one of the most downloaded e-commerce apps in KSA, with over 5 million app downloads.

Company Description:

• SOUM is on a mission to build a marketplace that enables users to buy and sell anything online with convenience, trust, and ease, starting in the MENA market.
• The company began with second-hand electronics in KSA and is now expanding to used cars and collectibles.
• SOUM offers a secure and reliable marketplace experience, with every transaction guaranteed through its proprietary fulfillment and payment systems.

Company Specialties:

• Second-hand electronics marketplace
• Used cars marketplace
• Collectibles marketplace
• Proprietary fulfillment and payment systems

Company Website: https://soum.sa/en

ASSUMPTION: SOUM is a fast-growing company with a strong focus on innovation and customer satisfaction. The company values creativity, proactivity, and a strong sense of ownership in its employees.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-4 years of experience in campaign management or digital marketing, looking to grow their career in a dynamic and innovative environment.

Reporting Structure: The Senior Campaign Specialist will report directly to the Marketing Manager and collaborate with various teams, including CRM, SEO, and Content.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate effectively with the marketing team and other departments.

Growth Opportunities:

• Advancement to a managerial or leadership role within the marketing department
• Expansion of responsibilities to include additional marketing channels or campaigns
• Opportunities to work on high-impact projects and initiatives

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on developing their skills and advancing their career within the marketing department.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space designed to foster creativity and innovation.

Office Location(s): Riyadh, Ar Riyāḑ, Saudi Arabia

Geographic Context:

• Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7 million people.
• The city is known for its modern infrastructure, vibrant culture, and diverse economy.
• Riyadh offers a mix of traditional and contemporary attractions, including historical sites, museums, and entertainment venues.

Work Schedule: Standard working hours, typically 8:00 AM to 5:00 PM, Sunday to Thursday. Flexible working hours may be available based on team needs and performance.

ASSUMPTION: The work environment at SOUM is dynamic and collaborative, with a strong focus on innovation and customer satisfaction. The company offers a modern office space designed to foster creativity and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical assessment or case study presentation
• In-person or video interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in campaign management and digital marketing
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and problem-solving skills
• Research the company and industry to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Digital Campaigns, Social Media, SEO, Email Marketing, Lead Generation, Analytics, Project Management, Collaboration, Communication, Creativity, Proactivity, Detail-Oriented, CRM Tools, Content Optimization, KPI Monitoring, Compliance

ASSUMPTION: The application process at SOUM is designed to assess the candidate's skills, experience, and cultural fit for the role. The company values creativity, proactivity, and a strong sense of ownership in its employees.

🛠️ Tools & Technologies

• Hootsuite
• HubSpot
• Mailchimp
• Google Analytics
• SEMrush
• Canva
• Microsoft Office Suite

ASSUMPTION: The tools and technologies listed are commonly used in digital marketing and campaign management. Candidates should be proficient in using these tools and technologies, or willing to learn and adapt quickly.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Creative and innovative

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you comfortable working collaboratively and cross-functionally with various teams?
• Do you have a strong sense of ownership and accountability for your work?
• Are you creative and innovative, with a passion for problem-solving?

ASSUMPTION: SOUM values candidates who are a strong cultural fit for the company, with a focus on innovation, customer-centricity, collaboration, integrity, and accountability.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously
• Keeping up with the fast-paced and dynamic nature of the digital marketing industry
• Collaborating effectively with various teams and departments
• Adapting to changes in the market and industry trends

ASSUMPTION: The Senior Campaign Specialist role at SOUM presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple campaigns and projects simultaneously, adapt to changes in the market and industry trends, and collaborate effectively with various teams and departments.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on digital campaigns and data-driven strategies
• This role requires a strong background in digital marketing and campaign management, with a focus on data analysis and strategic planning
• Compared to other marketing roles, this position offers significant growth opportunities for the right candidate, with a focus on developing their skills and advancing their career within the marketing department

ASSUMPTION: The Senior Campaign Specialist role at SOUM is unique in its focus on digital campaigns and data-driven strategies. Candidates should be prepared to leverage their skills and experiences in digital marketing and campaign management to drive results and contribute to the company's success.

📝 Sample Projects

• Developing and executing a social media campaign to increase brand awareness and engagement
• Analyzing campaign performance data to optimize strategies and improve results
• Collaborating with the CRM team to improve lead prioritization and campaign performance tracking
• Creating and implementing a nationwide advertising strategy to support brand visibility and conversion goals

ASSUMPTION: The Senior Campaign Specialist role at SOUM involves a wide range of projects and initiatives, from developing and executing digital campaigns to analyzing performance data and collaborating with various teams. Candidates should be prepared to take on a variety of challenges and contribute to the company's success.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and departmental structure?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for growth and development within the marketing department?
• How does SOUM support work-life balance for its employees?

ASSUMPTION: The interview process at SOUM is designed to assess the candidate's skills, experience, and cultural fit for the role. Candidates should prepare thoughtful and insightful questions to demonstrate their interest and engagement with the company and the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare a portfolio or examples of your work, if applicable, to showcase your creativity and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.