📌 Core Information
🔹 Job Title: Sr. Campaign Strategist
🔹 Company: Esri
🔹 Location: Redlands, California, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing strategies and managing multiple campaigns across various verticals
- Analyzing data to inform strategies and enhance customer engagement
- Collaborating with stakeholders and driving value realization
- Overseeing project phases, resource planning, budgeting, and risk management
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple priorities and deadlines effectively.
📋 Key Responsibilities
✅ Communicate and collaborate with C-level executives, senior stakeholders, and key partners to align on objectives, market opportunities, and audience strategies
✅ Manage strategic marketing campaigns across various verticals and global markets, leading project phases, resource planning, budgeting, and risk management
✅ Define and lead marketing strategy, driving enterprise-wide marketing strategies and integrating innovative approaches and new technologies
✅ Analyze and apply data to inform campaign strategies, measure performance, and drive continuous improvement
✅ Create and optimize digital content, leading the development and execution of mission-critical digital campaigns and implementing cutting-edge analytics to evaluate effectiveness
✅ Drive marketing innovation and execution, leading the planning and execution of marketing strategies for products and services
✅ Enhance customer knowledge and data strategy, playing a pivotal role in designing, capturing, and organizing customer databases and improving customer segmentation and market intelligence
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business, or a related field
Experience: 8+ years of experience in enterprise-level marketing leadership roles
Required Skills:
- Proven expertise in developing and executing integrated and digital marketing campaigns
- Demonstrated success in managing multiple large-scale initiatives simultaneously
- Strong executive presence with the ability to engage with stakeholders at the highest levels
- Advanced problem-solving, strategic planning, and leadership skills
- Ability to travel as needed
Preferred Skills:
- Master’s degree in marketing, business, or a related field
- Experience with Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Thorough knowledge of GIS/Esri products
- Recognized expertise in social media strategy, digital content innovation, and marketing automation
- Strong proficiency in enterprise data modeling and analysis methodologies
ASSUMPTION: While a Master's degree is preferred, a Bachelor's degree with relevant experience is considered acceptable for this role.
💰 Compensation & Benefits
Salary Range: $104,000 - $166,400 USD (Estimated based on industry standards for a Sr. Campaign Strategist role with 8+ years of experience in the software development industry)
Benefits:
- Medical, dental, vision, basic and supplemental life insurance for employees (and their families)
- 401(k) and profit-sharing programs
- Minimum accrual of 80 hours of vacation leave
- Twelve paid holidays throughout the calendar year
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on Geographic Information System (GIS) software, location intelligence, and mapping
Company Size: Esri is a mid-sized company with 5,001-10,000 employees, providing a structured yet collaborative work environment
Founded: 1969, with a rich history in geographic science and geospatial analytics
Company Description:
- Esri is the global market leader in GIS software, location intelligence, and mapping
- They take a geographic approach to problem-solving, brought to life by modern GIS technology
- Esri supports customers with geographic science and geospatial analytics, what they call "The Science of Where"
Company Specialties:
- GIS
- Geographic information systems
- Software development
- Geospatial analysis
- Geography
- Web mapping
- Place
- Location analytics
- Demographics
- 3D
- Site selection
- Government
- IoT
- Training
- Location intelligence
- Smart cities
- Geodesign
- And Mapping
Company Website: https://www.esri.com
ASSUMPTION: Esri's focus on GIS and geospatial analytics makes it an ideal fit for candidates interested in location-based technologies and data-driven decision making.
📊 Role Analysis
Career Level: Senior-level role, requiring extensive experience and expertise in marketing leadership
Reporting Structure: This role reports directly to the Vice President of Marketing and may oversee a team of marketing professionals
Work Arrangement: On-site, with the possibility of travel as needed
Growth Opportunities:
- Potential to advance to a Vice President or Director-level role within the marketing department
- Opportunities to work on diverse campaigns and projects, expanding skillset and industry knowledge
- Chance to mentor and develop junior marketing team members
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain valuable experience in campaign strategy and leadership.
🌍 Location & Work Environment
Office Type: Esri's headquarters is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 380 New York St., Redlands, CA 92373, US
Geographic Context:
- Redlands, California, is located in the Inland Empire, approximately 60 miles east of Los Angeles
- The area offers a mix of urban and suburban living, with a variety of cultural attractions and outdoor recreation opportunities
- Esri's headquarters is situated in a business park, with nearby amenities and easy access to major highways
Work Schedule: Full-time, with a standard workweek of Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for occasional overtime or weekend work as needed
ASSUMPTION: While the work environment is primarily on-site, Esri may offer flexible work arrangements for the right candidate, depending on the role and business needs.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with marketing team members and hiring managers
- Final interview with the Vice President of Marketing or another senior leader
- Background check and reference checks for the final candidate
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Campaign management and execution experience
- Data analysis and interpretation abilities
- Collaboration and communication skills
- Leadership and team management capabilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of GIS and Esri products in your application materials
- Prepare examples of your campaign strategy and execution experience, as well as your data analysis and interpretation skills
ATS Keywords: Campaign Strategy, Marketing Leadership, Digital Marketing, Data Analysis, GIS, Esri Products, Stakeholder Engagement, Budget Management, Risk Management, Customer Segmentation, Market Intelligence
ASSUMPTION: Esri's application process is designed to assess candidates' strategic thinking, campaign management experience, and data analysis skills, as well as their cultural fit with the company's values and work environment.
🛠️ Tools & Technologies
- Adobe Analytics, Adobe Audience, Adobe Target, Power BI, Pardot, and/or Salesforce
- Esri GIS software and related tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: While familiarity with Esri GIS software and related tools is preferred, candidates with experience in other GIS or mapping software may also be considered.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Balance
- Respect
- Excellence
Work Style:
- Data-driven and strategic
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment that requires strategic thinking and data-driven decision making?
- Are you comfortable working with diverse stakeholders and managing multiple priorities and deadlines?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Esri values candidates who are innovative, collaborative, and results-focused, with a strong commitment to continuous learning and professional development.
⚠️ Potential Challenges
- Managing multiple large-scale initiatives simultaneously may require long hours and occasional weekend work
- Working with diverse stakeholders and managing their expectations may present unique challenges
- Keeping up with the latest trends and best practices in digital marketing and data analysis may require ongoing learning and development
- Esri's on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development for the right candidate.
📈 Similar Roles Comparison
- This role differs from other marketing leadership positions in its focus on GIS and location-based technologies
- Esri's size and industry-specific focus provide unique opportunities for career growth and development
- Compared to other marketing roles, this position requires a higher level of strategic thinking and data analysis skills
ASSUMPTION: Candidates should consider their interest in GIS and location-based technologies, as well as their strategic thinking and data analysis skills, when comparing this role to other marketing leadership positions.
📝 Sample Projects
- Developing and executing a comprehensive marketing campaign for a new GIS product launch, including digital content, social media strategy, and event planning
- Analyzing customer data to identify trends and opportunities, and developing targeted marketing strategies to capitalize on those insights
- Managing a team of marketing professionals to execute a global marketing campaign, overseeing project phases, resource planning, budgeting, and risk management
ASSUMPTION: These sample projects illustrate the strategic thinking, data analysis, and team management skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Esri support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does Esri measure the success of its marketing campaigns and strategies?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to help candidates better understand the work environment, team dynamics, and expectations for this role at Esri.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your familiarity with GIS and Esri products
- Prepare examples of your campaign strategy and execution experience, as well as your data analysis and interpretation skills, to discuss during the interview process
- Follow up with Esri's hiring team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
