📌 Core Information
🔹 Job Title: Sr Category Brand Strategist, JP Prime & Marketing
🔹 Company: Amazon
🔹 Location: Singapore
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-04-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing brand strategies for high-priority product categories in Japan
- Collaborating with category teams to influence GTM strategies and drive long-term success
- Acting as a trusted marketing partner, ensuring alignment with XCM processes, timelines, and financial cycles
- Building strong relationships with stakeholders across product, finance, and creative teams
ASSUMPTION: This role requires a high level of strategic thinking, excellent communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Serve as the primary marketing lead for designated \"big bet\" categories in the JP Amazon Business
✅ Develop comprehensive 3-year brand strategies in collaboration with category teams, aligning with corporate goals and mass advertising priorities
✅ Own the marketing strategy for these categories within the central marketing team, ensuring alignment with both internal and external stakeholders
✅ Act as a consultant for category teams, integrating marketing expertise into their GTM strategies
✅ Drive the end-to-end brand strategy and campaign execution in alignment with category priorities
✅ Advocate for and secure resources necessary to meet growth objectives
✅ Present strategic recommendations and campaign results to senior leadership
✅ Establish feedback loops to refine processes and improve collaboration between marketing and category teams
✅ Stay ahead of industry trends and competitor strategies to inform brand plans
ASSUMPTION: The role involves a mix of strategic planning, stakeholder management, and campaign execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in marketing, with a focus on brand strategy and category management
Required Skills:
- Strategic Leadership
- Communication Skills
- Problem-Solving
- Marketing Strategy
- Collaboration
- GTM Strategies
- Campaign Execution
- Stakeholder Management
- Continuous Improvement
- Industry Trends
- Creative Development
- Financial Cycles
- Training
- Resource Advocacy
- Feedback Loops
- Consultation
Preferred Skills:
- Fluency in Japanese
- Experience working in the Japanese market
ASSUMPTION: Given the role's focus on the Japanese market, candidates with experience working in Japan or fluency in Japanese would be highly desirable.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Singapore, the estimated salary range is SGD 150,000 - 200,000 per annum.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and sick leave
- Maternity and paternity leave
- Employee discounts on Amazon products
Working Hours: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Retail
Company Size: 10,001+ employees
Founded: 1994
Company Description:
- Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce platform
- Cloud computing services (AWS)
- Digital content and streaming (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior
Reporting Structure: This role reports directly to the Head of Category Marketing, JP
Work Arrangement: On-site, with flexible working hours and remote work options available
Growth Opportunities:
- Potential progression to a leadership role within the category marketing team
- Opportunities to work on high-impact, strategic projects that drive business growth
- Access to professional development and training opportunities through Amazon's internal learning platforms
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the business and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Singapore
Geographic Context:
- Singapore is a global commerce hub with a thriving tech industry
- The office is located in a modern, centrally-located building with easy access to public transportation
- The city offers a multicultural environment with a high quality of life
Work Schedule: Full-time, 40 hours per week, with flexible working hours and remote work options available
ASSUMPTION: The office environment is dynamic and collaborative, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the category marketing team
- Final interview with the Head of Category Marketing, JP
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Collaboration and stakeholder management skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand strategy and campaign execution experience
- Research Amazon's business and the Japanese market to demonstrate your understanding of the role and the company
ATS Keywords: Category Marketing, Brand Strategy, GTM Strategy, Stakeholder Management, Campaign Execution, Japanese Market
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with the Amazon team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., Facebook, Instagram, Twitter)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The role requires proficiency in standard marketing tools and platforms, as well as the ability to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Invent and simplify
- Bias for action
- Frugality
- Ownership
- Insist on the highest standards
- Think big
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Results-focused and action-oriented
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your daily work?
- Describe a time when you had to influence a stakeholder to drive a strategic initiative forward. What was the outcome?
- How do you stay up-to-date with industry trends and competitor activities in the Japanese market?
ASSUMPTION: Amazon's culture is fast-paced, collaborative, and data-driven, with a strong focus on customer obsession and innovation.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced, dynamic environment with tight deadlines
- Navigating the complexities of the Japanese market
- Balancing strategic thinking with day-to-day campaign execution
ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to a Senior Category Manager or Senior Brand Manager position in other companies, but with a stronger focus on strategic planning and stakeholder management
- In the Japanese market, this role may require additional language skills and cultural sensitivity
- Career progression in this role could lead to a leadership position within the category marketing team or a broader marketing management role
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other companies, with a strong focus on strategic thinking and stakeholder management.
📝 Sample Projects
- Developing a comprehensive brand strategy for a high-priority product category in Japan, including market research, competitive analysis, and strategic recommendations
- Collaborating with cross-functional teams to execute a high-impact marketing campaign that drives category growth and market share
- Conducting regular stakeholder reviews to assess campaign performance, gather feedback, and optimize marketing strategies for continuous improvement
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and execution-focused nature of the role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader category marketing strategy for Japan?
- What are the key priorities for this role in the first 90 days?
- How does Amazon support the professional development and growth of its employees in this role?
- What are the key challenges facing the category marketing team in the Japanese market, and how can this role help address them?
- How does Amazon measure the success of its category marketing strategies, and how will my performance be evaluated in this role?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader category marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your brand strategy and campaign execution experience
- Research Amazon's business and the Japanese market to demonstrate your understanding of the role and the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
