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Sr Category Marketing Manager

Resideo
Full-time
On-site
Melville, New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Category Marketing Manager

πŸ”Ή Company: Resideo

πŸ”Ή Location: Melville, New York

πŸ”Ή Job Type: Full time, Hybrid

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 2, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing promotional strategies for TV and AV channels across the Americas
  • Overseeing the end-to-end lifecycle of promotional campaigns
  • Collaborating with cross-functional teams and regional subsidiaries
  • Analyzing campaign performance and driving data-driven optimizations

ASSUMPTION: This role requires a strategic thinker with strong operational skills, exceptional leadership, and the ability to work effectively with diverse teams.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive promotional strategies for TV and AV channels across the Americas, aligned with overall marketing objectives and sales goals.

βœ… Oversee the entire lifecycle of promotional campaigns, including conceptualization, budget management, cross-functional coordination, execution, and post-campaign analysis.

βœ… Leverage data and analytics to evaluate the performance of promotional activities, identify key insights, and implement continuous improvements to maximize ROI.

βœ… Provide strategic direction and oversight for the execution of promotional campaigns across various TV channels, ensuring impactful delivery and alignment with brand guidelines.

βœ… Develop and oversee the strategy for the weekly email marketing, ensuring compelling content, effective segmentation, and optimal engagement for cross-selling.

βœ… Collaborate with sales and marketing teams to integrate promotional plans with demand forecasting processes, providing insights and ensuring alignment.

βœ… Take ownership of promo cost management, overseeing the reconciliation process and ensuring budget adherence and accuracy across all campaigns.

βœ… Lead the coordination efforts with all subsidiaries across the Americas to ensure strategic alignment on promo pricing strategies and promotional communication, optimizing regional impact and consistency.

βœ… Play a key strategic role in developing and executing upcoming promotional initiatives for ADI Canada, with a specific focus on maximizing the impact of partnerships with supplier partners.

βœ… Collaborate closely with Category Marketing Team Members, Category Strategist, Sales Leadership, Demand Planning, and other stakeholders across the Americas region, providing leadership and ensuring seamless execution of integrated marketing programs.

βœ… Partner with suppliers involved in promotional activities, ensuring effective collaboration and optimal outcomes.

βœ… Develop and present comprehensive reports on promotional performance, providing strategic insights and recommendations to senior management.

βœ… Perform additional projects, tasks, and responsibilities as required to support the marketing and promotional efforts and overall business objectives.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of marketing experience and/or category management experience, preferably in a retail distribution or similar high transaction environment

Required Skills:

  • Strong relationship building and business acumen
  • Strong organizational skills with attention to detail
  • Experience in data conversion and management, particularly in Excel

Preferred Skills:

  • Team player who can work effectively with others
  • Results-driven, proactive, and able to implement effective solutions in a timely manner
  • Great time management skills and ability to work in a fast-paced environment
  • Experience utilizing Microsoft tools, such as Word, PowerPoint, Outlook, and advanced knowledge in Excel

ASSUMPTION: Candidates with experience in the consumer electronics industry or relevant verticals may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Sr. Category Marketing Manager with 3-5 years of experience in the consumer electronics industry)

Benefits:

  • Flexible vacation
  • Opportunity for career advancement with a growing company in a growing industry

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Electronics. Resideo operates in a competitive market, focusing on smart home solutions, security, and distribution services.

Company Size: 10,001+ employees. As a large organization, Resideo offers extensive resources and opportunities for career growth.

Founded: 2018 (as a spin-off from Honeywell). Resideo has a relatively short history but leverages its parent company's legacy of over 100 years in the industry.

Company Description:

  • Resideo helps protect what matters most by creating technology and smart solutions that integrate seamlessly into your life
  • Their family of brands includes First Alert’s smoke detectors, Honeywell Home’s smart thermostats, and ADI Global Distribution
  • Resideo is committed to quality, innovation, and customer satisfaction, with a focus on connecting your entire home

Company Specialties:

  • Home security and automation
  • Smart home solutions
  • Distribution services

Company Website: https://www.resideo.com/

ASSUMPTION: Resideo's focus on innovation and customer satisfaction creates an environment that values creative problem-solving and continuous improvement.

πŸ“Š Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Category Marketing Director and collaborates with various cross-functional teams and regional subsidiaries.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining on-site and remote work.

Growth Opportunities:

  • Advancement within the marketing department, such as moving into a management or leadership role
  • Expansion into other areas of the business, such as sales or product management
  • International assignments, given Resideo's global presence

ASSUMPTION: This role provides ample opportunities for professional development and career growth within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid. The Melville, New York office serves as the primary location for this role, with the option for remote work.

Office Location(s): Melville, New York

Geographic Context:

  • Melville is located on Long Island, approximately 50 miles east of New York City
  • The area offers a mix of urban and suburban environments, with easy access to cultural attractions, beaches, and outdoor activities
  • Long Island's diverse economy includes industries such as healthcare, education, and technology

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial phone or video screen to assess cultural fit and basic qualifications
  • In-depth behavioral interview to discuss past experiences and problem-solving skills
  • Case study or presentation to evaluate strategic thinking and communication skills
  • Final interview with the hiring manager or panel to discuss fit and next steps

Key Assessment Areas:

  • Strategic thinking and planning
  • Data analysis and interpretation
  • Cross-functional collaboration and communication
  • Leadership and team management

Application Tips:

  • Tailor your resume and cover letter to highlight relevant marketing and category management experience
  • Demonstrate your ability to manage multiple projects and deadlines simultaneously
  • Showcase your proficiency in data analysis and Microsoft Office Suite
  • Prepare examples of successful promotional campaigns and their outcomes

ATS Keywords: Marketing strategy, promotional campaign management, data analysis, cross-functional collaboration, category management, TV/AV channels, Americas region, brand alignment, budget management, performance reporting

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven approach, and ability to collaborate effectively with cross-functional teams.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
  • Data analysis and visualization tools (e.g., Tableau, Power BI)
  • Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Accountable
  • Inclusive

Work Style:

  • Data-driven
  • Results-oriented
  • Adaptable
  • Collaborative
  • Customer-focused

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic environment?
  • Are you comfortable managing multiple projects and deadlines simultaneously?
  • Do you have a proven track record of driving results through data-driven decision-making?
  • Are you an effective communicator and collaborator, able to work well with diverse teams?

ASSUMPTION: Applicants should assess their fit with Resideo's values and work style, focusing on their ability to thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Collaborating effectively with cross-functional teams and regional subsidiaries
  • Adapting to a hybrid work environment and balancing on-site and remote work
  • Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: Applicants should be prepared to manage competing priorities, collaborate effectively, and adapt to a hybrid work environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on category marketing and promotional strategies for TV and AV channels
  • This role requires a strong understanding of the retail distribution environment and experience working with regional subsidiaries
  • Career progression may involve moving into a management or leadership role within the marketing department or expanding into other areas of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

πŸ“ Sample Projects

  • Developing and executing a promotional campaign for a new product launch across multiple TV channels
  • Analyzing historical promotional data to identify trends and optimize future campaigns
  • Collaborating with regional subsidiaries to align promo pricing strategies and maximize regional impact

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the marketing department?
  • How does this role contribute to the overall success of the company's marketing efforts?
  • What are the most significant challenges facing the marketing department, and how can this role help address them?
  • How does Resideo support the professional development and growth of its employees?
  • What is the company's approach to work-life balance, particularly for hybrid roles?

ASSUMPTION: Applicants should focus on asking insightful questions that demonstrate their interest in the role and the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant marketing and category management experience
  • Prepare examples of successful promotional campaigns and their outcomes
  • Demonstrate your proficiency in data analysis and Microsoft Office Suite
  • Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.