Sr Category Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Category Marketing Manager

🔹 Company: Resideo

🔹 Location: Melville, New York

🔹 Job Type: Full time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing promotional strategies for TV and AV channels across the Americas
• Overseeing the end-to-end lifecycle of promotional campaigns
• Collaborating with cross-functional teams and regional subsidiaries
• Analyzing campaign performance and driving data-driven optimizations

ASSUMPTION: This role requires a strategic thinker with strong operational skills, exceptional leadership, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Develop and implement comprehensive promotional strategies for TV and AV channels across the Americas, aligned with overall marketing objectives and sales goals.

✅ Oversee the entire lifecycle of promotional campaigns, including conceptualization, budget management, cross-functional coordination, execution, and post-campaign analysis.

✅ Leverage data and analytics to evaluate the performance of promotional activities, identify key insights, and implement continuous improvements to maximize ROI.

✅ Provide strategic direction and oversight for the execution of promotional campaigns across various TV channels, ensuring impactful delivery and alignment with brand guidelines.

✅ Develop and oversee the strategy for the weekly email marketing, ensuring compelling content, effective segmentation, and optimal engagement for cross-selling.

✅ Collaborate with sales and marketing teams to integrate promotional plans with demand forecasting processes, providing insights and ensuring alignment.

✅ Take ownership of promo cost management, overseeing the reconciliation process and ensuring budget adherence and accuracy across all campaigns.

✅ Lead the coordination efforts with all subsidiaries across the Americas to ensure strategic alignment on promo pricing strategies and promotional communication, optimizing regional impact and consistency.

✅ Play a key strategic role in developing and executing upcoming promotional initiatives for ADI Canada, with a specific focus on maximizing the impact of partnerships with supplier partners.

✅ Collaborate closely with Category Marketing Team Members, Category Strategist, Sales Leadership, Demand Planning, and other stakeholders across the Americas region, providing leadership and ensuring seamless execution of integrated marketing programs.

✅ Partner with suppliers involved in promotional activities, ensuring effective collaboration and optimal outcomes.

✅ Develop and present comprehensive reports on promotional performance, providing strategic insights and recommendations to senior management.

✅ Perform additional projects, tasks, and responsibilities as required to support the marketing and promotional efforts and overall business objectives.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and deadlines simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of marketing experience and/or category management experience, preferably in a retail distribution or similar high transaction environment

Required Skills:

• Strong relationship building and business acumen
• Strong organizational skills with attention to detail
• Experience in data conversion and management, particularly in Excel

Preferred Skills:

• Team player who can work effectively with others
• Results-driven, proactive, and able to implement effective solutions in a timely manner
• Great time management skills and ability to work in a fast-paced environment
• Experience utilizing Microsoft tools, such as Word, PowerPoint, Outlook, and advanced knowledge in Excel

ASSUMPTION: Candidates with experience in the consumer electronics industry or relevant verticals may have an advantage.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Sr. Category Marketing Manager with 3-5 years of experience in the consumer electronics industry)

Benefits:

• Flexible vacation
• Opportunity for career advancement with a growing company in a growing industry

Working Hours: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Consumer Electronics. Resideo operates in a competitive market, focusing on smart home solutions, security, and distribution services.

Company Size: 10,001+ employees. As a large organization, Resideo offers extensive resources and opportunities for career growth.

Founded: 2018 (as a spin-off from Honeywell). Resideo has a relatively short history but leverages its parent company's legacy of over 100 years in the industry.

Company Description:

• Resideo helps protect what matters most by creating technology and smart solutions that integrate seamlessly into your life
• Their family of brands includes First Alert’s smoke detectors, Honeywell Home’s smart thermostats, and ADI Global Distribution
• Resideo is committed to quality, innovation, and customer satisfaction, with a focus on connecting your entire home

Company Specialties:

• Home security and automation
• Smart home solutions
• Distribution services

Company Website: https://www.resideo.com/

ASSUMPTION: Resideo's focus on innovation and customer satisfaction creates an environment that values creative problem-solving and continuous improvement.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and advancement within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Category Marketing Director and collaborates with various cross-functional teams and regional subsidiaries.

Work Arrangement: Hybrid. This role offers a flexible work arrangement, combining on-site and remote work.

Growth Opportunities:

• Advancement within the marketing department, such as moving into a management or leadership role
• Expansion into other areas of the business, such as sales or product management
• International assignments, given Resideo's global presence

ASSUMPTION: This role provides ample opportunities for professional development and career growth within a large, established organization.

🌍 Location & Work Environment

Office Type: Hybrid. The Melville, New York office serves as the primary location for this role, with the option for remote work.

Office Location(s): Melville, New York

Geographic Context:

• Melville is located on Long Island, approximately 50 miles east of New York City
• The area offers a mix of urban and suburban environments, with easy access to cultural attractions, beaches, and outdoor activities
• Long Island's diverse economy includes industries such as healthcare, education, and technology

Work Schedule: Full-time, typically 40 hours per week, with flexibility for hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, catering to various work preferences.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral interview to discuss past experiences and problem-solving skills
• Case study or presentation to evaluate strategic thinking and communication skills
• Final interview with the hiring manager or panel to discuss fit and next steps

Key Assessment Areas:

• Strategic thinking and planning
• Data analysis and interpretation
• Cross-functional collaboration and communication
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing and category management experience
• Demonstrate your ability to manage multiple projects and deadlines simultaneously
• Showcase your proficiency in data analysis and Microsoft Office Suite
• Prepare examples of successful promotional campaigns and their outcomes

ATS Keywords: Marketing strategy, promotional campaign management, data analysis, cross-functional collaboration, category management, TV/AV channels, Americas region, brand alignment, budget management, performance reporting

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, data-driven approach, and ability to collaborate effectively with cross-functional teams.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Proficiency in Microsoft Office Suite is essential for this role, while experience with other tools and technologies is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven
• Results-oriented
• Adaptable
• Collaborative
• Customer-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you have a proven track record of driving results through data-driven decision-making?
• Are you an effective communicator and collaborator, able to work well with diverse teams?

ASSUMPTION: Applicants should assess their fit with Resideo's values and work style, focusing on their ability to thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Collaborating effectively with cross-functional teams and regional subsidiaries
• Adapting to a hybrid work environment and balancing on-site and remote work
• Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: Applicants should be prepared to manage competing priorities, collaborate effectively, and adapt to a hybrid work environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on category marketing and promotional strategies for TV and AV channels
• This role requires a strong understanding of the retail distribution environment and experience working with regional subsidiaries
• Career progression may involve moving into a management or leadership role within the marketing department or expanding into other areas of the business

ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.

📝 Sample Projects

• Developing and executing a promotional campaign for a new product launch across multiple TV channels
• Analyzing historical promotional data to identify trends and optimize future campaigns
• Collaborating with regional subsidiaries to align promo pricing strategies and maximize regional impact

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and the outcomes they achieved.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the overall success of the company's marketing efforts?
• What are the most significant challenges facing the marketing department, and how can this role help address them?
• How does Resideo support the professional development and growth of its employees?
• What is the company's approach to work-life balance, particularly for hybrid roles?

ASSUMPTION: Applicants should focus on asking insightful questions that demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing and category management experience
• Prepare examples of successful promotional campaigns and their outcomes
• Demonstrate your proficiency in data analysis and Microsoft Office Suite
• Follow up with the hiring manager or HR representative one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.