Sr. Communications Manager, Media & Creator Relations

📌 Core Information

🔹 Job Title: Senior Manager, Media & Creator Relations

🔹 Company: Pinterest

🔹 Location: Remote, US

🔹 Job Type: Full-time

🔹 Category: Communications

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote-friendly (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Leading storytelling with media on Pinterest’s consumer, tech, product, and business stories
• Collaborating with colleagues to develop compelling storylines and pitch to top-tier media outlets, podcasts, and social creators/influencers
• Managing and building relationships with traditional and non-traditional media channels across various topics
• Project managing Pinterest announcements and launches, sometimes acting as a company spokesperson
• Mentoring junior staff and coaching them on building and managing media and creator relationships

ASSUMPTION: This role requires a strong understanding of media strategy, excellent communication skills, and the ability to work well cross-functionally. It is ideal for an experienced professional looking to lead a team and make a significant impact on Pinterest's public presence.

📋 Key Responsibilities

✅ Support and lead storytelling with the media on Pinterest’s consumer, tech, product, and business stories

✅ Collaborate with colleagues on developing compelling storylines, pitch to top-tier media outlets, podcasts, and social creators/influencers

✅ Manage and build relationships with traditional and non-traditional media channels across a variety of topics of importance to Pinterest

✅ Work cross-functionally with the Communications Team and other internal groups to launch product features, business news, and other announcements

✅ Regularly meet and educate reporters and creators/influencers on Pinterest’s value and new product features and bring information and learnings back to the broader Comms Team

✅ Project manage Pinterest announcements and launches and in some cases act as a company spokesperson

✅ Build a strong rolodex of traditional and non-traditional media for Pinterest

✅ Mentor junior staff and coach them on building and managing media and creator relationships

ASSUMPTION: This role involves a mix of strategic planning, relationship building, and project management. It requires strong communication skills, attention to detail, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field

Experience: 10+ years of experience in communications, public relations, journalism, or business

Required Skills:

• Solid understanding of what makes a good story and how to effectively identify, pitch, and shape consumer, business, and product stories in a compelling way
• Strong relationships with reporters, podcasters, and creator/influencers interested in tech, consumer media, business
• Keen understanding of media strategy and experience pitching stories to reporters
• Familiarity with the latest trends in the media landscape and how new channels are changing the ways that people consume information, especially Gen Z
• Ability to work well cross-functionally and coordinate across communications, marketing, brand partnerships, and sales
• Project management experience and skills, with the ability to lead projects with multiple stakeholders and short deadlines
• Strong ability to multitask and manage multiple projects and deadlines simultaneously

Preferred Skills:

• Experience mentoring and managing junior staff

ASSUMPTION: Given the experience level required, candidates should have a proven track record in media relations and a strong understanding of the media landscape. Familiarity with Pinterest's industry and competitors would be beneficial.

💰 Compensation & Benefits

Salary Range: $144,000 - $297,000 USD (Based on Pinterest's provided range)

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Generous time off policies
• Employee stock purchase plan
• Tuition reimbursement
• Gym membership reimbursement

Working Hours: Full-time, with flexibility for remote work. Occasional in-person collaboration required.

ASSUMPTION: The salary range provided by Pinterest is based on market rates for similar roles in the tech industry. Benefits are standard for a company of Pinterest's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Pinterest operates in the Software Development industry, focusing on visual discovery and social bookmarking. It competes with platforms like Instagram, Facebook, and Google.

Company Size: Pinterest has 1,001-5,000 employees, making it a mid-sized company. This size allows for a mix of startup agility and established processes.

Founded: Pinterest was founded in 2010 and has since grown to serve over 550 million monthly active users worldwide.

Company Description:

• Pinterest's mission is to bring everyone the inspiration to create a life they love
• It is a visual inspiration platform where users come to search, save, and shop the best ideas in the world for all of life’s moments
• Pinterest fosters a culture of creativity, collaboration, and continuous learning

Company Specialties:

• Visual discovery
• Social bookmarking
• E-commerce integration
• Advertising solutions

Company Website: Pinterest.com

ASSUMPTION: Pinterest's company culture values creativity, collaboration, and continuous learning. It is important for applicants to align with these values and be comfortable working in a dynamic, fast-paced environment.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Head of Communications or a similar role.

Reporting Structure: The Senior Manager, Media & Creator Relations will oversee junior staff and may collaborate with other communications team members, as well as cross-functional stakeholders.

Work Arrangement: This role is remote-friendly (Hybrid), with an expectation of being in the office for in-person collaboration twice a week if within commuting distance to a Pinterest office. 1-2 times every 6 months, the team may meet in-person for on-sites and team meetings.

Growth Opportunities:

• Potential to grow into a leadership role within the communications team
• Opportunity to shape Pinterest's public image and influence its growth trajectory
• Chance to mentor and develop junior staff, contributing to the team's overall success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on Pinterest's public presence and team development.

🌍 Location & Work Environment

Office Type: Pinterest's offices are designed to foster creativity and collaboration, with a mix of open and closed workspaces.

Office Location(s): Pinterest has offices in San Francisco, CA, and other locations worldwide. This role can be based remotely.

Geographic Context:

• Pinterest's headquarters are in San Francisco, CA, a major tech hub with a vibrant startup scene
• The remote-friendly nature of this role allows for flexibility in location, with the expectation of occasional in-person collaboration
• Pinterest's global user base provides a diverse and international perspective for the company

Work Schedule: Full-time, with flexibility for remote work. Occasional in-person collaboration required.

ASSUMPTION: The remote-friendly nature of this role allows for a better work-life balance and the opportunity to live in various locations. However, occasional in-person collaboration is required to maintain a strong team dynamic and alignment with Pinterest's company culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Interview with the hiring manager or a member of the communications team
• Final interview with the Head of Communications or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Media relations experience and strategy
• Cross-functional collaboration skills
• Project management abilities
• Cultural fit and alignment with Pinterest's values

Application Tips:

• Highlight relevant media relations experience and success stories in your resume
• Tailor your cover letter to demonstrate your understanding of Pinterest's mission and how your skills align with the role's requirements
• Prepare examples of your media relations work and be ready to discuss them during the interview
• Research Pinterest's recent news and initiatives to show your interest and preparation

ATS Keywords: media relations, communications strategy, cross-functional collaboration, project management, Pinterest, tech industry, consumer media, business

ASSUMPTION: Pinterest's interview process is designed to assess the candidate's skills, experience, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their understanding of Pinterest's mission and values.

🛠️ Tools & Technologies

• Media databases (e.g., Muck Rack, Agility PR Solutions)
• Project management tools (e.g., Asana, Trello)
• Communication platforms (e.g., Slack, Microsoft Teams)
• Social media management tools (e.g., Hootsuite, Sprout Social)

ASSUMPTION: The tools and technologies required for this role are standard for communications professionals. Familiarity with these tools is expected, but training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Collaboration
• Continuous learning
• Bias towards action
• Commitment to quality

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on impact
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you align with Pinterest's company values, and how have you demonstrated these values in your previous roles?
• How do you approach building and maintaining relationships with media outlets and creators/influencers?
• How do you prioritize and manage multiple projects and deadlines simultaneously?

ASSUMPTION: Pinterest's company culture values creativity, collaboration, and continuous learning. Applicants should be comfortable working in a dynamic, fast-paced environment and be open to feedback and growth opportunities.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Keeping up with the fast-paced nature of the tech industry and Pinterest's growth
• Balancing the needs of various stakeholders, including internal teams and external media outlets
• Occasional in-person collaboration requirements for remote-friendly roles

ASSUMPTION: These challenges are inherent to the role and the tech industry. Successful candidates will be able to manage their time effectively, work well under pressure, and adapt to the dynamic nature of the role.

📈 Similar Roles Comparison

• This role is unique in its focus on both traditional and non-traditional media relations, requiring a strong understanding of both established and emerging media channels
• Compared to other communications roles, this position offers significant growth potential and the opportunity to shape Pinterest's public image
• Career paths for this role may include progression into leadership roles within the communications team or transition into other areas of the business, such as marketing or business development

ASSUMPTION: This role offers a unique blend of strategic planning, relationship building, and project management. It is ideal for candidates with a strong background in media relations and a desire to make a significant impact on Pinterest's public presence.

📝 Sample Projects

• Securing coverage for Pinterest's latest product launch in top-tier media outlets
• Building and maintaining relationships with tech and consumer media reporters, podcasters, and creators/influencers
• Project managing a high-profile event or announcement, acting as a company spokesperson

ASSUMPTION: These sample projects are representative of the types of initiatives the Senior Manager, Media & Creator Relations may lead. They require strong communication skills, strategic planning, and the ability to work well under pressure.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader communications team and Pinterest's overall strategy?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Pinterest support the professional development and growth of its employees?
• What is the team's dynamic, and how does this role contribute to its success?
• How does Pinterest approach work-life balance, especially for remote-friendly roles?

ASSUMPTION: These questions are designed to provide insight into the role's context, expectations, and the company's culture. They will help applicants assess the fit of the role and Pinterest's work environment with their personal and professional goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant media relations experience and skills
• Write a cover letter explaining your interest in Pinterest and this role, and how your skills and experience align with the position's requirements
• Prepare examples of your media relations work and be ready to discuss them during the interview
• Follow up with the hiring manager or HR contact within one week of submitting your application, expressing your interest and asking about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.