📌 Core Information
🔹 Job Title: Sr. Community Marketing Manager - Puerto Rico
🔹 Company: Travel + Leisure Co.
🔹 Location: Rio Mar, Puerto Rico
🔹 Job Type: Full-Time
🔹 Category: Hospitality & Tourism
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Directing and supervising Community Marketing Associates and Supervisors
- Increasing production of Community Marketing tours to meet budgeted tour flow and sales requirements
- Recruiting, hiring, and training CMP professionals and supervisors
- Establishing performance goals and providing ongoing training
- Monitoring and reporting marketing performance at the site level
ASSUMPTION: This role requires a balance of leadership, strategic planning, and hands-on management to achieve marketing goals and drive team success.
📋 Key Responsibilities
✅ Direct and supervise Community Marketing Associates and Supervisors to increase production of Community Marketing tours
✅ Recruit, hire, and train CMP professionals and supervisors to meet site's production needs
✅ Establish an ongoing training plan to implement integrity and enthusiasm in the CMP department
✅ Work with CMP Supervisors to establish written and individual team goals to help achieve and maintain the highest levels of performance
✅ Monitor and report performance of marketing at the site level, taking corrective action as required
✅ Assist Marketing Director and site VP as needed
ASSUMPTION: This role involves a mix of strategic planning, team management, and day-to-day operations to ensure marketing targets are met.
🎯 Required Qualifications
Education: High School Diploma or equivalent, with a preference for a bachelor's degree in a related field
Experience: Internal Wyndham experience or external and relevant timeshare experience in a similar role preferred
Required Skills:
- Excellent skills regarding creating partnerships, "big picture" analysis, and excellent follow up
- Excellent customer service skills with the ability to service both internal and external customers
- Clear concise written and verbal communication skills
- Track record of excellent leadership skills and ability to motivate a team
- Ability to effectively coach, counsel, and motivate direct reports
- Ability to efficiently multi-task and negotiate effectively
- Detail-oriented and accurate with demonstrated problem-solving ability
Preferred Skills:
- Fluency in Spanish
- Experience with CRM software
ASSUMPTION: Candidates with relevant experience in timeshare or hospitality marketing, along with strong leadership and communication skills, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (based on industry standards for a Sr. Marketing Manager role in Puerto Rico with 5-10 years of experience)
Benefits:
- Medical, Dental, and Vision insurance
- Flexible spending accounts
- Life and accident coverage
- Disability insurance
- Paid time off, parental leave, and holidays (depending on position)
- 401k with employer match (subject to eligibility requirements)
- Legal and identity theft plan
- Voluntary income protection benefits
- Wellness program (subject to provider availability)
- Employee Assistance Program
Working Hours: Full-time, with availability required including weekends and holidays, daytime and nighttime
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality & Tourism
Company Size: 10,001+ employees
Founded: 1980 (as Wyndham Worldwide, rebranded as Travel + Leisure Co. in 2021)
Company Description:
- Travel + Leisure Co. is the world’s leading vacation ownership and travel membership company
- Offers a dynamic and growing portfolio of resort, travel club, and lifestyle travel brands
- Emphasizes innovation, growth, and exceptional experiences for millions of travelers worldwide
Company Specialties:
- Vacation ownership and travel membership
- Resort and travel club management
- Lifestyle travel and experiences
Company Website: travelandleisureco.com
ASSUMPTION: Travel + Leisure Co. is a well-established company in the hospitality industry, offering diverse career opportunities and a global presence.
📊 Role Analysis
Career Level: Mid-level management
Reporting Structure: Reports directly to the Marketing Director
Work Arrangement: On-site, with full-time availability required including weekends and holidays, daytime and nighttime
Growth Opportunities:
- Potential advancement to a Marketing Director role
- Expansion of responsibilities within the marketing department
- Opportunities to work on cross-functional projects and gain exposure to other areas of the business
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Resort location in Rio Mar, Puerto Rico
Office Location(s): 6277 Sea Harbor Dr, Orlando, Florida 32821, US (headquarters); Rio Mar, Puerto Rico (this role)
Geographic Context:
- Rio Mar is a coastal town in Puerto Rico, known for its beaches and resorts
- The resort location offers a tropical work environment with easy access to outdoor activities
- Puerto Rico is a U.S. territory, with English and Spanish as official languages
Work Schedule: Full-time, with flexible hours required to meet the needs of the business and guests
ASSUMPTION: The resort location offers a unique work environment with the opportunity to live and work in a tropical setting.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the Marketing Director and/or site VP
- Final interview with the Senior Leadership team
Key Assessment Areas:
- Leadership and management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in timeshare or hospitality marketing
- Demonstrate strong leadership and team management skills
- Showcase problem-solving abilities and a strategic mindset
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Community Marketing, Marketing Manager, Leadership, Team Management, Timeshare, Hospitality, Tourism, Puerto Rico
ASSUMPTION: The interview process for this role will focus on assessing the candidate's leadership, management, and strategic thinking skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, Zoho CRM)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with CRM software and marketing automation tools will be beneficial for this role, as they are commonly used in the hospitality industry.
👔 Cultural Fit Considerations
Company Values:
- Put the world on vacation
- Innovation and growth
- Exceptional experiences
- Inclusion and diversity
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have experience leading and managing a team in a hospitality or related industry?
- Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
- Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?
ASSUMPTION: Candidates who align with Travel + Leisure Co.'s company values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing a team in a resort environment with varying schedules and availability
- Adapting to a tropical work environment with potential weather-related disruptions
- Balancing the demands of marketing targets with the need to provide exceptional guest experiences
- Navigating the unique cultural and linguistic landscape of Puerto Rico
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a strategic approach to marketing and team management.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager position in the hospitality or tourism industry, with a focus on community marketing and team leadership
- Unlike other marketing roles, this position requires experience in timeshare or a related industry and a strong understanding of community marketing strategies
- Career progression in this role may lead to opportunities in marketing management or director-level positions within the company
ASSUMPTION: This role offers a unique opportunity for candidates with relevant experience in timeshare or hospitality marketing to advance their careers in a dynamic and growing industry.
📝 Sample Projects
- Developing and implementing a comprehensive community marketing strategy to increase tour flow and sales
- Conducting market research and analysis to identify trends and opportunities in the timeshare industry
- Managing and coordinating marketing events and promotions to drive guest engagement and satisfaction
ASSUMPTION: These sample projects provide a snapshot of the types of initiatives and responsibilities that the Sr. Community Marketing Manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does the company measure the success of its community marketing efforts, and what are the key performance indicators (KPIs) for this role?
- What is the company's approach to work-life balance, and how does it support employees in achieving this?
ASSUMPTION: These interview questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in timeshare or hospitality marketing, as well as your leadership and team management skills
- Prepare for your interview by researching the company and reflecting on your alignment with their values and work style
- Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
