📌 Core Information
🔹 Job Title: Senior Consultant, Marketing Management
🔹 Company: Nationwide
🔹 Location: Columbus, OH
🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Columbus, OH)
🚀 Job Overview
Key aspects of this role include:
- Leveraging innovative marketing technology to create meaningful customer and partner experiences
- Driving business success through strategic and hands-on execution of marketing strategies
- Collaborating with cross-functional teams to advance personalization and marketing automation
- Utilizing deep SalesForce Marketing Cloud expertise to enhance cross-channel personalization
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving business results through innovative marketing approaches.
📋 Key Responsibilities
✅ Utilize deep SalesForce Marketing Cloud expertise to enhance cross-channel personalization for key campaigns and go-to-market strategies
✅ Define and optimize marketing automation processes to improve distribution partner email journeys, driving efficiency and effectiveness
✅ Deploy web personalization, refining processes for launching, monitoring, and measuring key experiences that deliver business value
✅ Champion identity resolution strategies to enhance web personalization efforts
✅ Drive integration of sales and marketing data to improve customer experiences and drive business growth
✅ Collaborate with Marketing Operations to scale personalization capabilities and ensure alignment with broader roadmaps, including the new CDP
✅ Provide strategic consultation to P&C marketing partners, advising on best practices and innovative insights for integrating web personalization into their primary campaigns
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and collaboration with various stakeholders to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, business administration, or a related field; graduate degree highly desirable
Experience: Typically, 10 or more years of related professional experience in marketing, field sales management, insurance, or a related field
Required Skills:
- Proven expertise in SalesForce Marketing Cloud
- Strong marketing automation experience
- Web personalization experience
- Excellent communication and influencing skills
- Growth mindset and ability to test new ideas
Preferred Skills:
- Experience with identity resolution strategies
- Background in data integration and analysis
- Knowledge of insurance and financial services products
ASSUMPTION: Candidates with a strong marketing background, proven expertise in SalesForce Marketing Cloud, and a growth mindset will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (Based on industry standards for a Senior Marketing Manager role with 10+ years of experience in the Columbus, OH area)
Benefits:
- Medical, dental, and vision insurance
- Life insurance
- Short and long term disability coverage
- Paid time off (18 days per year, pro-rated quarterly)
- Nine paid holidays
- 401(k) with company match
- Company-paid pension plan
- Business casual attire
Working Hours: Full-time, typically 8:30 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Manager role with the given experience level and location. Benefits are comprehensive and competitive for the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance
Company Size: 10,001+ employees
Founded: 1926
Company Description:
- Nationwide is a Fortune 100 company based in Columbus, Ohio
- One of the largest and strongest diversified insurance and financial services organizations in the United States
- Offers a full range of insurance and financial services products, including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance
Company Specialties:
- Insurance
- Banking
- Investments
- Annuities
- Life Insurance and Retirement Planning
Company Website: www.nationwide.com
ASSUMPTION: Nationwide is a well-established and reputable company in the insurance industry, offering a wide range of products and services to its customers.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: Reports to Director/Associate Vice President/Vice President
Work Arrangement: Hybrid (2 days on-site, 3 days remote)
Growth Opportunities:
- Potential to lead and mentor junior team members
- Opportunities to take on additional responsibilities and advance within the organization
- Chance to work on high-impact projects and drive business growth
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site, 3 days remote)
Office Location(s): Columbus, OH
Geographic Context:
- Columbus, OH is the 14th largest city in the United States
- Offers a mix of urban and suburban living, with a cost of living slightly below the national average
- Home to a diverse range of industries, including insurance, finance, technology, and healthcare
Work Schedule: Full-time, typically 8:30 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, with a convenient location in Columbus, OH.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and/or team members
- Final interview with senior leadership
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Technical skills in SalesForce Marketing Cloud and marketing automation
- Communication and influencing skills
- Cultural fit and alignment with Nationwide's values
Application Tips:
- Highlight relevant marketing experience and achievements on your resume
- Prepare examples of your marketing strategies and campaigns, focusing on results and impact
- Research Nationwide's marketing efforts and be prepared to discuss how you can contribute to their success
ATS Keywords: SalesForce Marketing Cloud, marketing automation, web personalization, identity resolution, data integration, strategic consultation, marketing strategies, data analysis, creative development, market insights, brand equity, marketing communications
ASSUMPTION: The interview process will focus on assessing the candidate's marketing expertise, technical skills, and cultural fit within Nationwide.
🛠️ Tools & Technologies
- SalesForce Marketing Cloud
- Marketing automation platforms (e.g., Pardot, Marketo)
- Web personalization tools (e.g., Dynamic Yield, Optimizely)
- Data integration and analysis tools (e.g., Tableau, Power BI)
ASSUMPTION: This role requires proficiency in SalesForce Marketing Cloud and familiarity with various marketing automation, web personalization, and data integration tools.
👔 Cultural Fit Considerations
Company Values:
- On Your Side®
- Integrity
- Excellence
- Inclusion
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Innovative and adaptable
- Customer-centric
Self-Assessment Questions:
- How have you demonstrated Nationwide's value of being 'On Your Side®' in previous roles?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it?
- Can you provide an example of a marketing campaign you led that required a high degree of collaboration and teamwork? What was the outcome?
ASSUMPTION: Nationwide values candidates who align with their core values and demonstrate a strong work ethic, customer focus, and collaborative spirit.
⚠️ Potential Challenges
- Balancing strategic planning with hands-on execution
- Managing multiple projects and priorities simultaneously
- Adapting to a hybrid work environment and maintaining productivity
- Keeping up with industry trends and emerging technologies in marketing
ASSUMPTION: This role may present challenges in balancing multiple responsibilities and staying current with industry trends, but offers opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Manager roles, this position places a stronger emphasis on technical expertise in SalesForce Marketing Cloud and marketing automation
- Industry-specific context: Insurance and financial services industry experience is preferred but not required
- Career path comparison: This role offers opportunities for growth and leadership within Nationwide's marketing organization
ASSUMPTION: This role is well-suited for marketing professionals with a strong technical background in SalesForce Marketing Cloud and marketing automation, seeking to advance their career within a large, established organization.
📝 Sample Projects
- Developing and executing a cross-channel personalization campaign using SalesForce Marketing Cloud to improve customer engagement and drive business growth
- Optimizing marketing automation processes to improve distribution partner email journeys, resulting in increased open rates and click-through rates
- Launching and monitoring web personalization experiences, refining processes to improve user experience and drive business value
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, focusing on driving business results through innovative marketing approaches.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Management department?
- How does this role contribute to Nationwide's overall marketing strategy and business goals?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Nationwide support work-life balance for its employees?
- What are the most significant challenges facing the Marketing Management team currently, and how can this role help address them?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the organization, allowing you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and achievements
- Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
- Prepare examples of your marketing strategies and campaigns, focusing on results and impact
- Follow up with Nationwide's HR department one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
