Sr. Content Creator

📌 Core Information

🔹 Job Title: Senior Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Schenectady, New York

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: July 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading production of cross-platform content supporting news brands and digital platforms.
• Conceptualizing, writing, shooting, and editing creative content for various media platforms.
• Collaborating with a passionate team of marketers, strategists, and storytellers to deliver results.
• Working both in studio and on-location to capture compelling content that connects with audiences.
• Managing projects, prioritizing tasks, and ensuring timely delivery of high-quality work.

ASSUMPTION: This role requires a strong understanding of news marketing and how to break through the noise, as well as the ability to work well under pressure and meet tight deadlines.

📋 Key Responsibilities

✅ Lead production of cross-platform content supporting news brands and digital platforms.

✅ Conceptualize, write, shoot, and edit creative content that supports the brand across various media.

✅ Collaborate with ACCET leadership to manage priorities, plan production, and brainstorm bold ideas.

✅ Work both in studio and on-location to capture compelling content that connects with audiences.

✅ Track deliverables and manage assets within the project management system.

✅ Serve as a creative leader on set — coordinating teams, assigning roles, and ensuring every detail shines.

ASSUMPTION: This role may require working some nights, weekends, and live productions as needed.

🎯 Required Qualifications

Education: Bachelor's degree in Journalism, Communications, or a related field.

Experience: At least 4 years of experience producing high-level marketing, creative, or digital content.

Required Skills:

• Proven proficiency in Adobe Creative Cloud, especially Premiere Pro, After Effects, and Photoshop.
• Advanced camera, lighting, and production skills.
• Strong understanding of news marketing and how to break through the noise.
• Proven track record of taking ownership, leading projects, and delivering work that resonates.
• Strong understanding of social media platforms and how to create content that connects.

Preferred Skills:

• Experience with Agile methodologies.
• Familiarity with project management tools (e.g., Asana, Trello).

ASSUMPTION: While not required, experience with Agile methodologies and familiarity with project management tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The base hourly compensation range for this role is $26.00 to $34.00. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

Benefits:

• Health, dental, and vision plans.
• Life and disability insurance.
• Retirement plan.
• Flexible spending accounts.
• Sick leave, vacation time, personal time, and parental leave.
• Employee stock purchase plan.

Working Hours: Monday to Friday | 8:30 AM – 5:30 PM (EST). Flexibility to work some nights, weekends, and live productions as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Final compensation will be determined by various factors, including the candidate’s relevant work experience, skills, certifications, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution. Sinclair Broadcast Group is one of the largest and most diversified television broadcasting companies in the country.

Company Size: 5,001-10,000 employees. As a large organization, Sinclair offers numerous opportunities for career advancement and growth.

Founded: Sinclair Broadcast Group was founded in 1986 and is headquartered in Cockeysville, Maryland.

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks.
• Sinclair also owns Tennis Channel, multicast networks Comet, CHARGE!, ROAR!., and The Nest, and the nation’s largest streaming aggregator of local news content, NewsON.
• The company’s AMP Media produces a growing portfolio of digital content and original podcasts.

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• ROAR
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• AMP Media
• and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a large, diversified media company with a strong focus on local news and sports. The company offers numerous opportunities for career advancement and growth within its various divisions.

📊 Role Analysis

Career Level: Mid-level to senior. This role requires a significant amount of experience and leadership in content creation and production.

Reporting Structure: This role reports directly to the ACCET leadership team and works collaboratively with a passionate crew of marketers, strategists, and storytellers.

Work Arrangement: On-site, with flexibility to work some nights, weekends, and live productions as needed.

Growth Opportunities:

• Room to grow: Be part of a multi-market operation with strong career advancement potential.
• Energy + Collaboration: Work alongside a high-performing, like-minded team that brings passion and purpose to every day.
• Mission-Driven: Help amplify messages that matter - from brand promotions to public service campaigns

ASSUMPTION: This role offers significant growth opportunities within a large, dynamic organization. The company’s multi-market operation and strong career advancement potential provide ample room for career growth and development.

🌍 Location & Work Environment

Office Type: On-site, with a studio and production facilities.

Office Location(s): 1400 Balltown Rd, Schenectady, New York 12309, US

Geographic Context:

• Schenectady, New York is located in the northeastern United States, approximately 170 miles north of New York City.
• The city is situated in the Mohawk Valley region and is known for its rich history, cultural attractions, and outdoor recreation opportunities.
• The area has a humid continental climate, with warm summers and cold, snowy winters.

Work Schedule: Monday to Friday | 8:30 AM – 5:30 PM (EST). Flexibility to work some nights, weekends, and live productions as needed.

ASSUMPTION: The work environment for this role is on-site, with a studio and production facilities. The geographic context of Schenectady, New York, offers a mix of urban and outdoor recreation opportunities, with a humid continental climate.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the HR team.
• In-person or video interview with the hiring manager and/or team members.
• Final round interview with senior leadership.
• Background check and reference check.

Key Assessment Areas:

• Creative portfolio and work samples.
• Production skills and technical proficiency.
• Understanding of news marketing and brand promotion.
• Ability to work well under pressure and meet tight deadlines.
• Cultural fit and team dynamics.

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio or work samples that demonstrate your creative vision and production skills.
• Be prepared to discuss your understanding of news marketing and brand promotion, as well as your ability to work well under pressure and meet tight deadlines.
• Research the company and the ACCET team to show your enthusiasm and cultural fit.

ATS Keywords: Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, camera skills, lighting skills, production skills, news marketing, social media, project management, creative leadership

ASSUMPTION: The application process for this role is likely to involve multiple rounds of interviews, with a focus on assessing creative portfolio and work samples, production skills, and cultural fit. Applicants should tailor their resume and cover letter to highlight relevant skills and experiences, and be prepared to discuss their understanding of news marketing and brand promotion, as well as their ability to work well under pressure and meet tight deadlines.

🛠️ Tools & Technologies

• Adobe Creative Cloud
• Premiere Pro
• After Effects
• Photoshop
• Camera and lighting equipment
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Adobe Creative Cloud, especially Premiere Pro, After Effects, and Photoshop. Familiarity with project management tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Enriching Local Lives
• Tracking the Truth
• Providing Context and Perspective
• Serving Our Communities

Work Style:

• Collaborative and team-oriented.
• Results-driven and deadline-focused.
• Adaptable and able to work well under pressure.
• Passionate about visual storytelling and news marketing.

Self-Assessment Questions:

• How do your personal values align with Sinclair Broadcast Group’s company values?
• How comfortable are you working in a fast-paced, deadline-driven environment?
• How do you approach collaboration and teamwork in a creative setting?

ASSUMPTION: Applicants should assess their personal values and work style in relation to Sinclair Broadcast Group’s company values and the requirements of this role. They should be prepared to discuss their alignment with the company’s values and their ability to work well in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• The role may require working some nights, weekends, and live productions as needed, which could impact work-life balance.
• The fast-paced nature of the role may present challenges in managing multiple projects and meeting tight deadlines.
• The role may require working with a diverse range of clients and stakeholders, which could present unique challenges in communication and collaboration.
• The role may require frequent travel to various locations for on-site production work.

ASSUMPTION: Applicants should be aware of the potential challenges associated with this role, including the impact on work-life balance, the fast-paced nature of the work, and the diverse range of clients and stakeholders they may work with. They should be prepared to discuss their strategies for managing these challenges and maintaining a healthy work-life balance.

📈 Similar Roles Comparison

• This role is similar to a Senior Content Producer or Senior Video Editor, but with a stronger focus on news marketing and brand promotion.
• Compared to other roles in the broadcast media industry, this role offers a unique blend of creative and production responsibilities, with a strong emphasis on news marketing and brand promotion.
• Career paths for this role may include advancement to leadership positions within the ACCET team or transition to other roles within Sinclair Broadcast Group, such as News Director or Executive Producer.

ASSUMPTION: Applicants should be aware of the unique blend of responsibilities and career paths associated with this role, and how it compares to similar roles in the broadcast media industry. They should be prepared to discuss their long-term career goals and how this role fits into their overall career trajectory.

📝 Sample Projects

• Developing a social media campaign to promote a local news story and drive engagement.
• Producing a live studio show to cover a breaking news event and provide real-time updates.
• Creating a proof of brand image campaign to showcase a client’s unique value proposition and differentiate them from competitors.

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached them to demonstrate their understanding of news marketing and brand promotion, as well as their ability to work well under pressure and meet tight deadlines.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics of the ACCET team?
• How does the ACCET team collaborate with other departments within Sinclair Broadcast Group?
• What are the most challenging aspects of this role, and how can I best prepare to manage them?
• How does Sinclair Broadcast Group support the growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the team structure and dynamics, as well as the challenges and priorities associated with this role. They should be prepared to discuss their strategies for managing these challenges and contributing to the success of the ACCET team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Include a portfolio or work samples that demonstrate your creative vision and production skills.
• Be prepared to discuss your understanding of news marketing and brand promotion, as well as your ability to work well under pressure and meet tight deadlines.
• Research the company and the ACCET team to show your enthusiasm and cultural fit.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.