Sr. Content Creator

📌 Core Information

🔹 Job Title: Senior Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Baltimore, Maryland, United States

🔹 Job Type: Full-time

🔹 Category: Broadcast Media

🔹 Date Posted: 2025-07-08

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Conceptualizing, creating, shooting, and editing commercials for clients
• Managing commercial productions from start to finish
• Operating studio equipment and coordinating field shoots
• Editing packages for local lifestyle program segments

ASSUMPTION: This role requires a high level of creativity, strong project management skills, and the ability to work well under deadlines and with various teams.

📋 Key Responsibilities

✅ Direct and shoot local commercials and PSAs in-studio and on location using MILC (mirrorless) and other prominent camera types.

✅ Edit commercials, PSAs, and occasional long-form videos

✅ Manage commercial productions from start to finish

✅ Prepare graphics, footage, and other assets for projects

✅ Operate studio equipment including lights, cameras, audio, chromakey walls, etc. for studio productions

✅ Format and distribute projects to Sales team, Master Control (air), and Digital (CTV)

✅ Coordinate and produce field shoots

✅ Edit packages for local lifestyle program segments as needed

✅ Attend production and training meetings as needed

✅ Participate in station-sponsored promotional events

✅ Perform duties of other team members in their absence

✅ Other responsibilities as assigned

ASSUMPTION: The role may require working different shifts, some weekends, and evenings, as well as lifting and moving equipment in excess of 40 lbs.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications or related field

Experience: 2-5 years of paid experience in commercial or video production

Required Skills:

• Proficiency and experience editing (Adobe Premiere Pro preferred)
• Advanced knowledge of High-definition (HD) and 4k cameras (MILC preferred) and videography, motion graphics, and standard lighting techniques
• Strong project management skills and a proven track record for seeing projects through from start to client approval
• Advanced knowledge of the post-production process, including media management and encoding video to various formats
• Ability to maintain digital assets, archives, and edit systems

  Preferred Skills:

  • Experience with other Adobe Creative Suite software (Photoshop, After Effects) strongly preferred
  • Strong understanding of fundamental design, sense of color, typography, and composition
  • Excellent verbal, written, and organizational skills
  • Proven ability to work collaboratively with sales, clients, and the creative services team

  ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and technical skills, as well as a passion for storytelling and a commitment to quality.

  💰 Compensation & Benefits

  Salary Range: $23.21 to $29.01 per hour

  Benefits:

  • Retirement Plan
  • Quarterly and Annual Incentive Plan Bonuses
  • Life Insurance
  • Disability Insurance
  • Health Plans
  • Dental Plans
  • Vision Plans
  • Flexible Spending Accounts
  • Paid Vacation Days
  • Paid Personal Days
  • Paid Holidays
  • Paid Sick Leave
  • Parental Leave
  • Employee Stock Purchase Plan

  Working Hours: 40 hours per week, with the possibility of working different shifts, some weekends, and evenings

  ASSUMPTION: The hourly compensation range provided is an estimate based on industry standards for similar roles in the Baltimore, Maryland area. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location.

  📌 Applicant Insights

  🔍 Company Context

  Industry: Broadcast Media Production and Distribution

  Company Size: 5,001-10,000 employees

  Founded: 1986

  Company Description:

  • Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports.
  • The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks.
  • Sinclair also owns Tennis Channel, multicast networks Comet, CHARGE!, TBD., and The Nest, and the nation’s largest streaming aggregator of local news content, NewsON.
  • The company’s AMP Media produces a growing portfolio of digital content and original podcasts.

  Company Specialties:

  • Broadcast Media
  • News Operations
  • Original Programming
  • Digital
  • Content Creation
  • Media
  • Television
  • News
  • ONEMedia
  • Comet
  • CHARGE!
  • ROAR
  • The Nest
  • The Triple Option podcast
  • Throwbacks podcast
  • Unfiltered Soccer podcast
  • BFFR podcast
  • Sinclair Cares
  • Tennis Channel
  • TennisChannel 2
  • NewsON
  • Criminally Obsessed
  • Broadspan Wireless
  • Compulse
  • AMP Sales & Marketing Solutions
  • AMP Media
  • and Enriching Local Lives

  Company Website: sbgi.net

  ASSUMPTION: Sinclair Broadcast Group is a large, well-established company with a diverse range of media properties and a strong commitment to local news and community service.

  📊 Role Analysis

  Career Level: Mid-level

  Reporting Structure: This role reports directly to the Creative Services Director.

  Work Arrangement: On-site, with the possibility of working different shifts, some weekends, and evenings

  Growth Opportunities:

  • Advancement to a supervisory or management role within the creative services department
  • Expansion into other areas of broadcast media, such as news or digital content creation
  • Development of specialized skills, such as motion graphics or 3D animation

  ASSUMPTION: Growth opportunities will depend on the candidate’s performance, the company’s needs, and the availability of suitable positions.

  🌍 Location & Work Environment

  Office Type: On-site, with a mix of studio and office workspaces

  Office Location(s): 10706 Beaver Dam Rd, Cockeysville, Maryland 21030, US

  Geographic Context:

  • Baltimore, Maryland is located in the Mid-Atlantic region of the United States
  • The city has a humid subtropical climate, with hot, humid summers and generally mild winters
  • The cost of living in Baltimore is relatively affordable compared to other major metropolitan areas in the United States

  Work Schedule: 40 hours per week, with the possibility of working different shifts, some weekends, and evenings

  ASSUMPTION: The work environment is fast-paced and dynamic, with a strong focus on collaboration and teamwork. The role may require working in various conditions, including studio settings, outdoor locations, and tight deadlines.

  💼 Interview & Application Insights

  Typical Process:

  • Online application and resume submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the creative services director
  • Background check and offer

  Key Assessment Areas:

  • Creative portfolio and demo reel
  • Editing skills and technical proficiency
  • Project management and organizational skills
  • Communication and collaboration skills
  • Adaptability and problem-solving skills

  Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include a link to your portfolio or demo reel in your application
  • Prepare questions in advance to ask the interviewer about the role, the team, and the company
  • Dress appropriately for the interview, as it will be held in a professional work environment

  ATS Keywords: Adobe Premiere Pro, video editing, commercial production, project management, broadcast media, content creation, camera operation, lighting techniques

  ASSUMPTION: The interview process may vary depending on the company’s needs and the candidate’s qualifications. It is essential to be prepared and flexible throughout the application process.

  🛠️ Tools & Technologies

  • Adobe Premiere Pro
  • Adobe Creative Suite (Photoshop, After Effects)
  • MILC (mirrorless) and other prominent camera types
  • Studio equipment (lights, cameras, audio, chromakey walls, etc.)
  • NewsON streaming platform
  • Tennis Channel
  • Multicast networks (Comet, CHARGE!, TBD., The Nest)

  ASSUMPTION: The tools and technologies listed are subject to change based on the company’s needs and industry trends. The ideal candidate will be adaptable and eager to learn new tools and technologies as needed.

  👔 Cultural Fit Considerations

  Company Values:

  • Integrity
  • Creativity
  • Collaboration
  • Accountability
  • Excellence
  • Community
  • Innovation

  Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and deadline-focused
  • Committed to quality and continuous improvement

  Self-Assessment Questions:

  • Do you have a strong portfolio showcasing your creative and technical skills in video production and editing?
  • Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
  • Do you have a passion for storytelling and a commitment to quality in your work?
  • Are you able to maintain a positive attitude and perform well under pressure?

  ASSUMPTION: The ideal candidate will be a strong cultural fit for the company, with a positive attitude, a strong work ethic, and a commitment to the company’s values and mission.

  ⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines and changing priorities
  • Lifting and moving equipment in excess of 40 lbs
  • Working different shifts, some weekends, and evenings
  • Adapting to new tools and technologies as needed
  • Managing multiple projects and deadlines simultaneously

  ASSUMPTION: The role may present unique challenges, but the company offers a supportive work environment and opportunities for growth and development.

  📈 Similar Roles Comparison

  • This role is similar to a Video Editor or Broadcast Producer, but with a stronger focus on commercial production and project management
  • In the broadcast media industry, this role is comparable to a Senior Content Creator or Senior Video Editor position
  • Career paths for this role may include advancement to a supervisory or management role within the creative services department, or expansion into other areas of broadcast media

  ASSUMPTION: The ideal candidate will have experience in a related role and be familiar with the unique demands and challenges of broadcast media production.

  📝 Sample Projects

  • Creating and editing a commercial for a local business, from concept to final delivery
  • Managing a field shoot for a promotional video, including coordinating crew, equipment, and talent
  • Editing packages for a local lifestyle program segment, showcasing the candidate’s ability to work with various footage and maintain a consistent style

  ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their creative and technical skills in video production and editing, with a focus on commercial production and project management.

  ❓ Key Questions to Ask During Interview

  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does this role fit into the overall structure of the creative services department, and how does it contribute to the company’s goals?
  • What opportunities are there for growth and development within the creative services department and the company as a whole?
  • How does the company support work-life balance for employees in this role?
  • What are the most important qualities and skills for success in this role, and how can I demonstrate them throughout the interview process?

  ASSUMPTION: The ideal candidate will be proactive and inquisitive, asking thoughtful questions to better understand the role, the team, and the company.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through the following link: https://edyy.fa.us2.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_2002/job/14913
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Include a link to your portfolio or demo reel in your application
  • Prepare questions in advance to ask the interviewer about the role, the team, and the company
  • Dress appropriately for the interview, as it will be held in a professional work environment
  • Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.