Sr. Content Creator

📌 Core Information

🔹 Job Title: Senior Content Creator

🔹 Company: Sinclair Broadcast Group

🔹 Location: Schenectady, New York

🔹 Job Type: Full time

🔹 Category: Broadcast Media Production and Distribution

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 4+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading cross-platform content projects from concept to completion
• Developing creative that turns heads, builds brands, and drives action
• Collaborating with a passionate team of marketers, strategists, and storytellers
• Delivering results across various platforms, from TV to TikTok, podcasts to live studio shows

ASSUMPTION: This role requires a strong understanding of marketing and results-driven mindset, as well as experience in producing high-level marketing or digital content.

📋 Key Responsibilities

✅ Lead production of cross-platform content supporting news brand and digital platforms

✅ Conceptualize, write, shoot, and edit creative content for TV, social, digital, and streaming platforms

✅ Collaborate with ACCET leadership to manage priorities, plan production, and brainstorm ideas

✅ Work both in studio and on-location to capture compelling content that connects with audiences

✅ Track deliverables and manage assets within project management system

✅ Serve as a creative leader on set, coordinating teams, assigning roles, and ensuring every detail shines

ASSUMPTION: This role requires strong leadership, project management, and creative problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, Journalism, or a related field

Experience: At least 4 years of experience producing high-level marketing, creative, or digital content

Required Skills:

• Passion for visual storytelling with a marketing and results-driven mindset
• Mastery of Adobe Creative Cloud - especially Premiere Pro, After Effects, and Photoshop
• Advanced camera, lighting, and production skills
• Strong understanding of news marketing and how to break through the noise
• Proven track record of taking ownership, leading projects, and delivering work that resonates
• Strong understanding of social media platforms and how to create content that connects

Preferred Skills:

• Experience with live production and studio shows
• Familiarity with Agile methodologies
• Portfolio showcasing a range of creative content and marketing campaigns

ASSUMPTION: A degree in a related field and relevant work experience are essential for this role. Familiarity with Agile methodologies and a strong portfolio are preferred but not required.

💰 Compensation & Benefits

Salary Range: $34,000 - $36,000 per year

Benefits:

• Health, dental, and vision plans
• Life and disability insurance
• Retirement plan
• Flexible spending accounts
• Sick leave, vacation time, and personal time
• Parental leave
• Employee stock purchase plan

Working Hours: Monday to Friday | 8:30 AM – 5:30 PM (EST) with flexibility to work some nights, weekends, and live productions as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Benefits are subject to change and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Broadcast Media Production and Distribution

Company Size: 5,001-10,000 employees

Founded: 1986 (as a private company, went public in 1995)

Company Description:

• Sinclair Broadcast Group is a diversified media company and a leading provider of local news and sports
• The company owns, operates, and/or provides services to 185 television stations in 86 markets affiliated with all major broadcast networks
• Sinclair also owns Tennis Channel, multicast networks Comet, CHARGE!, ROAR!, and The Nest, and the nation’s largest streaming aggregator of local news content, NewsON
• The company’s AMP Media produces a growing portfolio of digital content and original podcasts

Company Specialties:

• Broadcast Media
• News Operations
• Original Programming
• Digital
• Content Creation
• Media
• Television
• News
• ONEMedia
• Comet
• CHARGE
• ROAR
• The Nest
• The Triple Option podcast
• Throwbacks podcast
• Unfiltered Soccer podcast
• BFFR podcast
• Sinclair Cares
• Tennis Channel
• TennisChannel 2
• NewsON
• Criminally Obsessed
• Broadspan Wireless
• Compulse
• AMP Sales & Marketing Solutions
• AMP Media
• and Enriching Local Lives

Company Website: sbgi.net

ASSUMPTION: Sinclair Broadcast Group is a large, established company with a diverse range of specialties and a strong focus on local news and sports.

📊 Role Analysis

Career Level: Experienced (4-6 years of relevant experience)

Reporting Structure: This role reports directly to the ACCET leadership team

Work Arrangement: On-site, with flexibility to work some nights, weekends, and live productions as needed

Growth Opportunities:

• Potential to lead larger projects and teams as experience grows
• Opportunities to work on various platforms and content types
• Career advancement potential within a multi-market operation

ASSUMPTION: This role offers opportunities for growth and advancement within the company, as well as exposure to a wide range of content and platforms.

🌍 Location & Work Environment

Office Type: On-site office

Office Location(s): 140 4th Ave N, Seattle, WA 98109, US

Geographic Context:

• Schenectady is located in the Capital Region of New York State
• The area offers a mix of urban and rural environments, with easy access to outdoor recreation and cultural attractions
• The cost of living in Schenectady is generally lower than in major metropolitan areas

Work Schedule: Monday to Friday | 8:30 AM – 5:30 PM (EST) with flexibility to work some nights, weekends, and live productions as needed

ASSUMPTION: The location offers a mix of urban and rural environments, with a lower cost of living compared to major metropolitan areas. The work schedule is generally standard office hours with some flexibility for live productions and events.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with HR
• In-person or virtual interview with hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Creative portfolio and work samples
• Production skills and experience
• Marketing mindset and understanding of brand building
• Problem-solving and leadership skills
• Adaptability and flexibility in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Showcase your creative portfolio and work samples
• Prepare for behavioral and situational interview questions
• Research the company and role to demonstrate your interest and understanding

ATS Keywords: Senior Content Creator, Marketing, Creative Content, Digital Content, Adobe Creative Cloud, Premiere Pro, After Effects, Photoshop, Camera Skills, Lighting Skills, Production Skills, Social Media, Project Management, Collaboration, Leadership, Content Creation

ASSUMPTION: The application process may vary depending on the specific role and company policies. Tailoring your application materials and preparing for the interview are crucial for success.

🛠️ Tools & Technologies

• Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop)
• Camera and lighting equipment
• Project management software (e.g., Asana, Trello, Jira)
• Social media platforms (e.g., Facebook, Instagram, TikTok, Twitter)

ASSUMPTION: This role requires proficiency in Adobe Creative Cloud and relevant production tools, as well as familiarity with social media platforms and project management software.

👔 Cultural Fit Considerations

Company Values:

• Enriching Local Lives
• Trustworthy Journalism
• Innovation
• Collaboration
• Accountability

Work Style:

• Fast-paced and dynamic environment
• Collaborative and team-oriented culture
• Results-driven and deadline-focused
• Adaptable and flexible in a changing media landscape

Self-Assessment Questions:

• How do you align with the company value of Enriching Local Lives in your approach to content creation?
• How comfortable are you working in a fast-paced, collaborative environment with tight deadlines?
• How do you approach leading projects and teams to ensure high-quality content delivery?

ASSUMPTION: Sinclair Broadcast Group values a strong work ethic, collaboration, and a results-driven mindset. Candidates should be adaptable, innovative, and passionate about enriching local lives through compelling content.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple projects and priorities simultaneously
• Adapting to changes in the media landscape and company priorities
• Competing with other content creators and platforms for audience attention

ASSUMPTION: This role may present challenges related to the fast-paced nature of the work, managing multiple priorities, and adapting to changes in the media landscape. Candidates should be prepared to work in a dynamic and competitive environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on cross-platform content creation and marketing-driven approach
• Industry-specific context: Broadcast media production and distribution
• Career path comparison: Potential for growth and advancement within a multi-market operation

ASSUMPTION: This role offers unique opportunities for growth and advancement within a multi-market operation, with a focus on cross-platform content creation and marketing-driven approach.

📝 Sample Projects

• Developing a social media campaign to promote a local news story
• Producing a live studio show to cover a major event
• Creating a branded content series to showcase a client's products or services

ASSUMPTION: Sample projects may include developing social media campaigns, producing live studio shows, and creating branded content series to showcase clients' products or services.

❓ Key Questions to Ask During Interview

• What are the most pressing challenges facing the content team currently, and how can this role help address them?
• How does the ACCET team collaborate with other departments within the company?
• What opportunities are there for growth and advancement within the team and the company as a whole?
• How does the company support work-life balance for employees in this role?
• What are the most important qualities and skills the company looks for in a successful Senior Content Creator?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare a portfolio showcasing your creative work and production skills
• Prepare for behavioral and situational interview questions
• Research the company and role to demonstrate your interest and understanding
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.