📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Later
🔹 Location: Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Spearheading content strategy and thought leadership initiatives for enterprise B2C brands and marketing agencies
- Transforming complex platform data and research insights into compelling content narratives
- Managing relationships with freelancers and agencies to scale content production
- Driving organic traffic and lead generation through content
- Collaborating with cross-functional teams to create content that accelerates sales cycles and supports product launches
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in B2B content marketing to create engaging content for senior marketing decision-makers.
📋 Key Responsibilities
✅ Develop and own Later’s comprehensive content marketing strategy, including long-form content and editorial calendar
✅ Create and execute research-based content initiatives, such as quarterly industry reports and annual benchmarks
✅ Design and implement content distribution strategies across owned channels to maximize reach and impact
✅ Transform complex platform data and research insights into compelling content narratives
✅ Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel
✅ Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors
✅ Lead the evolution of Later’s content strategy and thought leadership position
ASSUMPTION: This role requires strong project management skills, the ability to balance regular content programming with major research initiatives, and experience managing freelancers and agencies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
Required Skills:
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Experience managing freelancers and agencies
- Background in social media or influencer marketing
Preferred Skills:
- Experience with enterprise MarTech platforms
- Experience marketing to enterprise B2C brands and agencies
- Familiarity with social listening and social analytics tools
- Advanced degree in related field
ASSUMPTION: Candidates with additional experience in enterprise marketing, social listening, or social analytics tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours/week)
ASSUMPTION: Salary range is based on market data for the role, level, and location. Benefits may vary based on the candidate's location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically social media and influencer marketing
Company Size: 201-500 employees (Medium-sized company, offering opportunities for growth and collaboration)
Founded: 2014 (Over a decade of experience in the industry)
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- Helps top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
- Trusted by leading brands and agencies worldwide, with partnerships and integrations with major social platforms
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later's focus on social media and influencer marketing makes it an attractive option for candidates interested in these fields.
📊 Role Analysis
Career Level: Senior (Experienced professional with significant responsibility and leadership)
Reporting Structure: Reports directly to the VP, Content & Community
Work Arrangement: Remote OK (Flexible work arrangements, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA)
Growth Opportunities:
- Potential to build and lead an in-house content marketing team
- Chance to influence Later’s position as the authority in social media and influencer marketing
- Opportunity to collaborate with cross-functional teams and support enterprise sales cycles
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to build and lead a team, influence company strategy, and collaborate with various departments.
🌍 Location & Work Environment
Office Type: Hybrid (Remote OK with offices in multiple locations)
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA
Geographic Context:
- Boston, MA: Tech hub with a thriving startup scene and access to top talent
- Vancouver, BC: Known for its high quality of life, with a strong tech industry and multicultural population
- Chicago, IL: Major city with a diverse economy and a growing tech sector
- Vancouver, WA: Suburban area with a lower cost of living compared to nearby Seattle, WA
Work Schedule: Full-time (40 hours/week) with flexible work arrangements
ASSUMPTION: Later's remote-friendly work environment and multiple office locations cater to a diverse range of candidate preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Final interview with the VP, Content & Community
Key Assessment Areas:
- Content strategy and thought leadership
- Research and data analysis skills
- Collaboration and communication skills
- Leadership and management abilities
- Cultural fit and alignment with Later's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of Later's platform and industry trends in your application materials
- Prepare examples of your past content marketing campaigns and their outcomes
- Be ready to discuss your approach to content strategy, research, and SEO
ATS Keywords: Content Strategy, SEO, Data Analysis, Content Marketing, Research, Collaboration, Project Management, Content Operations, Freelancer Management, B2B Marketing, Analytical Skills, Social Media Marketing, Influencer Marketing, Content Distribution, Performance Measurement, Editorial Excellence
ASSUMPTION: Later's hiring process focuses on assessing candidates' strategic thinking, analytical skills, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Content management systems (e.g., Notion, Contentful)
- SEO tools (e.g., SEMRush, Google Search Console, Google Analytics 4)
- Analytics platforms (e.g., Google Analytics, Mixpanel)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Later's tech stack includes popular tools and platforms used in content marketing, SEO, and project management.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Embracing diversity, equity, and inclusion in all aspects of the business
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Collaborative and supportive
- Positive and resilient
- Emotionally intelligent and empathetic
Self-Assessment Questions:
- How do you approach creating content that resonates with senior marketing decision-makers?
- Can you provide an example of a time when you had to adapt your content strategy due to shifting priorities or market changes?
- How do you foster strong relationships with freelancers and agencies to scale content production?
ASSUMPTION: Later's inclusive culture values diversity, equity, and inclusion, seeking candidates who align with these principles and can contribute to a positive work environment.
⚠️ Potential Challenges
- Managing multiple freelancers and agencies simultaneously
- Balancing regular content programming with major research initiatives
- Keeping up with industry trends and best practices in social media and influencer marketing
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong project management, communication, and leadership skills to overcome.
📈 Similar Roles Comparison
- Content Marketing Manager vs. Senior Content Marketing Manager: The latter role involves more strategic decision-making, leadership, and team management
- B2B Content Marketing vs. B2C Content Marketing: B2B content marketing focuses on enterprise B2C brands and agencies, requiring a deeper understanding of enterprise marketing strategies and tactics
- Content Marketing vs. Demand Generation: While both roles focus on creating engaging content, demand generation roles prioritize driving leads and pipeline growth through content
ASSUMPTION: This role combines aspects of content marketing, demand generation, and thought leadership, requiring a unique blend of skills and experiences.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for an enterprise B2C brand, including long-form content and editorial calendar
- Creating and executing a quarterly industry report, including data collection, analysis, and visualization
- Managing a team of freelancers and agencies to produce a series of blog posts, whitepapers, and case studies
ASSUMPTION: These sample projects demonstrate the strategic, analytical, and leadership skills required for this role.
❓ Key Questions to Ask During Interview
- How does Later's content strategy align with its overall business objectives and roadmap?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Later support the professional growth and development of its content marketing team members?
- What are the most significant challenges facing the content marketing team, and how can this role help address them?
- How does Later measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions help assess the role's strategic fit, priorities, and opportunities for professional growth and impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your past content marketing campaigns and their outcomes
- Be ready to discuss your approach to content strategy, research, and SEO
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
