📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Later
🔹 Location: Boston, MA (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: Hybrid (On-site in Boston, MA, Vancouver, BC, Chicago, IL, or Vancouver, WA)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content marketing strategies to drive market authority and pipeline growth
- Creating high-impact content that resonates with enterprise B2C brands and marketing agencies
- Managing relationships with freelancers and agencies to scale content production
- Collaborating with cross-functional teams to create content that supports product launches, feature releases, and sales cycles
- Analyzing content performance metrics to optimize strategies and improve outcomes
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in B2B content marketing to succeed.
📋 Key Responsibilities
✅ Develop and own Later’s comprehensive content marketing strategy, including long-form content and editorial calendar
✅ Create and execute research-based content initiatives, such as quarterly industry reports and annual benchmarks
✅ Transform complex platform data and research insights into compelling content narratives
✅ Partner with SEO, Email Marketing, Demand Gen, Research, Data Science, Design, Product Marketing, and Sales Enablement teams to create impactful content
✅ Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors
✅ Stay current with social media and influencer marketing industry trends and best practices
ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with various teams, and a deep understanding of content marketing best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
Required Skills:
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Demonstrated success in driving organic traffic and lead generation through content
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Experience managing freelancers and agencies
- Background in social media or influencer marketing
Preferred Skills:
- Experience with enterprise MarTech platforms
- Experience marketing to enterprise B2C brands and agencies
- Familiarity with social listening and social analytics tools
- Advanced degree in related field
ASSUMPTION: Candidates with additional relevant experience or certifications may be given preference.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Dynamic and inclusive work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary ranges are market-based and data-driven, with bi-annual evaluations considering performance and market-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specializing in social media and influencer marketing solutions
Company Size: 201-500 employees, offering a dynamic and collaborative work environment
Founded: 2014, with a strong focus on innovation, growth, and customer success
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- Helps top brands create high-performing social content and collaborate with creators
- Drives predictable ROI through social media management, influencer marketing, and link in bio tools
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later's focus on innovation and growth creates opportunities for employees to learn, adapt, and make a significant impact on the company's success.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence on Later's content marketing strategy
Reporting Structure: Reports directly to the VP, Content & Community, with cross-functional collaboration across various teams
Work Arrangement: Hybrid, with on-site presence required in Boston, MA, Vancouver, BC, Chicago, IL, or Vancouver, WA
Growth Opportunities:
- Potential to build and lead an in-house content marketing team
- Chance to shape Later's content strategy and thought leadership position
- Opportunities for professional development and career advancement within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Later's content marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid, with on-site presence required in one of Later's offices
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; Vancouver, WA
Geographic Context:
- Boston, MA: A vibrant tech hub with a rich history and diverse culture
- Vancouver, BC: A multicultural city known for its natural beauty and strong tech industry
- Chicago, IL: A major US city with a thriving business and tech scene
- Vancouver, WA: A growing tech hub with a focus on innovation and sustainability
Work Schedule: Full-time, with flexible hours and a focus on results and performance
ASSUMPTION: Later's hybrid work arrangement offers employees the best of both worlds: the opportunity to collaborate and build relationships in person, along with the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the hiring manager and relevant team members
- Final interview with the VP, Content & Community
Key Assessment Areas:
- Content strategy and planning
- Research and data analysis skills
- Collaboration and communication abilities
- Cultural fit and alignment with Later's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Provide specific examples of your content marketing successes and the impact you've made in previous roles
- Demonstrate your understanding of Later's business and the social media and influencer marketing landscape
ATS Keywords: Content Marketing, SEO, Data Analysis, Content Strategy, Research, Collaboration, Project Management, Analytical Skills, Content Operations, Freelancer Management, Social Media Marketing, Lead Generation, Content Distribution, Performance Measurement, Data Visualization, Editorial Excellence
ASSUMPION: Later's interview process is designed to assess candidates' strategic thinking, analytical skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Content management systems (e.g., Notion, Contentful)
- SEO tools (e.g., SEMrush, Google Search Console)
- Analytics platforms (e.g., Google Analytics 4)
- Social media management tools (e.g., Later's own platform)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with Later's proprietary tools and platforms will be beneficial, but not required, for this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Customer-centric: Focusing on customer needs and success
- Inclusion: Fostering a diverse, equitable, and inclusive work environment
Work Style:
- Results-driven: Focus on outcomes and impact
- Adaptable: Embracing change and shifting priorities
- Strategic: Balancing immediate needs with long-term opportunities
- Collaborative: Working effectively with cross-functional teams
Self-Assessment Questions:
- How do you stay current with industry trends and adapt your content strategy accordingly?
- Can you provide an example of a time when you successfully managed a complex editorial calendar and met or exceeded your content goals?
- How do you balance the need for SEO optimization with maintaining editorial excellence in your content?
ASSUMPTION: Later's values and work style emphasize innovation, collaboration, and a customer-centric approach, with a strong focus on inclusion and diversity.
⚠️ Potential Challenges
- Managing a diverse roster of freelancers and agencies to meet content production goals
- Balancing regular content programming with major quarterly research initiatives
- Adapting to the fast-paced and evolving social media and influencer marketing landscape
- Ensuring content resonates with a broad audience of enterprise B2C brands and marketing agencies
ASSUMPTION: These challenges offer opportunities for growth and learning, with the potential to make a significant impact on Later's content marketing efforts.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a deep understanding of the social media and influencer marketing landscape
- Later's focus on enterprise B2C brands and marketing agencies differentiates this role from those targeting smaller businesses or consumers
- Career progression in this role may lead to opportunities in content leadership, product marketing, or other strategic functions within the company
ASSUMPTION: This role offers unique opportunities and challenges, with a focus on enterprise B2C brands and marketing agencies, and the potential for significant career growth within the company.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for an upcoming product launch, including long-form content, blog posts, and social media assets
- Creating a quarterly industry report on social media and influencer marketing trends, with data-driven insights and actionable recommendations for enterprise brands
- Managing a team of freelancers and agencies to produce a series of thought leadership articles, webinars, and other content assets for a major marketing campaign
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the content marketing efforts required for this role.
❓ Key Questions to Ask During Interview
- How does Later's content marketing strategy align with the company's overall business objectives and growth plans?
- Can you describe the team structure and dynamics within the content marketing team, and how this role fits into the broader organization?
- How does Later foster a culture of innovation, collaboration, and inclusion, and what opportunities are there for professional growth and development within the company?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Later approach diversity, equity, and inclusion in its content marketing efforts, and what opportunities are there for candidates from underrepresented backgrounds?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and assess whether this opportunity aligns with your career goals and personal values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Later's careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your content marketing successes and the impact you've made in previous roles
- Demonstrate your understanding of Later's business and the social media and influencer marketing landscape
- Follow up with Later's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
