📌 Core Information
🔹 Job Title: Sr. Content Marketing Manager
🔹 Company: 1Password
🔹 Location: Remote (US or Canada)
🔹 Job Type: Full Time Remote
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US or Canada)
🚀 Job Overview
Key aspects of this role include:
- Shaping the voice of 1Password through strategic content marketing
- Creating world-class content that illustrates the company's leadership in cybersecurity
- Orchestrating storytelling across multiple channels to engage audiences and drive connections
- Collaborating cross-functionally with marketing, product, and sales teams
- Leveraging AI and editorial innovation to optimize workflows and enhance research capabilities
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and collaboration to achieve brand and category-building objectives.
📋 Key Responsibilities
✅ Develop high-quality, long-form editorial content that engages security and IT leaders
✅ Craft insightful, forward-thinking content that positions 1Password as a trusted voice in cybersecurity
✅ Deliver a diverse range of content, including core web pages, campaign landing pages, and sales materials
✅ Act as a key editor for the Content team, upholding quality standards and ensuring messaging consistency across all assets
✅ Develop a deep understanding of buyers' challenges and translate insights into compelling narratives
✅ Partner with teams across the organization to craft compelling stories about campaigns, product innovations, and thought leadership
✅ Stay ahead of cybersecurity trends, competitive movements, and market shifts, informing content strategy with timely insights
✅ Leverage SEO best practices to increase domain authority, enhance organic search performance, and grow audience engagement
ASSUMPTION: This role requires a strong understanding of cybersecurity trends, buyer personas, and content marketing best practices.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: At least six years of experience in content marketing or writing for a cybersecurity company
Required Skills:
- Proven experience as a Sr. Content Marketing Manager, Sr. Writer, or a similar senior role for a cybersecurity company
- Deep understanding of the cybersecurity industry, trends, and technologies
- Exceptional storytelling skills, with the ability to craft and guide narratives that resonate with technical audiences
- Demonstrated critical and creative thinking skills with a collaborative approach to supporting a cross-functional team through complex content marketing challenges
- Proficiency in buyer journeys for B2B cybersecurity executives and practitioners
- Eager to push the boundaries of traditional content marketing with a passion for innovation, exploring new formats, platforms, and approaches to deliver exceptional audience experiences
Preferred Skills:
- Experience sourcing and working with external agencies, vendors, individual freelancers, and budgets
- High journalistic standards, communicators, and presenters of content ideas
ASSUMPTION: Candidates should have a strong portfolio showcasing their content marketing and writing skills, with a focus on the cybersecurity industry.
💰 Compensation & Benefits
Salary Range: The annual base salary for this role is between $128,000 USD and $173,000 USD (US-based roles) or between $118,000 CAD and $160,000 CAD (Canada-based roles). At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set.
Benefits:
- Health, dental, and 401k (US) or RRSP (Canada) plans
- Generous PTO policy
- Equity grant
- Wellness spending allowance
- Maternity and parental leave top-up programs
- Training budget and 1Password University access
- Paid volunteer days
- Employee-led DEIB programs and ERGs and ECGs
- Fully remote environment
- Peer-to-peer recognition through Bonusly
Working Hours: Full-time (40 hours/week) with occasional travel for in-person engagement
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content marketing role in the cybersecurity industry. Actual compensation may vary based on the candidate's experience and specific skill set.
📌 Applicant Insights
🔍 Company Context
Industry: 1Password operates in the computer and network security industry, focusing on password management and cybersecurity solutions for businesses and individuals.
Company Size: 1Password is a mid-sized company with 1,001-5,000 employees, providing a structured yet flexible work environment.
Founded: 1Password was founded in 2005 and is headquartered in Toronto, ON, with a remote-first work culture.
Company Description:
- 1Password is a leading provider of password management and cybersecurity solutions for businesses and individuals
- The company offers a secure and convenient way to store, share, and manage passwords and other sensitive information
- 1Password is trusted by more than 100,000 businesses to protect their data and give employees secure access to any app or service
- The company's solutions are easy to deploy and integrate with popular identity and access management (IAM) systems
Company Specialties:
- Password management
- Cybersecurity solutions
- Identity and access management (IAM)
- Secure password sharing
- Enterprise-grade security
Company Website: 1Password
ASSUMPTION: 1Password's focus on simplicity, ease of use, and strong security makes it a popular choice for both businesses and individual users.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in content marketing and cybersecurity.
Reporting Structure: The Sr. Content Marketing Manager will report directly to the Director of Content Marketing.
Work Arrangement: This is a full-time remote role, with occasional travel for in-person engagement.
Growth Opportunities:
- Potential to advance to a Director or VP of Content Marketing role as the company grows
- Opportunities to lead and mentor junior content marketing team members
- Chance to expand the role's scope as 1Password continues to innovate and enter new markets
ASSUMPTION: This role offers significant growth potential as 1Password continues to expand its product offerings and market reach.
🌍 Location & Work Environment
Office Type: 1Password has a remote-first work culture, with no physical office locations.
Office Location(s): N/A (remote work environment)
Geographic Context:
- 1Password serves customers worldwide, with a strong presence in North America
- The company's remote work culture allows employees to work from their home country
- 1Password has employees based in the United States and Canada
Work Schedule: Full-time (40 hours/week) with flexible hours and occasional travel for in-person engagement
ASSUMPTION: 1Password's remote work culture provides employees with the flexibility to balance work and personal responsibilities while maintaining a strong connection to the company's mission and values.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Content assessment and writing test
- Interview with the Director of Content Marketing
- Final interview with the CEO or another senior leader
- Background check and reference checks
Key Assessment Areas:
- Content creation and strategy skills
- Understanding of the cybersecurity industry and trends
- Ability to craft compelling narratives for technical audiences
- Collaboration and communication skills
- Cultural fit and alignment with 1Password's values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing and cybersecurity experience
- Include relevant industry keywords and phrases to demonstrate your expertise
- Prepare a portfolio showcasing your best content marketing and writing samples
- Be ready to discuss your approach to content strategy, storytelling, and SEO
- Research 1Password's products, market position, and competition to show your understanding of the company and industry
ATS Keywords: Content Marketing, Cybersecurity, Strategic Marketing, B2B Marketing, SEO, Storytelling, Collaboration, Cross-functional Teams, Remote Work, Industry Trends, Technical Audiences
ASSUMPTION: 1Password's hiring process is designed to assess candidates' content marketing skills, industry knowledge, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Content management systems (CMS) such as WordPress or similar platforms
- SEO tools such as Google Search Console, SEMrush, or Ahrefs
- Project management tools such as Asana, Trello, or Jira
- Collaboration tools such as Slack, Microsoft Teams, or Google Workspace
- Writing and editing tools such as Google Docs, Microsoft Word, or Grammarly
- Design tools such as Canva, Adobe Creative Suite, or Sketch
ASSUMPTION: The specific tools and technologies required for this role may vary depending on 1Password's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Simplicity
- Security
- Privacy
- Transparency
- Empathy
Work Style:
- Remote-first work culture with flexible hours
- Collaborative and cross-functional team environment
- Focus on results and impact over hours worked
- Strong commitment to work-life balance
- Opportunities for professional growth and development
Self-Assessment Questions:
- How do you align with 1Password's core values, particularly simplicity and security?
- How do you approach balancing work and personal responsibilities in a remote work environment?
- Can you provide an example of a time when you had to adapt your content strategy to address a sudden change in industry trends or market conditions?
ASSUMPTION: 1Password's cultural fit considerations focus on finding candidates who share the company's commitment to simplicity, security, and privacy, as well as the ability to thrive in a remote work environment.
⚠️ Potential Challenges
- Managing multiple content marketing channels and campaigns simultaneously
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Balancing the need to appeal to both enterprise security buyers and individual consumers
- Occasional travel requirements for in-person engagement
- Potential challenges in maintaining work-life balance in a remote work environment
ASSUMPTION: The Sr. Content Marketing Manager role at 1Password presents unique challenges that require strong organizational skills, adaptability, and a deep understanding of the cybersecurity industry.
📈 Similar Roles Comparison
- Unlike traditional content marketing roles, this position requires a deep understanding of the cybersecurity industry and its trends
- While the role focuses on content marketing, it also involves aspects of product marketing, thought leadership, and SEO optimization
- Compared to other senior content marketing roles, this position offers significant growth potential as 1Password continues to expand its product offerings and market reach
ASSUMPTION: This role is unique in its focus on the cybersecurity industry and the opportunity it presents for growth and innovation in content marketing strategies.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for 1Password's new enterprise-focused product line
- Creating a series of thought leadership articles that position 1Password as a trusted voice in the cybersecurity industry
- Launching a successful SEO campaign to improve organic search rankings and drive more targeted traffic to 1Password's website
ASSUMPTION: These sample projects demonstrate the range of content marketing initiatives the Sr. Content Marketing Manager might undertake to achieve 1Password's brand and category-building objectives.
❓ Key Questions to Ask During Interview
- How does 1Password differentiate itself from other cybersecurity companies, and how can content marketing help communicate this unique value proposition?
- What are the most significant challenges facing 1Password's content marketing efforts, and how can this role address them?
- How does 1Password support the professional growth and development of its content marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of 1Password's content marketing campaigns, and how can this role contribute to improving them?
- How does 1Password balance the need to appeal to both enterprise security buyers and individual consumers in its content marketing efforts?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, 1Password's content marketing strategy, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing and cybersecurity experience
- Prepare a portfolio showcasing your best content marketing and writing samples
- Research 1Password's products, market position, and competition to show your understanding of the company and industry
- Be ready to discuss your approach to content strategy, storytelling, and SEO during the interview process
- Follow up with the 1Password hiring team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
