Sr. Content Marketing Manager

📌 Core Information

🔹 Job Title: Sr. Content Marketing Manager

🔹 Company: Healthcare Systems and Technologies, LLC

🔹 Location: Remote (US)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US)

🚀 Job Overview

Key aspects of this role include:

• Building and leading content marketing initiatives to enhance audience engagement and brand presence
• Overseeing various content programs, including podcasts, data reports, and social media engagement
• Collaborating with executives and industry leaders to turn insights into compelling content
• Working in a fast-paced, remote environment with a positive work culture
• Contributing to a company that is making a true social impact in the healthcare industry

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work independently and collaboratively in a remote setting.

📋 Key Responsibilities

✅ Build and lead content marketing strategy to grow audience engagement, brand, and pipeline

✅ Lead and host podcast episodes, strategy, and distribution

✅ Lead the creation and promotion of data benchmarks and insights reports in collaboration with the Data Science team

✅ Oversee social media publishing and engagement

✅ Oversee the Marketing design process and brand cohesion, including overseeing the design agency used

✅ Run other content programs such as website bundles of top resources by topic, customer webinars, branded emails for campaigns and newsletters, and client awards

✅ Prepare HST speakers at conferences and help prepare their presentations

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and day-to-day management of content marketing programs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience building a content engine that grew audience engagement, brand, and pipeline

Required Skills:

• Understanding of modern marketing philosophies (e.g., Chris Walker, Dave Gerhardt, April Dunford)
• Excellent written and verbal communication skills
• Proven creativity and problem-solving skills
• Strong organizational/time management skills
• Fluency in AI to accelerate content creation and insights (preferred)

Preferred Skills:

• Podcast or video series hosting experience

ASSUMPTION: Candidates should have a strong portfolio showcasing their content marketing skills and achievements.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Content Marketing Manager with 5-10 years of experience)

Benefits:

• Health benefits paid for employee
• Flexible Paid Time Off Policy
• 11 company holidays per year
• Paid parental leave
• 401K with matching contributions
• Learning and development allowance

Working Hours: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare technology and software

Company Size: 11-50 employees (small to mid-sized company, offering a close-knit team environment with opportunities for growth)

Founded: 2005 (with over 15 years of experience in the industry)

Company Description:

• HST Pathways is a profitable, fully-remote vertical SaaS company backed by Bain Capital
• They provide innovative software technology that enables surgery centers to provide more cost-efficient patient care and better outcomes
• Their mission is to transform healthcare by making surgery centers more efficient and affordable

Company Specialties:

• ASC software and technology
• Revenue cycle management
• Clinical documentation

Company Website: hstpathways.com

ASSUMPTION: HST Pathways is a well-established company in the healthcare technology industry, offering a stable work environment with opportunities for growth and learning.

📊 Role Analysis

Career Level: Senior (with opportunities for growth and leadership)

Reporting Structure: Reports directly to the VP of Marketing

Work Arrangement: Remote (US) with flexible hours

Growth Opportunities:

• Potential to lead and grow the content marketing team
• Opportunities to speak at conferences and represent HST Pathways
• Career progression opportunities within the Bain Capital family of companies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (with no physical office location)

Office Location(s): N/A

Geographic Context:

• HST Pathways is a fully-remote company, allowing for flexibility in work location within the US
• The company is headquartered in Lafayette, California, but employees are located across the country
• This role may require occasional collaboration with team members in different time zones

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: The remote work environment offers flexibility and work-life balance, but may also require self-motivation and strong communication skills to succeed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the VP of Marketing to discuss the role, responsibilities, and qualifications
• Final interview with key stakeholders to assess fit and answer any remaining questions

Key Assessment Areas:

• Content marketing strategy and execution
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and creative thinking

Application Tips:

• Highlight relevant content marketing experience and achievements in your resume
• Include links to or examples of your best content marketing work in your application
• Tailor your cover letter to demonstrate your understanding of the role and company mission

ATS Keywords: Content marketing, brand development, audience engagement, podcast hosting, data analysis, social media management, creative problem-solving, time management, written communication, verbal communication, collaboration, marketing strategy, insights reporting, design oversight, public speaking, diversity and inclusion

ASSUMPTION: The application process may vary depending on the candidate's qualifications and the company's hiring needs.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, HubSpot)
• Social media management tools (e.g., Hootsuite, Buffer)
• Podcast recording and editing software (e.g., Audacity, GarageBand)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Design tools (e.g., Canva, Adobe Creative Suite)

ASSUMPTION: The specific tools and technologies required may vary depending on the candidate's skills and the company's needs.

👔 Cultural Fit Considerations

Company Values:

• Go beyond the expected
• Thrive through collaboration
• Strive to make a positive impact
• Sharpen and share expertise
• Love the journey

Work Style:

• Results-driven and autonomous
• Collaborative and team-oriented
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote, results-driven work environment?
• Are you comfortable collaborating with team members in different time zones?
• Do you have a strong portfolio showcasing your content marketing skills and achievements?
• Are you committed to continuous learning and improvement in your role?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling work experience.

⚠️ Potential Challenges

• Managing multiple content marketing programs simultaneously
• Balancing creative and strategic responsibilities
• Working in a remote, fully-remote company environment
• Keeping up with industry trends and best practices in content marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on content creation and strategy
• This role offers the opportunity to work in a fast-growing, innovative healthcare technology company
• Career progression opportunities may vary depending on the candidate's skills and the company's growth

ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in other industries or company sizes.

📝 Sample Projects

• Developing and executing a content marketing strategy to grow audience engagement and brand presence
• Hosting and producing a podcast series featuring industry experts and thought leaders
• Creating and promoting data benchmarks and insights reports in collaboration with the Data Science team
• Overseeing the design process and brand cohesion for marketing materials

ASSUMPTION: These sample projects are intended to provide a sense of the responsibilities and challenges associated with this role.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the content marketing team currently, and how can this role help address them?
• How does this role fit into the overall marketing strategy and company goals?
• What opportunities are there for growth and development in this role?
• How does the company support work-life balance for remote employees?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight relevant content marketing experience and achievements in your resume
• Include links to or examples of your best content marketing work in your application
• Tailor your cover letter to demonstrate your understanding of the role and company mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.