📌 Core Information
🔹 Job Title: Senior Content Marketing Manager, Amazon Ads
🔹 Company: Amazon
🔹 Location: New York, New York, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive content ideas to drive brand awareness and shift perceptions through compelling, data-driven storytelling across multiple formats.
- Working cross-functionally with marketing teams, sales, legal, and PR to align content with business goals, brand and product messages, and other priorities.
- Leveraging mechanisms to scale content impact and drive awareness of new materials through sales and direct-to-customer channels.
- Project managing content reviews, approvals, and go-to-market (GTM) plans.
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and strong project management skills to deliver high-quality, customer-obsessed content that aligns with Amazon Ads' brand and business objectives.
📋 Key Responsibilities
✅ Recommend and execute comprehensive content ideas that drive brand awareness and shift perceptions through compelling, data-driven storytelling across multiple formats (sponsored content, videos, research narratives, guides, blog posts).
✅ Write and deliver thought leadership content and work cross-functionally with marketing teams, sales, legal, and PR to align content with business goals, brand and product messages, and other priorities.
✅ Work with media publishers to develop innovative branded content programs that engage our target audience and drive consideration for Amazon Ads solutions.
✅ Leverage mechanisms to scale content impact and drive awareness of new materials through sales and direct-to-customer channels.
✅ Write and deliver content against an overall content calendar, ideate and build new content programs, and project manage content reviews, approvals, and go-to-market (GTM) plans.
ASSUMPTION: The ideal candidate will be a self-starter with strong interpersonal, project management, and analytical skills, as well as a high bar for writing, grammar, and attention to detail to deliver high-quality, customer-obsessed content.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field.
Experience: 5-10 years of experience in B2B content marketing, with a focus on brand storytelling and thought leadership.
Required Skills:
- Proven experience in content marketing, with a strong portfolio showcasing data-driven storytelling across multiple formats.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Strong project management skills, with the ability to manage multiple projects and deadlines effectively.
- Experience working cross-functionally with various teams, including marketing, sales, legal, and PR.
- Familiarity with Amazon Ads and the advertising industry is a plus.
Preferred Skills:
- Experience with video production and blog writing.
- Fluency in additional languages, particularly Spanish or French.
- Experience working in a fast-paced, dynamic environment, such as an agency or in-house marketing team.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and familiarity with content management systems (CMS) are likely to be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $120,000 and $160,000 per year, based on industry standards for a Senior Content Marketing Manager in the New York area with 5-10 years of experience. This estimate takes into account Amazon's reputation as a top-tier employer and the high level of responsibility and impact this role entails.
Benefits:
- Medical, dental, and vision insurance.
- 401(k) matching and other retirement benefits.
- Paid time off, including vacation, sick leave, and holidays.
- Maternity and paternity leave.
- Employee discounts on Amazon products and services.
- Tuition reimbursement and professional development opportunities.
Working Hours: Full-time, with standard business hours (8:00 AM - 5:00 PM, Monday - Friday). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: While not explicitly stated, it is reasonable to assume that Amazon offers competitive benefits packages, including health insurance, retirement plans, and employee discounts, as well as opportunities for professional development and growth.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The company's mission is to be Earth's most customer-centric company, and its approach is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for career growth and collaboration. As a large organization, Amazon offers a diverse range of products, services, and teams, allowing employees to explore various aspects of the business.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington. The company has since grown into a global leader in its industries, with a presence in numerous countries around the world.
Company Description:
- Amazon is committed to innovation, continuously developing new technologies, products, and services to improve the customer experience.
- The company's customer-centric approach drives its decision-making processes, ensuring that all products and services meet the needs and expectations of its diverse customer base.
- Amazon fosters a culture of ownership, empowering employees to take ownership of their roles and make decisions that drive results.
Company Specialties:
- E-commerce and online retail.
- Cloud computing and infrastructure services (AWS).
- Digital streaming and entertainment (Amazon Prime Video, Amazon Music, and Audible).
- Artificial intelligence and machine learning (Alexa, Amazon Go, and Amazon Robotics).
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services provide ample opportunities for career growth and exploration within the company. The company's customer-centric approach and commitment to innovation make it an attractive employer for individuals seeking a dynamic and challenging work environment.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high level of expertise and experience in content marketing. The ideal candidate will have a proven track record of success in developing and executing strategic content initiatives that drive brand awareness and engagement.
Reporting Structure: The Senior Content Marketing Manager will report directly to the Director of Content & Creative Studio in brand marketing and may oversee junior content marketing managers or coordinators.
Work Arrangement: This is an on-site role, requiring the candidate to work from Amazon's office in New York, New York. Occasional remote work may be possible, but the role is not fully remote.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within Amazon's marketing organization or other departments.
- The diverse range of products and services offered by Amazon provides opportunities for the candidate to gain experience in various aspects of the business.
- The company's commitment to innovation and continuous improvement creates an environment where employees can develop new skills and take on new challenges.
ASSUMPTION: The Senior Content Marketing Manager role offers a unique opportunity for an experienced content marketing professional to make a significant impact on Amazon Ads' brand and business objectives. The role's seniority and the company's large size and diverse product offerings provide ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace designed to foster innovation and creativity. The office features open-plan workspaces, meeting rooms, and breakout areas for employees to use.
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US
Geographic Context:
- New York City is a major global hub for business, finance, and entertainment, providing ample opportunities for networking and professional development.
- The city's diverse cultural scene and vibrant neighborhoods offer a wide range of recreational and leisure activities for employees to enjoy outside of work.
- New York's competitive job market and high cost of living may present challenges for some candidates, particularly those with lower salary expectations or limited budgets.
Work Schedule: Full-time, with standard business hours (8:00 AM - 5:00 PM, Monday - Friday). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Amazon's New York office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional development. The city's vibrant cultural scene and diverse neighborhoods offer a wide range of recreational and leisure activities for employees to enjoy outside of work. However, the city's competitive job market and high cost of living may present challenges for some candidates.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with a member of the HR team.
- In-depth phone or video interview with the hiring manager or a member of the marketing team.
- On-site interview at Amazon's New York office, including meetings with various stakeholders and a content-related challenge or assignment.
- Final decision and offer.
Key Assessment Areas:
- Content creation and storytelling skills, with a focus on data-driven narratives and thought leadership.
- Project management and organizational skills, with the ability to manage multiple projects and deadlines effectively.
- Cross-functional collaboration and communication skills, with the ability to work effectively with various teams, including marketing, sales, legal, and PR.
- Cultural fit and alignment with Amazon's leadership principles and company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, with a focus on data-driven storytelling and thought leadership.
- Prepare a portfolio or examples of your best work, showcasing your ability to create compelling, on-brand content across multiple formats.
- Research Amazon Ads and the advertising industry to demonstrate your understanding of the business and its competitive landscape.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and Amazon's approach to content marketing.
ATS Keywords: Content Marketing, B2B Marketing, Thought Leadership, Data-Driven Storytelling, Project Management, Cross-Functional Collaboration, Brand Strategy, Amazon Ads, Advertising Industry
ASSUMPTION: The interview process for this role is likely to be comprehensive and competitive, with a focus on assessing the candidate's content creation and storytelling skills, project management and organizational skills, and cultural fit with Amazon's leadership principles and company values.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Content management systems (CMS) such as Adobe Experience Manager or Contentful.
- Video production and editing software such as Adobe Premiere Pro or Final Cut Pro.
- Project management tools such as Asana, Trello, or JIRA.
- Analytics and reporting tools such as Google Analytics, Tableau, or Power BI.
ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard and widely available. Familiarity with these tools and technologies is expected, but specific training may be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession: Always thinking about and focusing on our customers.
- Ownership: Taking ownership of one's work and making decisions that drive results.
- Invent and simplify: Pioneering innovative solutions and continually seeking to simplify and improve.
- Learn and be curious: Being open to learning and continuous improvement.
- Hire and develop the best: Attracting and developing the best talent to drive business success.
Work Style:
- Fast-paced and dynamic, with a focus on delivering results and driving business impact.
- Collaborative and cross-functional, with a focus on working effectively with various teams to achieve common goals.
- Data-driven and analytical, with a focus on using data and insights to inform decision-making and improve performance.
- Customer-centric, with a focus on understanding and addressing the needs and expectations of Amazon's diverse customer base.
Self-Assessment Questions:
- How do you align your content strategy with Amazon's customer-centric approach and brand values?
- How do you balance creativity and data-driven decision-making in your content marketing approach?
- How do you effectively manage multiple projects and deadlines, and prioritize your workload to ensure maximum impact?
ASSUMPTION: Amazon's company values and work style emphasize customer obsession, ownership, and a data-driven, collaborative approach to problem-solving. Candidates should be prepared to demonstrate their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- The high level of responsibility and impact associated with this role may present significant challenges and demands on the candidate's time and energy.
- The competitive job market and high cost of living in New York City may present financial challenges for some candidates.
- The fast-paced and dynamic nature of Amazon's work environment may require the candidate to adapt quickly and effectively to changing priorities and demands.
- The need to work cross-functionally with various teams, including marketing, sales, legal, and PR, may present challenges in terms of communication, collaboration, and project management.
ASSUMPTION: The Senior Content Marketing Manager role presents significant opportunities for career growth and impact, but also carries substantial challenges and demands. Candidates should be prepared to navigate these challenges effectively and demonstrate their ability to thrive in a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior-level content marketing roles, this position offers a unique opportunity to work for a global leader in e-commerce, cloud computing, and digital streaming, with a significant impact on the company's brand and business objectives.
- Amazon's large size and diverse product offerings provide ample opportunities for career growth and exploration within the company, compared to smaller organizations with more limited scope and scale.
- As a senior-level role, this position offers opportunities for career advancement within Amazon's marketing organization or other departments, compared to more junior-level roles with limited growth potential.
ASSUMPTION: The Senior Content Marketing Manager role at Amazon offers a unique combination of scale, impact, and growth potential compared to similar roles at other organizations. The company's large size, diverse product offerings, and commitment to innovation make it an attractive employer for individuals seeking a dynamic and challenging work environment.
📝 Sample Projects
- Developing a comprehensive content strategy for Amazon Ads, including a content calendar, messaging framework, and brand guidelines.
- Creating a thought leadership report on the state of the advertising industry, featuring insights and data-driven analysis to inform Amazon Ads' strategic direction.
- Producing a video series showcasing Amazon Ads' innovative solutions and success stories, featuring interviews with customers, partners, and internal stakeholders.
ASSUMPTION: The sample projects for this role are designed to highlight the candidate's ability to develop and execute strategic content initiatives that drive brand awareness, engagement, and business impact. The projects should demonstrate the candidate's creativity, analytical skills, and ability to work effectively with various teams and stakeholders.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader content marketing strategy for Amazon Ads, and how will my work contribute to its success?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
- How does the content marketing team at Amazon Ads collaborate with other marketing teams, sales, legal, and PR to ensure alignment and consistency across channels and touchpoints?
- What opportunities are there for professional development and growth within the content marketing team and Amazon more broadly?
- How does Amazon Ads approach content marketing measurement and analytics, and how will my work be evaluated and optimized over time?
ASSUMPTION: The key questions to ask during the interview for this role should focus on understanding the role's priorities, expectations, and opportunities for growth and development. Candidates should also seek to understand the team's dynamics, work style, and approach to collaboration and communication.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills, with a focus on data-driven storytelling and thought leadership.
- Prepare a portfolio or examples of your best work, showcasing your ability to create compelling, on-brand content across multiple formats.
- Research Amazon Ads and the advertising industry to demonstrate your understanding of the business and its competitive landscape.
- Prepare thoughtful questions to ask during the interview, focusing on the role's responsibilities, the team's dynamics, and Amazon's approach to content marketing.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and reiterate your qualifications and fit for the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
