📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Deepwatch
🔹 Location: Tampa, FL, SF Bay Area, or Austin, TX
🔹 Job Type: Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (1-3 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategy across multiple channels
- Creating high-impact content that supports customers throughout their journey
- Optimizing content for SEO and improving search rankings
- Collaborating cross-functionally to craft messaging for various initiatives
- Leading and managing third-party writers/vendors
ASSUMPTION: This role requires a strategic thinker and hands-on content creator with a deep understanding of content strategy, SEO, and exceptional writing skills.
📋 Key Responsibilities
✅ Develop and execute content strategy that supports customers throughout their journey, from awareness to advocacy
✅ Create engaging content across various written and multimedia formats, independently and in collaboration with others
✅ Optimize content for SEO and oversee best practices to improve search rankings
✅ Assess content performance metrics and ROI for continuous optimization and data-driven decisions
✅ Collaborate cross-functionally to craft messaging for product launches, demand generation campaigns, and sales collateral
✅ Assume a subject matter expert (SME) role, deeply understanding Deepwatch’s brand, differentiators, methodologies, and service offers, as well as key audience targets and their pain points
✅ Lead and motivate any outside writers, designers, and multimedia specialists
✅ Establish key performance indicators (KPIs) to measure the success and impact of content strategies
✅ Regularly analyze and report on the performance of content initiatives, making data-driven recommendations for optimization
✅ Ensure creative/brand guidelines are established and adhered to
ASSUMPTION: This role requires strong project management, organizational, communication, and collaboration skills to manage multiple projects and stakeholders effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: Proven content marketing experience, with a deep understanding of content strategy and SEO, including tactical experience
Required Skills:
- Exceptional writing, editing, and proofreading skills with a keen eye for detail
- Experience creating content for demand-generation campaigns
- Demonstrated ability to communicate complex topics through enticing copy and narratives
- Proficiency in content management systems (CMS), marketing automation tools such as Hubspot, SEO software, and Google Analytics
- Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a high-performance, fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally
- Have at least a basic understanding of cybersecurity operations, and the ability to quickly learn and absorb from Deepwatch’s array of security experts
Preferred Skills:
- Familiarity with the cybersecurity industry
- Experience working with AI-driven platforms
ASSUMPTION: Candidates should have a strong portfolio showcasing their content creation and strategy skills, as well as experience working with cross-functional teams.
💰 Compensation & Benefits
Salary Range: $155,000 to $180,000 + bonus + stock options + benefits
Benefits:
- Medical, dental, vision, and disability insurance
- Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
- Unique professional development benefits, starting at $3,000 annually
- Wellness contests and monthly educational programs
- 401(K) retirement program with employer match
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Content Marketing Manager role with similar requirements and experience levels. The actual compensation may vary based on the candidate's qualifications and Deepwatch's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Deepwatch is a pioneer in AI- and human-driven cyber resilience, operating in the computer and network security industry.
Company Size: Deepwatch has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Deepwatch was founded in 2019, making it a relatively young and fast-growing company.
Company Description:
- Deepwatch combines AI, security data, intelligence, and human expertise to help organizations reduce risk through early and precise threat detection and remediation.
- The company operates as an extension of its clients' cybersecurity teams, providing comprehensive security management, 24x7x365 monitoring, and precise threat response.
- Deepwatch has been recognized as a great place to work, a top startup, and a leading cybersecurity company, backed by premier investors.
Company Specialties:
- Computer Security
- Managed Security Services
- Infosec
- Information Security
- SOC
- MSSP
- MDR
- Endpoint Detection & Response
- Vulnerability Management
- Cybersecurity
- Cyber Resilience
- Holistic Security Operations
- SecOps
- SIEM
- Endpoint Security
Company Website: Deepwatch
ASSUMPTION: Deepwatch's focus on AI-driven technology and human expertise makes it an innovative and dynamic place to work, with a strong emphasis on employee growth and development.
📊 Role Analysis
Career Level: This role is at the senior level, offering significant responsibility and the opportunity to make a substantial impact on Deepwatch's content marketing strategy.
Reporting Structure: The Senior Content Marketing Manager will report directly to the VP of Marketing or a similar role, depending on Deepwatch's organizational structure.
Work Arrangement: This role is hybrid, with 1-3 days per week in the office, providing flexibility for remote work and in-person collaboration.
Growth Opportunities:
- As Deepwatch continues to grow, there will be opportunities for the Senior Content Marketing Manager to take on additional responsibilities and advance their career within the marketing department or the company as a whole.
- The successful candidate will have the chance to mentor junior team members and contribute to Deepwatch's overall content strategy.
ASSUMPTION: Deepwatch's growth trajectory and commitment to employee development make this role an excellent opportunity for a motivated and ambitious content marketing professional seeking to advance their career in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Deepwatch has multiple office locations, with this role available in Tampa, FL, SF Bay Area, or Austin, TX.
Office Location(s): 4030 W Boy Scout Blvd, Tampa, Florida 33607, US (Tampa office)
Geographic Context:
- Tampa, FL: A vibrant city with a growing tech industry, offering a mix of urban and suburban living with a lower cost of living compared to other major tech hubs.
- SF Bay Area: A major tech hub with numerous opportunities for professional growth and networking, offering a diverse range of living options and a higher cost of living.
- Austin, TX: A thriving tech scene with a lower cost of living than the SF Bay Area, offering a unique blend of urban and outdoor living experiences.
Work Schedule: Full-time, with flexible hours and the option to work remotely 2-4 days per week, depending on the office location and team needs.
ASSUMPTION: The successful candidate will be comfortable working in a hybrid environment and able to balance remote work with in-office collaboration effectively.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- In-depth content strategy and writing assessment with the hiring manager
- Final interview with the VP of Marketing or a similar role
- Background check and offer extension
Key Assessment Areas:
- Content strategy and planning skills
- Writing and editing abilities
- SEO knowledge and content optimization
- Project management and organizational skills
- Communication and collaboration skills
- Understanding of the cybersecurity industry
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, strategy skills, and relevant industry knowledge.
- Include examples of your content creation and strategy work, demonstrating your ability to drive engagement and results.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
ATS Keywords: Content Marketing, SEO, Writing, Editing, Project Management, Collaboration, Cybersecurity, AI, Marketing Automation, Google Analytics
ASSUMPTION: Deepwatch's hiring process is designed to assess candidates' strategic thinking, content creation skills, and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Content Management Systems (CMS)
- Marketing Automation Tools (e.g., Hubspot)
- SEO Software
- Google Analytics
- Microsoft Office Suite
- Project Management Tools (e.g., Asana, Trello)
ASSUMPTION: The successful candidate will be proficient in using relevant content management, marketing automation, and project management tools to streamline their work and collaborate effectively with the team.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Adaptable
Work Style:
- Dynamic and fast-paced
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach creating content that resonates with a specific audience, such as cybersecurity professionals?
- Can you provide an example of a time when you had to adapt your content strategy based on new information or feedback?
- How do you prioritize and manage multiple projects and deadlines in a fast-paced environment?
ASSUMPTION: Deepwatch values candidates who are passionate about solving complex problems, collaborating effectively, and embracing a dynamic work environment that prioritizes innovation and customer success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with industry trends and best practices in content marketing and SEO
- Balancing remote work and in-office collaboration effectively
- Adapting to a dynamic and evolving work environment as Deepwatch continues to grow
ASSUMPTION: The successful candidate will be proactive, organized, and able to manage their time effectively to overcome these challenges and thrive in the role.
📈 Similar Roles Comparison
- Unlike other content marketing roles, this position requires a deep understanding of the cybersecurity industry and the ability to quickly learn and absorb from Deepwatch's array of security experts.
- Compared to other senior-level content marketing roles, this position offers a unique opportunity to work in a dynamic and innovative industry, driving content strategy and execution for a fast-growing company.
- Career-wise, this role provides an excellent stepping stone for content marketing professionals seeking to advance their careers in a challenging and rewarding environment.
ASSUMPTION: Deepwatch's unique focus on AI-driven cyber resilience and its commitment to employee growth and development make this role an attractive opportunity for motivated and ambitious content marketing professionals.
📝 Sample Projects
- Developing a comprehensive content strategy for Deepwatch's website, including SEO optimization and user experience improvements
- Creating a series of thought leadership articles and whitepapers that establish Deepwatch's expertise in the cybersecurity industry
- Launching a demand generation campaign that drives engagement and conversions through targeted content and messaging
ASSUMPTION: These sample projects demonstrate the breadth and depth of the content marketing responsibilities in this role, highlighting the opportunity for the successful candidate to make a significant impact on Deepwatch's content strategy and business growth.
❓ Key Questions to Ask During Interview
- How does Deepwatch support the professional development of its content marketing team members?
- What are the most significant content marketing challenges facing Deepwatch in the next 12-24 months, and how can this role help address them?
- How does Deepwatch measure the success of its content marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
- What opportunities are there for growth and advancement within the content marketing department or the company as a whole?
- How does Deepwatch foster a culture of collaboration and innovation, and what specific initiatives support this culture?
ASSUMPTION: Asking these questions will help the candidate better understand Deepwatch's content marketing strategy, priorities, and the opportunities available for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your content marketing experience, strategy skills, and relevant industry knowledge.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment.
- Follow up with the Deepwatch HR team one week after submitting your application to inquire about your application status.
- If invited to interview, research Deepwatch's company culture, values, and recent industry news to demonstrate your enthusiasm and preparation for the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
