📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Clari
🔹 Location: Remote, San Francisco Bay Area
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Western Time Zone preferred)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing website content with a focus on SEO
- Collaborating with marketing and product teams to create compelling narratives
- Producing original thought leadership content
- Measuring and optimizing content performance using data-driven insights
- Leveraging AI-driven tools to streamline content creation and update processes
ASSUMPTION: This role requires a strong understanding of B2B content marketing and experience working with AI tools to optimize content.
📋 Key Responsibilities
✅ Create, optimize, and update website content with a focus on SEO, ensuring it aligns with Clari’s brand voice and tone
✅ Collaborate closely with the marketing and product teams to accurately communicate the benefits of our offerings and translate complex concepts into accessible and engaging language
✅ Work with designers to create visually appealing web content that complements written messaging
✅ Create original thought leadership content, including blogs, reports, white papers, guides, videos, etc.
✅ Measure and optimize content performance using data-driven insights to refine strategies, improve engagement, and maximize impact
✅ Utilize AI-driven tools to streamline content creation and update processes, enhancing content scalability and efficiency
✅ Work with internal subject matter experts to identify key trends, craft compelling narratives, and align messaging with broader marketing campaigns
ASSUMPTION: This role requires strong writing, editing, and proofreading skills, as well as the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Journalism, English, or a related field
Experience: 5+ years of content marketing experience, preferably in a high-growth tech environment
Required Skills:
- Proven experience as a content writer or web content specialist, with a strong portfolio showcasing B2B or SaaS-focused web content
- Excellent writing, editing, and proofreading skills, with a keen eye for detail
- Familiarity with AI tools such as Copy.ai, Grammarly, etc. and their application in content creation and optimization
- Knowledge of sales and revenue technology is a significant advantage
Preferred Skills:
- Experience with content management systems (CMS), project management tools, and design software
ASSUMPTION: Candidates with experience in sales and revenue technology, as well as familiarity with content management systems, will be at an advantage in this role.
💰 Compensation & Benefits
Salary Range: $101,500 to $152,000 per year. The compensation package also includes stock options and company-paid benefits, including well-being and professional development stipends.
Benefits:
- Medical, dental, vision, short & long-term disability, Life insurance, and EAP
- Mental health support provided by Modern Health
- Pre-IPO stock options
- Well-being and professional development stipends
- Retirement 401(k) plan
- 100% paid parental leave, plus fertility and family planning support provided by Maven
- Discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays
- Charitable giving match, plus in-person and virtual events
Working Hours: Full-time, with flexible hours and a focus on work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior content marketing role in a high-growth tech company. Actual compensation may vary based on factors such as experience and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on sales and revenue technology
Company Size: 501-1,000 employees. This size allows for a dynamic and growing work environment, with opportunities for career advancement and collaboration across various teams.
Founded: 2012. Clari has been growing steadily and has established itself as a leader in the sales and revenue technology space.
Company Description:
- Clari’s Revenue Platform improves efficiency, predictability, and growth across the entire revenue process
- Thousands of sales, marketing, and customer success teams at leading companies use Clari’s execution insights to make their revenue process more connected, efficient, and predictable
- Clari focuses on creating a remarkable culture, with a strong emphasis on work-life balance and employee well-being
Company Specialties:
- Sales
- Analytics
- CRM
- Data Science
- Enterprise Software
- Mobile
- Sales Forecasting
- Predictive Analytics
- Sales Productivity
- AI
- Revenue Operations
- Sales Operations
- Marketing Operations
- Pipeline Management
- and CRO
Company Website: https://www.clari.com
ASSUMPTION: Clari is a well-established company in the sales and revenue technology space, with a strong focus on creating a remarkable culture and providing valuable insights to its customers.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced content marketing professionals looking to take on more responsibility and make a significant impact on the company's growth.
Reporting Structure: This role reports directly to the Head of Corporate Marketing. The team consists of various marketing professionals, working together to create compelling narratives and drive demand through best-in-class digital and in-person experiences.
Work Arrangement: Remote, with a preference for candidates in the Western Time Zone. This role offers flexibility and the opportunity to work from home, with occasional in-person meetings and events.
Growth Opportunities:
- As Clari continues to grow, there will be opportunities for career advancement within the marketing team and the company as a whole
- This role offers the chance to work on a wide range of content projects, allowing for professional development and skill diversification
- The dynamic and growing nature of the company provides ample opportunities for collaboration and learning from other teams
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote-first, with opportunities to work and celebrate in person
Office Location(s): Sunnyvale, CA (Headquarters) and Bengaluru, IN (Additional Office)
Geographic Context:
- The San Francisco Bay Area offers a vibrant tech industry, with numerous networking opportunities and events
- The region is known for its diverse culture, mild climate, and high quality of life
- Bengaluru, India, is a major tech hub with a thriving startup ecosystem and a large talent pool
Work Schedule: Full-time, with flexible hours and a focus on work-life balance. Clari offers discretionary paid time off, monthly ‘take a break’ days, and Focus Fridays to promote employee well-being and productivity.
ASSUMPTION: The remote-first work environment at Clari offers flexibility and a strong focus on work-life balance, with opportunities for in-person collaboration and events.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with the hiring manager
- Take-home content assignment
- Final interview with the marketing team
Key Assessment Areas:
- Writing and editing skills
- Understanding of SEO and content optimization
- Ability to work effectively with cross-functional teams
- Cultural fit and alignment with Clari's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Showcase your portfolio of B2B or SaaS-focused web content, demonstrating your ability to create engaging and informative pieces
- Prepare for the take-home content assignment by researching Clari's brand voice and tone, as well as the company's products and services
- Be ready to discuss your approach to content creation, optimization, and measurement during the final interview
ATS Keywords: Content Marketing, B2B Writing, SEO, Web Writing, Content Creation, Editing, Proofreading, AI Tools, Sales Technology, Content Management Systems, Project Management, Design Software, Data Analysis, Thought Leadership, Collaboration, Narrative Crafting
ASSUMPTION: The application process for this role is designed to assess the candidate's writing and editing skills, as well as their ability to work effectively with cross-functional teams and align with Clari's values.
🛠️ Tools & Technologies
- AI-driven tools such as Copy.ai and Grammarly
- Content management systems (CMS)
- Project management tools
- Design software
ASSUMPTION: Familiarity with AI-driven tools, content management systems, project management tools, and design software will be beneficial in this role.
👔 Cultural Fit Considerations
Company Values:
- Remarkable: Clari strives to be remarkable in everything they do, from creating exceptional content to providing outstanding customer experiences
- Inclusive: Clari values diversity and fosters an inclusive environment where everyone feels respected and valued
- Collaborative: Clari encourages open communication and collaboration across teams to drive innovation and success
Work Style:
- Remote-first, with a focus on work-life balance and flexibility
- Data-driven, with a strong emphasis on measuring and optimizing content performance
- Collaborative, with a focus on working effectively with cross-functional teams
Self-Assessment Questions:
- Do you have experience creating and optimizing content for a B2B audience, with a focus on SEO?
- Are you comfortable working remotely and collaborating with teams across different time zones?
- Do you have a strong understanding of sales and revenue technology, and the ability to translate complex concepts into accessible and engaging language?
ASSUMPTION: Clari values candidates who are remarkable, inclusive, and collaborative, with a strong work ethic and a passion for creating exceptional content.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the tech industry can present challenges in keeping up with industry trends and best practices
- Working remotely requires strong self-motivation, time management, and communication skills
- The role may require occasional travel for in-person meetings and events
- Clari's focus on data-driven decision-making may require additional analysis and reporting to measure content performance and optimize strategies
ASSUMPTION: While this role presents several opportunities for growth and success, it also comes with its own set of challenges that candidates should be prepared to face.
📈 Similar Roles Comparison
- This role is similar to other senior content marketing positions in the tech industry, with a focus on creating and optimizing content for a B2B audience
- However, Clari's focus on sales and revenue technology sets it apart from other companies, offering candidates the opportunity to work on unique and innovative content projects
- Career paths for this role may include advancing to a director or vice president of content marketing, or transitioning to a related role such as product marketing or demand generation
ASSUMPTION: While this role shares similarities with other senior content marketing positions, its focus on sales and revenue technology and Clari's unique company culture make it a distinctive opportunity for the right candidate.
📝 Sample Projects
- Developing and optimizing website content for Clari's product pages, with a focus on SEO and driving organic traffic
- Creating a thought leadership report on the state of sales and revenue technology, featuring interviews with industry experts and data-driven insights
- Producing a series of videos showcasing Clari's products and customer success stories, highlighting the benefits of the company's revenue platform
ASSUMPTION: These sample projects demonstrate the range of content creation and optimization opportunities available in this role, from website content to thought leadership pieces and multimedia productions.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Clari support the professional development and career advancement of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Clari measure and optimize content performance, and what tools do they use for this purpose?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the team, and the company culture, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content marketing experience and skills
- Prepare for the take-home content assignment by researching Clari's brand voice and tone, as well as the company's products and services
- Be ready to discuss your approach to content creation, optimization, and measurement during the final interview
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
