📌 Core Information
🔹 Job Title: Senior Content Marketing Manager
🔹 Company: Later
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 7+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Spearheading content strategy and thought leadership initiatives
- Transforming platform data into compelling narratives
- Managing relationships with freelancers and agencies
- Driving pipeline growth through engaging content
ASSUMPTION: This role requires a strong background in content marketing, research, and SEO to create high-impact content that resonates with enterprise B2C brands and marketing agencies.
📋 Key Responsibilities
✅ Develop and own Later’s comprehensive content marketing and data journalism strategy
✅ Create and execute research-based content initiatives, including quarterly industry reports and annual benchmarks
✅ Design and implement content distribution strategies across owned channels to maximize reach and impact
✅ Transform complex platform data and research insights into compelling content narratives
✅ Partner with SEO, Email Marketing, and Demand Gen teams to generate SEO-optimized content that drives movement through the funnel
✅ Manage and direct a roster of freelance contributors, industry experts, and content agencies or vendors
ASSUMPTION: This role involves a mix of strategic planning, content creation, and team management, requiring strong organizational skills and the ability to balance multiple projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Journalism, or related field
Experience: 7+ years of B2B content marketing experience, with demonstrated progression in content strategy roles
Required Skills:
- Proven track record of creating content that engages senior marketing decision-makers
- Experience producing research-based content and managing complex editorial calendars
- Demonstrated success in driving organic traffic and lead generation through content
- Strong analytical skills with experience in content performance measurement and optimization
- Expertise in content operations and SEO best practices
- Proficiency in content management systems, SEO tools, and analytics platforms
- Experience managing freelancers and agencies
- Background in social media or influencer marketing
Preferred Skills:
- Experience with enterprise MarTech platforms
- Experience marketing to enterprise B2C brands and agencies
- Familiarity with social listening and social analytics tools
- Advanced degree in related field
ASSUMPTION: Candidates with additional experience in enterprise marketing, social media, or influencer marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 USD per year
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Flexible work arrangements
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Salary ranges are market-based and data-driven, with bi-annual evaluations considering performance and market-related factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Social Media and Influencer Marketing
Company Size: 201-500 employees. Later is a mid-sized company where applicants can expect a structured yet agile work environment.
Founded: 2014. Later was founded as Mavrck and Later, with Mavrck focusing on influencer marketing and Later on social media management. They officially joined together in 2024.
Company Description:
- Later is a leading social and influencer marketing solution and link in bio tool
- They help the world’s top brands create high-performing social content and collaborate with creators to reach new audiences, drive engagement, and generate predictable ROI
- Later is committed to fostering a culture rooted in an inclusion-first mindset and is an equal opportunity employer
Company Specialties:
- Social Media Management
- Social Media Marketing
- Instagram
- Tech
- Social Media
- App
- Content Marketing
- Influencer Marketing
- Creator Economy
- Digital Marketing
- Link in bio tool
Company Website: later.com
ASSUMPTION: Later is a well-established company with a strong focus on innovation and growth in the social media and influencer marketing space.
📊 Role Analysis
Career Level: Senior-level role with significant responsibility and influence on Later’s content strategy and thought leadership initiatives
Reporting Structure: Reports directly to the VP, Content & Community
Work Arrangement: Remote OK, with offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Growth Opportunities:
- Potential to build and lead an in-house content marketing team over time
- Opportunities to collaborate with cross-functional teams and contribute to company-wide initiatives
- Chance to grow with the company as it continues to expand and innovate in the social media and influencer marketing space
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Later’s content strategy and thought leadership position.
🌍 Location & Work Environment
Office Type: Later has offices in Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA, with remote work options available for select positions
Office Location(s): Boston, MA; Vancouver, BC; Chicago, IL; and Vancouver, WA
Geographic Context:
- Los Angeles, California, is a major hub for entertainment, media, and technology industries
- The city offers a diverse range of cultural, recreational, and professional opportunities
- Los Angeles has a Mediterranean climate, with mild winters and warm summers
Work Schedule: Full-time, with flexible work arrangements available
ASSUMPTION: Later’s work environment is dynamic and fast-paced, with a strong focus on collaboration, innovation, and results-driven outcomes.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the VP, Content & Community
Key Assessment Areas:
- Content creation and strategy skills
- Research and data analysis abilities
- SEO knowledge and best practices
- Team management and collaboration skills
- Cultural fit and alignment with Later’s values
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing, research, and SEO skills
- Include specific examples of your past content projects and their outcomes
- Demonstrate your understanding of Later’s business and the social media and influencer marketing landscape
ATS Keywords: Content Strategy, SEO, Data Analysis, Content Marketing, Research, Collaboration, Project Management, Content Operations, Analytical Skills, Freelancer Management, Social Media Marketing, Lead Generation, Content Distribution, Performance Measurement, Content Creation, Editorial Excellence
ASSUMPTION: Later’s application process is designed to assess candidates’ skills, cultural fit, and potential impact on the company’s content strategy and thought leadership initiatives.
🛠️ Tools & Technologies
- Content management systems (e.g., Contentful)
- SEO tools (e.g., SEMRush, Google Search Console, Google Analytics 4)
- Analytics platforms (e.g., Google Analytics 4)
- Project management tools (e.g., Notion)
- Social media and influencer marketing platforms (e.g., Later, Mavrck)
ASSUMPTION: Later uses a mix of industry-standard and proprietary tools to support its content marketing, research, and SEO efforts.
👔 Cultural Fit Considerations
Company Values:
- Inclusion-first mindset
- Hiring and building teams for culture add rather than culture fit
- Embracing systemic change and creating an equitable workplace
Work Style:
- Proactive and results-driven
- Strategic and forward-thinking
- Curious and adaptable
- Emotionally intelligent and collaborative
Self-Assessment Questions:
- How do you approach creating content that resonates with senior marketing decision-makers?
- Can you provide an example of a time when you transformed complex data into compelling content narratives?
- How do you balance immediate needs with long-term opportunities to drive impactful, innovative results?
ASSUMPTION: Later values candidates who align with their inclusion-first mindset, embrace systemic change, and demonstrate a strong work ethic and cultural fit.
⚠️ Potential Challenges
- Managing a remote team of freelancers and agencies
- Keeping up with the fast-paced and ever-evolving social media and influencer marketing landscape
- Balancing regular content programming with major quarterly research initiatives
- Ensuring content quality and consistency across multiple channels and platforms
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on enterprise B2C brands and marketing agencies within the social media and influencer marketing space
- Unlike other content marketing roles, this position requires a strong understanding of SEO best practices and data analysis
- Career progression in this role may lead to opportunities in enterprise marketing, social media, or influencer marketing
ASSUMPTION: This role offers a unique blend of content strategy, research, and SEO skills, making it an attractive opportunity for candidates with relevant experience.
📝 Sample Projects
- Developing a comprehensive content marketing strategy for an enterprise B2C brand
- Conducting a quarterly industry report on social media and influencer marketing trends
- Creating a series of blog posts on SEO best practices for content marketers
ASSUMPTION: These sample projects demonstrate the range of content marketing, research, and SEO skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing landscape at Later and how this role fits into the broader strategy?
- How does Later support the growth and development of its content marketing team members?
- What are the most significant challenges facing the social media and influencer marketing industry, and how does Later plan to address them?
- How does Later measure the success of its content marketing initiatives, and what key performance indicators (KPIs) does the company track?
- What opportunities are there for collaboration and knowledge-sharing with other teams at Later, such as Product Marketing or Sales Enablement?
ASSUMPTION: These questions help candidates better understand the role, the company, and the industry landscape, enabling them to make informed decisions about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Later’s careers page
- Tailor your resume and cover letter to highlight your content marketing, research, and SEO skills, with specific examples of your past projects and their outcomes
- Prepare for interview questions that assess your content creation, strategy, and team management skills, as well as your cultural fit with Later
- Follow up with Later after your interview, expressing your enthusiasm for the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
