📌 Core Information
🔹 Job Title: Sr. Content Producer
🔹 Company: Canadian Tire Corporation
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Retail, Marketing & Creative
🔹 Date Posted: 2025-07-04
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing photography and video content production for Canadian Tire's in-house creative team
- Collaborating with creatives, program managers, and production houses to bring ideas to life
- Overseeing pre-production, production, and post-production processes
- Developing and managing production calendars, budgets, and schedules
- Providing expertise and leadership in best practices and innovations for production
ASSUMPTION: This role requires a high level of experience and expertise in content production, with a focus on photography and video for digital and social channels.
📋 Key Responsibilities
✅ Build out a production calendar for scope of planned work for the year, advising on time required for production
✅ Develop and manage budgets, creatively working through small to large requests and how to best deliver on them
✅ Recommending the appropriate photographers, production, and post-production companies based on talents, portfolios, locations, and budgets
✅ Work with program managers to develop scope of work, budgets, and work back schedules based on project deliverables
✅ Assess the feasibility of proposed creative during internal creative meetings, identifying risks and recommending solutions to deliver on the creative vision
✅ Identify opportunities to increase and promote diversity in our teams, freelancers, and production partners
✅ Develop and collaborate with production teams on process & workflow improvements
✅ Lead and mentor other producers and colleagues and contribute to the growth and education of the greater creative & content team
✅ Build relationships with cross-functional teams outside of the department for future integrated shoot opportunities
✅ Seek out and explore opportunities for innovation in production such as offshore production services, new technologies in photography/video production, AI software
ASSUMPTION: This role involves a high level of collaboration and communication with various teams and stakeholders, requiring strong project management and organizational skills.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Communications, Marketing, Fine Arts) or equivalent experience
Experience: 7+ years of professional industry experience producing in a high-end, high-volume environment within an advertising agency, in-house creative team, or broadcast production organization
Required Skills:
- Expert production and project management skills
- Experience developing photography & video content for digital and social channels
- Experience with remote production
- Expert knowledge of Adobe CC, specifically Premiere Pro, After Effects
- Proficiency with Teams, Zoom, Wrike, Adobe CC along with Microsoft Office 365 – specifically Outlook, Word, Excel & PowerPoint
- Strong technical understanding of photography and video production
- Strategic and creative problem solver
- Ability to work in a fast-paced setting under tight deadlines with strong project and time management skills
- Valid Driver’s License
Preferred Skills:
- Bilingual in English and French
- Experience with e-commerce content creation
- Seasoned in broadcast production with knowledge of SAG & ACTRA rules and regulations
ASSUMPTION: While not explicitly stated, proficiency in French would be an asset for this role, given the company's bilingual nature and the diversity of its customer base.
💰 Compensation & Benefits
Salary Range: CAD 90,000 - 120,000 per year (Estimated based on industry standards for a Senior Content Producer role in Toronto)
Benefits:
- Store Discounts
- Supported Learning
- Canadian Tire Profit Sharing
- Retirement and Savings Programs
- Mental Health Benefits
Working Hours: Full-time, with occasional evening and weekend work required dependent on production schedule
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on automotive, hardware, and houseware products, as well as financial services, petroleum, sporting goods, and apparel
Company Size: 10,001+ employees, with a large retail presence across Canada
Founded: 1922, with a rich history and strong brand recognition in Canada
Company Description:
- Canadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies
- Offers a wide range of products and services through its retail, financial services, and real estate divisions
- Committed to innovation, inclusion, and community support
Company Specialties:
- Retail (Automotive, Hardware & Houseware)
- Financial Services
- Petroleum
- Sporting Goods and Apparel
Company Website: http://corp.canadiantire.ca/
ASSUMPTION: Canadian Tire Corporation is a well-established and respected company in Canada, with a strong focus on community involvement and employee development.
📊 Role Analysis
Career Level: Senior-level role, with significant experience and expertise required
Reporting Structure: Reports to the Head of Production, with potential to lead and mentor other producers and colleagues
Work Arrangement: Remote OK, with occasional on-site work required for production purposes
Growth Opportunities:
- Potential to lead and mentor other producers and colleagues
- Opportunities to explore and implement new approaches and innovations in production
- Chance to work on a wide range of projects across various brands and divisions within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of remote and on-site work required
Office Location(s): 2180 Yonge St, Toronto, Ontario M4S 2B9, CA
Geographic Context:
- Toronto is a multicultural city with a diverse population
- Offers a wide range of cultural, recreational, and entertainment options
- Has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, with occasional evening and weekend work required dependent on production schedule
ASSUMPTION: The work environment for this role is dynamic and fast-paced, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the hiring manager and other team members
- Portfolio review or case study presentation
- Final interview with the Head of Production or another senior team member
Key Assessment Areas:
- Production and project management skills
- Technical proficiency in photography and video production
- Creativity and problem-solving abilities
- Communication and collaboration skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Prepare a portfolio showcasing your best work and explaining your creative process
- Be prepared to discuss your approach to diversity, inclusion, and innovation in production
- Research the company and its brands to demonstrate your understanding of their products and services
ATS Keywords: Content Production, Project Management, Photography, Video Production, Adobe CC, Budget Management, Collaboration, Creative Problem Solving, Communication, Organization, Multitasking, Diversity Promotion, Mentorship, E-commerce, Broadcast Production, Technical Understanding
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and creative problem-solving abilities.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Premiere Pro, After Effects)
- Microsoft Office 365 (Outlook, Word, Excel, PowerPoint)
- Wrike (Project Management)
- Zoom (Video Conferencing)
- Teams (Collaboration)
ASSUMPTION: Proficiency in the listed tools and technologies is essential for this role, with a strong focus on Adobe Creative Cloud for video and photo editing.
👔 Cultural Fit Considerations
Company Values:
- Innovation and entrepreneurship at our core
- Outcomes drive us
- Inclusion is a must
- We are stronger together
- We take personal responsibility
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on delivering high-quality content that meets project briefs
Self-Assessment Questions:
- How do you promote diversity and inclusion in your production processes?
- How do you handle tight deadlines and stress in a fast-paced work environment?
- How do you approach working with diverse groups and stakeholders with varying levels of experience in media production?
ASSUMPTION: Canadian Tire Corporation values innovation, collaboration, and inclusion, with a strong focus on delivering high-quality content that meets project briefs.
⚠️ Potential Challenges
- Managing tight deadlines and multiple project demands
- Working outside of ideal production best practices based on request and sample availability
- Occasional evening and weekend work required dependent on production schedule
- Navigating a large and complex organization with multiple brands and divisions
ASSUMPTION: This role presents unique challenges related to tight deadlines, project demands, and working outside of ideal production best practices. However, it also offers significant opportunities for growth and innovation.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on in-house content production for a large retail corporation, rather than agency or broadcast production
- Industry-specific context: Canadian Tire Corporation has a strong brand presence and unique product offerings, requiring a deep understanding of its customers and market
- Career path comparison: This role offers potential for growth and leadership within the company's in-house creative team, with opportunities to expand into other divisions and brands
ASSUMPTION: This role is unique in its focus on in-house content production for a large retail corporation, with significant opportunities for growth and innovation within the company.
📝 Sample Projects
- Developing a comprehensive production calendar for the year, including photography and video content for Canadian Tire's digital and social channels
- Managing the production of a high-profile brand campaign, including casting, location scouting, and post-production
- Collaborating with cross-functional teams to create integrated content for packaging, PR, and corporate communication
ASSUMPTION: These sample projects highlight the diverse and challenging nature of the role, requiring strong project management, collaboration, and creative problem-solving skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the in-house creative team?
- How does the company support innovation and growth opportunities in the production department?
- What are the key priorities for this role in the first 90 days?
- How does the company promote diversity and inclusion in its production processes and team composition?
- What are the biggest challenges facing the production department in the coming year, and how can this role help address them?
ASSUMPTION: These key questions help applicants better understand the role, team dynamics, and company culture, allowing them to make informed decisions about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements for this role
- Prepare a portfolio showcasing your best work and explaining your creative process
- Be prepared to discuss your approach to diversity, inclusion, and innovation in production during the interview
- Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking about next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
