Sr. Content Specialist

📌 Core Information 🔹 Job Title: Senior Content Specialist 🔹 Company: Zapier 🔹 Location: United States, Canada (Remote) 🔹 Job Type: Full-Time 🔹 Category: Marketing & Communications 🔹 Date Posted: April 22, 2025 🔹 Experience Level: Mid-Senior level (5-10 years) 🔹 Remote Status: Remote (Solely) 🚀 Job Overview Key aspects of this role include: - Creating strategic, high-impact long-form content for sales-aligned campaigns - Driving lead generation and pipeline growth through engaging, research-backed assets - Collaborating with cross-functional teams to ensure content maps to customer pain points and funnel stages - Repurposing and atomizing content for maximum impact across various channels *ASSUMPTION:* This role requires a strong strategic mindset, excellent editorial skills, and the ability to work effectively with multiple teams to drive content success. 📋 Key Responsibilities ✅ Lead the creation of long-form content (ebooks, guides, whitepapers, etc.) to generate leads and support sales conversations with an enterprise audience. ✅ Conduct customer, executive, technical expert, and influencer interviews to create original thought leadership content. ✅ Design and develop data reports based on original surveys and industry research. ✅ Partner with demand generation, product marketing, partnerships, customer marketing, and sales to shape campaign strategy and ensure content maps to buyer needs and conversion goals. ✅ Strategically repurpose long-form content into channel-ready assets tailored to different stages of the buyer journey. ✅ Collaborate with sales, social, and video teams to break out long-form content into assets like webinar decks, infographics, social posts, and scripts. ✅ Use performance data and stakeholder feedback to continuously optimize content. ✅ Help ensure consistency in voice, tone, and messaging across all content touch points. *ASSUMPTION:* This role requires a strong focus on content strategy, exceptional writing skills, and the ability to balance multiple priorities effectively. 🎯 Required Qualifications Education: Bachelor's degree in English, Journalism, Marketing, or a related field (or equivalent experience) Experience: 5+ years of experience in writing B2B marketing content, with a focus on long-form, gated assets Required Skills: - Proven ability to create engaging, polished, and audience-aware content - Experience conducting research and interviews to inform content creation - Strong cross-functional collaboration skills - Excellent time management and organizational skills - Proficiency in using AI tools to assist with content creation and optimization Preferred Skills: - Experience with marketing automation tools (e.g., HubSpot, Marketo) - Familiarity with Zapier's platform and integrations - Background in enterprise software or SaaS *ASSUMPTION:* Candidates should have a strong portfolio demonstrating their ability to create high-quality, strategic content that drives results. 💰 Compensation & Benefits Salary Range: $110,000 - $140,000 USD per year (Based on industry standards for a Senior Content Specialist role with 5-10 years of experience) Benefits: - Health, dental, and vision insurance - 401(k) plan with 4% company match - Unlimited vacation policy - 14 weeks of paid family leave - Home office stipend Working Hours: Full-time (40 hours per week) with flexible scheduling *ASSUMPTION:* Zapier offers competitive compensation and benefits packages for remote employees. 📌 Applicant Insights 🔍 Company Context Industry: Software Development, specifically focused on automation and AI-driven integrations Company Size: Medium (501-1,000 employees) - Zapier offers the benefits of a mid-sized company, providing ample opportunities for collaboration and growth while maintaining a startup-like culture. Founded: 2011 - Zapier has been a remote-first company since its inception, with a strong focus on fostering a diverse and inclusive work environment. Company Description: - Zapier is on a mission to make automation work for everyone by integrating apps and moving data between them automatically. - They strive to create a positive impact on people's lives by helping them focus on their most important work. - Zapier is committed to promoting diversity, inclusion, and equity in the workplace. Company Specialties: - APIs and integrations - Business web applications - Making magic (innovative problem-solving) Company Website: https://zapier.com/ *ASSUMPTION:* Zapier's remote-first culture and commitment to diversity and inclusion make it an attractive workplace for candidates seeking a flexible, supportive, and innovative environment. 📊 Role Analysis Career Level: Mid-Senior level - This role offers significant growth opportunities for experienced content creators looking to advance their careers in a strategic, impactful position. Reporting Structure: The Senior Content Specialist will report directly to the Head of Content or a similar role, collaborating closely with various teams, including demand generation, product marketing, and sales. Work Arrangement: Remote (Solely) - Zapier is a fully remote company, offering the flexibility to work from anywhere within the approved remote locations. Growth Opportunities: - Expanding the role's scope to include mentoring junior content creators - Transitioning into a leadership or management role within the content team - Exploring opportunities in related fields, such as product marketing or brand strategy *ASSUMPTION:* This role provides ample opportunities for professional growth and development within Zapier's expanding content team. 🌍 Location & Work Environment Office Type: Remote - Zapier does not have a physical office; all work is done remotely. Office Location(s): United States, Canada Geographic Context: - The United States and Canada offer a wide range of remote work opportunities, with varying time zones to accommodate global collaboration. - Both countries have established tech industries, providing ample networking and professional development opportunities. Work Schedule: Flexible - Zapier offers a flexible work schedule, allowing employees to balance their personal and professional lives effectively. *ASSUMPTION:* Zapier's remote work environment fosters a high degree of flexibility and autonomy, enabling employees to create a healthy work-life balance. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening with the hiring manager 3. Content assessment and strategy discussion 4. Final interview with the content team and other stakeholders Key Assessment Areas: - Strategic content creation and planning - Writing and editing skills - Collaboration and communication abilities - Alignment with Zapier's company values and culture Application Tips: - Tailor your resume and cover letter to highlight your strategic content creation experience and relevant skills. - Prepare for the content assessment by brainstorming campaign ideas and content strategies that align with Zapier's brand and target audience. - Research Zapier's company culture and values to ensure a strong fit with your personal work style and career goals. ATS Keywords: Content Strategy, Long-Form Content, B2B Marketing, Lead Generation, Sales Enablement, Thought Leadership, Content Repurposing, AI Utilization *ASSUMPTION:* Zapier's application process is designed to assess candidates' strategic thinking, writing skills, and cultural fit, with a focus on finding the best fit for the role and the company. 🛠️ Tools & Technologies - Google Workspace (Google Docs, Sheets, Slides) - Marketing automation tools (HubSpot, Marketo) - Project management tools (Asana, Trello) - Content management systems (CMS) and marketing platforms (WordPress, Drupal, Contentful) - AI-assisted content creation and optimization tools (Frase, Copy.ai) *ASSUMPTION:* Zapier's content team uses a variety of tools and technologies to streamline workflows, collaborate effectively, and create high-quality content. 👔 Cultural Fit Considerations Company Values: - Default to action - Build with heart - Default to transparency - Embrace feedback - Focus on the customer - Be humble Work Style: - Remote-first and asynchronous work environment - Strong emphasis on collaboration and communication - Data-driven decision-making and continuous learning - Results-oriented and goal-focused Self-Assessment Questions: 1. How do you approach creating content that aligns with a company's brand and values while also resonating with the target audience? 2. Can you describe a time when you had to adapt your work style to fit a remote or asynchronous work environment? What challenges did you face, and how did you overcome them? 3. How do you incorporate feedback from various stakeholders into your content creation process to ensure it meets their needs and expectations? *ASSUMPTION:* Zapier's company culture values transparency, collaboration, and continuous learning, making it an ideal fit for candidates who thrive in a remote, results-driven environment. ⚠️ Potential Challenges 1. Balancing multiple priorities and deadlines while working remotely 2. Ensuring consistent messaging and branding across various content touch points 3. Adapting to a fast-paced, ever-changing work environment 4. Maintaining a strong work-life balance in a remote setting *ASSUMPTION:* These challenges can be mitigated by effective time management, strong communication skills, and a proactive approach to seeking feedback and support from team members. 📈 Similar Roles Comparison 1. Content Marketing Manager - Focuses more on short-form content and campaign execution, with less emphasis on long-form, strategic content creation. 2. Technical Writer - Specializes in creating content that explains complex technical concepts to non-technical audiences, with less emphasis on sales-aligned campaigns and lead generation. 3. Content Strategist - Focuses more on developing content strategies and frameworks, with less emphasis on day-to-day content creation and optimization. *ASSUMPTION:* The Senior Content Specialist role at Zapier offers a unique blend of strategic content creation, campaign execution, and collaboration with various teams, making it an attractive opportunity for experienced content creators seeking to make a significant impact on the company's growth and success. 📝 Sample Projects 1. Creating a comprehensive ebook on the state of automation in the enterprise, featuring original research and expert interviews. 2. Developing a series of blog posts and social media content highlighting customer success stories and use cases for Zapier's integrations. 3. Designing and implementing a content strategy for a major product launch, including long-form assets, short-form content, and multimedia assets. *ASSUMPTION:* These sample projects demonstrate the strategic, impactful nature of the content created by the Senior Content Specialist at Zapier, driving lead generation, pipeline growth, and brand awareness. ❓ Key Questions to Ask During Interview 1. How does the content team collaborate with other departments, such as product marketing and sales, to ensure content aligns with the company's overall goals and objectives? 2. Can you describe a recent content campaign that the team executed, and what challenges were faced and how they were overcome? 3. How does Zapier support the professional development and growth of its content team members? 4. What are the most significant trends and opportunities in the content marketing landscape, and how is Zapier positioned to capitalize on them? 5. How does Zapier measure the success of its content marketing efforts, and what key performance indicators (KPIs) are most important for the Senior Content Specialist role? *ASSUMPTION:* These interview questions help candidates better understand the role's responsibilities, the team's dynamics, and Zapier's content marketing strategy, enabling them to make an informed decision about their fit for the position. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://zapier.com/jobs/senior-content-specialist/ - Tailor your resume and cover letter to highlight your strategic content creation experience and relevant skills. - Prepare for the content assessment by brainstorming campaign ideas and content strategies that align with Zapier's brand and target audience. - Research Zapier's company culture and values to ensure a strong fit with your personal work style and career goals. - Follow up with the hiring manager within one week of submitting your application to confirm receipt and inquire about the next steps in the process. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.