Sr Content Strategist

📌 Core Information

🔹 Job Title: Sr Content Strategist

🔹 Company: TIAA

🔹 Location: Virtual, IL, USA

🔹 Job Type: Full-Time, Non-Employee Contingent Worker

🔹 Category: Content Strategy

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (onsite, likely in a hybrid capacity)

🚀 Job Overview

Key aspects of this role include:

• Developing clear and concise content for digital experiences to meet business goals
• Collaborating with design, product, development, and marketing teams
• Conducting content audits and gap analyses to ensure consistent user experiences
• Researching and analyzing audience needs to plan for retirement
• Identifying and solving problems in new and existing user experiences

ASSUMPTION: This role requires a strong understanding of user experience and the ability to create consistent messaging across various platforms and teams.

📋 Key Responsibilities

✅ Collaborate with design, product, development, and marketing teams to develop clear and concise content to reach business goals and TIAA’s internal and external audiences.

✅ Conduct content audits and content gap analyses to ensure that user experiences are consistent and in line with industry best practices and enterprise needs.

✅ Collaborate with UX design and writing teams to build consistency and clarity across experiences.

✅ Research and analyze audience need, preferences, objectives, and methods. Study and understand how participants and B2B audiences consume content to plan for retirement.

✅ Plan, write and present content for existing and emerging mobile and web experiences.

✅ Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment.

✅ Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences.

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure in a fast-paced environment.

🎯 Required Qualifications

Education: University degree preferred

Experience: 5+ years required; 7+ years preferred

Required Skills:

• Proven experience in content strategy
• Strong collaboration skills
• Experience with content audits and gap analyses
• Excellent research and analytical skills
• Ability to create clear and concise messaging
• Familiarity with user experience (UX) principles

Preferred Skills:

• Experience in the financial services industry
• Fluency in multiple languages
• Knowledge of accessibility best practices

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's primary audience.

💰 Compensation & Benefits

Salary Range: $45.96/hr. - $72.12/hr. Actual base salary may vary based upon relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.

Benefits:

• Equal Opportunity Employer
• Accessibility Support for applicants with disabilities
• Privacy Notices for applicants

Working Hours: 40 hours per week, with flexible scheduling based on team needs

ASSUMPTION: As a non-employee contingent worker, this role may not be eligible for all of TIAA's standard benefits. The anticipated term of this engagement is 6 months, with the possibility of extension based on company business needs.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. TIAA specializes in retirement plans, insurance, and investment services for individuals in education, healthcare, and nonprofit sectors.

Company Size: 10,001+ employees. As a large organization, TIAA offers a wide range of opportunities and resources for employees.

Founded: 1918. TIAA has a long history of providing retirement solutions and has grown to become a leading provider in its industry.

Company Description:

• TIAA is committed to helping individuals achieve a more secure financial future through retirement planning, insurance, and investment services.
• The company offers a range of products and services, including retirement plans, IRAs, mutual funds, life insurance, 529 college savings plans, and brokerage services.
• TIAA is dedicated to providing exceptional customer service and empowering its clients to plan for their futures.

Company Specialties:

• Retirement Plans
• IRAs
• Mutual Funds
• Life Insurance
• 529 college savings plans
• Brokerage Services

Company Website: www.tiaa.org

ASSUMPTION: TIAA's focus on retirement planning and financial services requires employees to have a strong understanding of financial concepts and the ability to communicate complex information clearly and effectively.

📊 Role Analysis

Career Level: This role is at the senior level, indicating that it requires a high degree of expertise and experience in content strategy.

Reporting Structure: The Sr Content Strategist will likely report to the Head of Content or a similar role within the organization's content or marketing department.

Work Arrangement: This role is hybrid, with an anticipated onsite presence at the location(s) listed in the posting. The specific hybrid arrangement (e.g., number of onsite days per week) is not specified.

Growth Opportunities:

• As a senior role, this position may offer opportunities for mentorship and leadership within the content team.
• With TIAA's wide range of products and services, there may be opportunities to work on diverse projects and gain exposure to different aspects of the business.
• Given the company's size and growth, there may be opportunities for career advancement within the organization.

ASSUMPTION: While not explicitly stated, this role may offer opportunities for professional development and growth, such as training, workshops, or mentorship programs.

🌍 Location & Work Environment

Office Type: TIAA's offices are professional environments with a focus on collaboration and innovation.

Office Location(s): The specific onsite location(s) for this role are not listed in the posting. However, TIAA has offices in various cities across the United States, including New York, Charlotte, Boston, Denver, and Austin.

Geographic Context:

• Illinois is a Midwestern state with a diverse economy and a strong financial services industry.
• The virtual nature of this role allows for flexibility in work location, with the possibility of working from home or another remote location.
• TIAA's offices are located in major metropolitan areas, offering access to various amenities and cultural attractions.

Work Schedule: The work schedule for this role is not specified. However, as a full-time position, it is likely to follow a standard workweek of 40 hours, with the possibility of flexible scheduling based on team needs.

ASSUMPTION: As a hybrid role, this position offers a balance between onsite collaboration and remote work, allowing for flexibility and a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a recruiter or hiring manager
• In-depth interviews with relevant stakeholders, potentially including a case study or writing exercise
• Background check and offer extension

Key Assessment Areas:

• Content strategy and creation skills
• Collaboration and communication abilities
• Understanding of user experience (UX) principles
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in content strategy and user experience (UX) in your resume.
• Tailor your cover letter to demonstrate your understanding of TIAA's mission and how your skills and experience align with the role's requirements.
• Prepare for interviews by researching TIAA's products, services, and industry trends, as well as practicing common interview questions and case studies.

ATS Keywords: Content Strategy, User Experience, Content Audit, Content Gap Analysis, Collaboration, Communication, Problem-Solving, Financial Services

ASSUMPTION: As a large organization with a structured hiring process, TIAA may use Applicant Tracking Systems (ATS) to manage and filter job applications. Including relevant keywords in your resume and cover letter can help ensure that your application is not overlooked.

🛠️ Tools & Technologies

• Content management systems (CMS)
• User experience (UX) design tools
• Project management software
• Collaboration and communication platforms (e.g., Slack, Microsoft Teams)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on TIAA's internal systems and the projects the Sr Content Strategist is working on.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Innovation
• Collaboration
• Inclusion

Work Style:

• Collaborative and team-oriented
• Focused on delivering high-quality work
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you have a proven track record of creating clear and concise content for digital experiences?
• Are you comfortable working in a fast-paced, deadline-driven environment?
• Do you have strong collaboration and communication skills, and the ability to work well with diverse teams?

ASSUMPTION: TIAA values employees who are committed to its mission, demonstrate strong work ethic, and align with its core values.

⚠️ Potential Challenges

• The fast-paced, deadline-driven nature of the role may require long hours and quick turnaround times.
• The role may involve working with complex financial concepts and terminology, requiring a strong understanding of the industry and its regulations.
• As a hybrid role, there may be challenges in balancing onsite collaboration with remote work.
• The role may require frequent travel to TIAA's various office locations, depending on the specific work arrangement.

ASSUMPTION: While TIAA offers a range of benefits and opportunities for professional growth, this role may also present unique challenges that require strong time management, adaptability, and communication skills.

📈 Similar Roles Comparison

• Compared to other content strategist roles, this position may offer a higher level of responsibility and autonomy, given its senior level and focus on driving business goals.
• In the financial services industry, content strategists may face unique challenges and opportunities, such as working with complex financial concepts and regulations.
• Career paths for content strategists may vary depending on the organization's size, industry, and specific role requirements. At TIAA, there may be opportunities for career advancement within the content team or across the organization.

ASSUMPTION: When comparing this role to similar positions, it is essential to consider the specific industry, organization size, and job requirements to identify the best fit for your career goals and skills.

📝 Sample Projects

• Conducting a comprehensive content audit of TIAA's digital experiences to identify gaps and inconsistencies in messaging and user experience.
• Developing a content strategy for a new retirement planning tool, including user research, messaging framework, and content creation.
• Collaborating with UX designers and product owners to create clear and concise content for a new mobile app, ensuring a seamless user experience across platforms.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that may be required for this role. The specific projects assigned may vary depending on the organization's needs and the Sr Content Strategist's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the typical content strategy process at TIAA, and how this role fits into that process?
• How does the content team collaborate with other departments, such as design, product, and marketing, to ensure consistent messaging and user experience?
• What are the most significant challenges facing the content team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within the content team and across the organization?
• How does TIAA support work-life balance for its employees, particularly for hybrid roles like this one?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's culture and needs.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for interviews by researching TIAA's products, services, and industry trends, as well as practicing common interview questions and case studies.
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.