Sr. Content Strategist

📌 Core Information - Job Title: Sr. Content Strategist - Company: TIAA - Location: Virtual, IL, USA - Job Type: Full-Time - Category: Financial Services - Date Posted: May 5, 2025 - Experience Level: 5-10 years - Remote Status: Hybrid (onsite, likely in a hybrid capacity) 🚀 Job Overview Key aspects of this role include: - Developing clear and concise content for digital experiences - Collaborating with design, product, development, and marketing teams - Conducting content audits and content gap analyses - Researching and analyzing audience needs and preferences - Planning, writing, and presenting content for existing and emerging mobile and web experiences - Identifying and solving problems in user experiences - Creating consistent, on-brand messaging ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work effectively with various teams in a fast-paced environment. 📋 Key Responsibilities - ✅ Collaborate with cross-functional teams to develop clear and concise content that meets business goals and TIAA’s internal and external audiences. - ✅ Conduct content audits and content gap analyses to ensure user experiences are consistent and in line with industry best practices and enterprise needs. - ✅ Collaborate with UX design and writing teams to build consistency and clarity across experiences. - ✅ Research and analyze audience needs, preferences, objectives, and methods to plan for retirement. - ✅ Plan, write, and present content for existing and emerging mobile and web experiences. - ✅ Identify and help solve problems in new and existing user experiences to ensure ease of use in a complex, fast-paced, deadline-driven financial environment. - ✅ Create consistent, on-brand messaging that clearly articulates the benefits of TIAA products and services, while streamlining operational tasks for internal and external audiences. ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to balance multiple priorities and deadlines. 🎯 Required Qualifications - Education: University degree preferred - Experience: 5+ years required; 7+ years preferred - Required Skills: - Proven experience in content strategy and creation - Strong communication and writing skills - Ability to work effectively with cross-functional teams - Knowledge of user experience (UX) principles - Experience with content management systems (CMS) - Proficiency in Microsoft Office Suite - Preferred Skills: - Experience with accessibility standards - Familiarity with Agile methodologies - Knowledge of financial services industry ASSUMPTION: A background in financial services or a related industry would be beneficial but is not strictly required. 💰 Compensation & Benefits - Salary Range: $45.96/hr. - $72.12/hr. (Actual base salary may vary based on relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location.) - Benefits: Not specified in the original job description - Working Hours: 40 hours per week (Hybrid work arrangement, likely onsite in a hybrid capacity) ASSUMPTION: TIAA offers competitive benefits packages for full-time employees, including health insurance, retirement plans, and paid time off. Details should be verified directly with the employer. 📌 Applicant Insights 🔍 Company Context - Industry: Financial Services - Company Size: 10,001+ employees - Founded: Over 100 years ago - Company Description: At TIAA, we believe everyone has the right to retire with dignity. We provide retirement plans, insurance, and investment services, empowering millions of people in education, healthcare, and nonprofit with the knowledge, guidance, and lifetime income needed to plan their futures. - Company Specialties: Retirement Plans, IRAs, Mutual Funds, Life Insurance, 529 college savings plans, and Brokerage Services - Company Website: TIAA ASSUMPTION: TIAA is a well-established company with a strong focus on retirement planning and financial services. They value diversity and inclusion, as reflected in their equal opportunity employment policy. 📊 Role Analysis - Career Level: Mid to Senior level role - Reporting Structure: This role reports to the Head of Content Strategy - Work Arrangement: Hybrid (onsite, likely in a hybrid capacity) - Growth Opportunities: Potential growth opportunities within the content strategy team or related departments ASSUMPTION: This role offers opportunities for professional development and growth within the organization, as TIAA values internal promotions and career progression. 🌍 Location & Work Environment - Office Type: Hybrid (onsite, likely in a hybrid capacity) - Office Location(s): Not specified in the original job description - Geographic Context: Virtual, IL, USA (Remote work with onsite requirements) - Work Schedule: 40 hours per week, with flexible hours and work-from-home options ASSUMPTION: TIAA's hybrid work arrangement allows for a balance between onsite collaboration and remote work, providing flexibility for employees. 💼 Interview & Application Insights - Typical Process: Phone or video screen, followed by multiple onsite or virtual interviews with cross-functional teams - Key Assessment Areas: Writing samples, content strategy portfolio, and behavioral interviews focused on problem-solving, collaboration, and communication skills - Application Tips: - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare a portfolio showcasing your content strategy and writing samples - Research TIAA's mission and values to demonstrate cultural fit ASSUMPTION: TIAA's interview process is designed to assess your skills and cultural fit, with a focus on collaboration and communication. 🛠️ Tools & Technologies - Microsoft Office Suite - Content management systems (CMS) - Project management tools (not specified in the original job description) ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role. 👔 Cultural Fit Considerations - Company Values: Not explicitly stated in the original job description, but TIAA's mission and commitment to retirement planning suggest values such as integrity, collaboration, and customer focus. - Work Style: TIAA values a collaborative, team-oriented work environment with a focus on delivering high-quality results in a fast-paced setting. - Self-Assessment Questions: - How do you approach collaborating with cross-functional teams to achieve common goals? - Can you provide an example of a time when you had to balance multiple priorities and deadlines in a content strategy role? - How do you ensure that your content is accessible and inclusive for diverse audiences? ASSUMPTION: Applicants should be able to demonstrate a strong work ethic, attention to detail, and the ability to thrive in a collaborative, fast-paced environment. ⚠️ Potential Challenges - Balancing multiple priorities and deadlines in a fast-paced environment - Working effectively with cross-functional teams to achieve common goals - Adapting to a hybrid work arrangement, with a requirement to be onsite occasionally ASSUMPTION: These challenges can be overcome by strong project management skills, effective communication, and a willingness to adapt to different work environments. 📈 Similar Roles Comparison - Content Strategist vs. UX Writer: While both roles focus on creating clear and concise content, the Content Strategist role is more focused on the overall user experience and content strategy, while the UX Writer role is more focused on creating microcopy and user interface text. - Content Strategist vs. Content Manager: The Content Strategist role is more focused on the creation and planning of content, while the Content Manager role is more focused on the distribution, management, and governance of content. ASSUMPTION: Applicants should consider their career goals and preferences when comparing similar roles, as each role offers unique opportunities and challenges. 📝 Sample Projects - Developing a content strategy for a new financial services product launch - Conducting a content audit and gap analysis for an existing website or application - Creating user-centered content for a retirement planning mobile app - Collaborating with a design team to create wireframes and prototypes for a new digital experience ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with the Content Strategist role at TIAA. ❓ Key Questions to Ask During Interview - Can you describe the typical content strategy process for a new digital experience at TIAA? - How does the Content Strategy team collaborate with other departments, such as design, product, and marketing? - What are the most significant challenges facing the Content Strategy team in the next 12-24 months? - How does TIAA support the professional development and growth of its content strategy team members? ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the team, and the company's goals and challenges. 📌 Next Steps for Applicants To apply for this position: - Submit your application through this link: https://tiaa.wd1.myworkdayjobs.com/Search/job/Virtual-IL-USA/Sr-Content-Strategist_R250400544-8 - Tailor your resume and cover letter to highlight relevant experience and skills - Prepare a portfolio showcasing your content strategy and writing samples - Research TIAA's mission and values to demonstrate cultural fit - Follow up with the hiring manager or HR representative after submitting your application, if appropriate ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.