📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: Viral Nation Inc.
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling copy for social media platforms to drive engagement and brand awareness
- Collaborating with cross-functional teams to develop integrated marketing campaigns
- Staying updated with social media trends and platform updates
- Embracing AI tools to enhance creative output and efficiency
ASSUMPTION: This role requires a high level of creativity, adaptability, and a deep understanding of social media platforms and trends.
📋 Key Responsibilities
✅ Develop and execute best-in-class social media copy for a diverse portfolio of clients, ensuring a consistent and engaging brand voice across all platforms
✅ Work with fellow creatives and strategists to brainstorm and develop creative concepts that are social-first and captivating
✅ Craft compelling, error-free copy for integrated social media marketing campaigns, that effectively communicates key messages, promotes brand awareness, and drives engagement
✅ Craft attention-grabbing captions for daily social posts, tailoring the tone and style to each platform and audience
✅ Optimize copy for social media platforms, considering character limits, hashtags, and other platform-specific features to maximize reach and visibility
✅ Work with agility and confidence, managing multiple projects and deadlines in a fast-paced environment, both independently and as part of a collaborative team
✅ Analyze the performance of your copy and use data-driven insights to iterate and improve
✅ Stay at the forefront of social media trends, platform updates, and emerging technologies, bringing fresh and innovative ideas to the team
✅ Embrace and actively utilize a suite of AI tools and agents for research, brainstorming, headline generation, copy variation, and performance prediction to enhance your creative output and efficiency
ASSUMPTION: This role requires a strong ability to multitask, prioritize, and manage time effectively to meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, English, or a related field
Experience: 4-6 years of experience as a copywriter, with a strong portfolio showcasing your work in social media marketing
Required Skills:
- Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a knack for crafting concise, impactful copy
- Impeccable spelling, grammar, and editing skills
- Able to interpret data from marketing campaigns to create compelling messaging
- Detail-oriented and hyper-efficient with time management
- Adhere to brand guidelines, legal requirements, and ethical standards in all social media copywriting activities
- A proven ability to work at a fast pace and adapt to changing priorities
Preferred Skills:
- Experience with AI copywriting tools (e.g., Jasper, Copy.ai, Writesonic)
- Fluency in multiple languages
ASSUMPTION: While experience with AI copywriting tools is a plus, a willingness to learn and embrace these technologies is essential for this role.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - CAD 95,000 per year (Based on industry standards for a Senior Copywriter role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work arrangements
- Professional development opportunities
- Employee referral bonus program
Working Hours: Full-time (40 hours/week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising & Marketing
Company Size: 201-500 employees (Mid-sized company offering a collaborative and growth-oriented environment)
Founded: 2014 (Established company with a proven track record)
Company Description:
- Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation
- Offers services such as influencer marketing, community management, social content production, social strategy, and talent representation
- Employs AI-powered brand safety solution and creator intelligence technology to maximize creator partnerships and safeguard brand reputation
Company Specialties:
- Influencer Marketing
- Influencer Talent Management
- Content Creation
- Social Media Marketing
- Social Media Strategy
- Social Analytics
- Performance Media
- TikTok, NFT, YouTube, Instagram, Twitch, Facebook, and Ambassador Programs
Company Website: http://www.viralnation.com
ASSUMPTION: Viral Nation's focus on social media innovation and AI integration creates an exciting and dynamic work environment for creative professionals.
📊 Role Analysis
Career Level: Senior (This role offers opportunities for mentorship, leadership, and strategic decision-making)
Reporting Structure: Reports directly to the Creative Director (Opportunities for collaboration and input on creative direction)
Work Arrangement: Remote OK (Flexible work arrangements to support a healthy work-life balance)
Growth Opportunities:
- Potential to mentor junior team members and contribute to their professional development
- Opportunities to lead creative projects and campaigns, demonstrating leadership and strategic thinking
- Chance to stay at the forefront of social media trends and emerging technologies, driving innovation within the company
ASSUMPTION: This role offers ample opportunities for professional growth and development within a dynamic and innovative company.
🌍 Location & Work Environment
Office Type: Hybrid (Combination of on-site and remote work)
Office Location(s): Mississauga, ON and Toronto, ON
Geographic Context:
- Toronto is a multicultural city with a vibrant arts and entertainment scene, offering numerous opportunities for creative inspiration
- Mississauga is a diverse and growing city with a strong business community, providing a supportive environment for professional growth
- Both locations offer a mix of urban and suburban living, with easy access to amenities and recreational activities
Work Schedule: Full-time (40 hours/week), with flexible hours and remote work options (Support for a healthy work-life balance)
ASSUMPTION: The hybrid work environment at Viral Nation fosters collaboration and creativity while offering the flexibility to work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Portfolio presentation and/or writing test
- Final interview with the Creative Director
Key Assessment Areas:
- Creativity and writing skills
- Understanding of social media platforms and trends
- Adaptability and ability to work in a fast-paced environment
- Collaboration and teamwork skills
- Alignment with company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Include a portfolio showcasing your best work in social media marketing
- Prepare for the interview by researching Viral Nation's services and clients, and be ready to discuss your approach to social media copywriting
- Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role
ATS Keywords: Social Media Copywriter, Senior Copywriter, Advertising, Marketing, Creative, Branding, Campaign Development, Engagement Strategies, Attention to Detail, Adaptability, AI Tools, Content Creation, Trend Awareness, Data Analysis, Time Management
ASSUMPTION: The interview process at Viral Nation is designed to assess your creativity, skills, and cultural fit, with a focus on your ability to thrive in a fast-paced and collaborative environment.
🛠️ Tools & Technologies
- AI copywriting tools (e.g., Jasper, Copy.ai, Writesonic)
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Project management tools (e.g., Asana, Trello, Jira)
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Familiarity with AI copywriting tools and social media management platforms is beneficial for this role, as they are essential for optimizing creative output and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about social media trends and emerging technologies?
- Do you have a strong work ethic and a commitment to delivering high-quality work?
ASSUMPTION: Viral Nation values candidates who are creative, adaptable, and committed to delivering exceptional work in a fast-paced and collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Keeping up with the ever-evolving social media landscape and platform updates
- Adapting to changing priorities and shifting client needs
- Collaborating effectively with remote team members and stakeholders
ASSUMPTION: These challenges are inherent to the fast-paced and dynamic nature of the social media industry and can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Unlike traditional copywriting roles, this position requires a deep understanding of social media platforms and trends, as well as the ability to work at the "speed of social"
- While the core responsibilities of this role are similar to those of a Senior Copywriter, the focus on social media and AI integration makes it a unique and innovative opportunity
- This role offers the chance to work with a diverse portfolio of clients, driving brand awareness and engagement through compelling social media copy
ASSUMPTION: This role offers a unique blend of creativity, strategy, and innovation, making it an attractive opportunity for experienced copywriters looking to grow in the social media marketing field.
📝 Sample Projects
- Developing a comprehensive social media campaign for a new product launch, including platform-specific copy and engagement strategies
- Crafting attention-grabbing captions and hashtags for a brand's Instagram feed and stories, driving user engagement and increasing followers
- Creating a series of TikTok videos featuring user-generated content and branded hashtags, designed to go viral and increase brand awareness
ASSUMPTION: These sample projects demonstrate the creative and strategic nature of this role, highlighting the opportunity to drive brand awareness and engagement through compelling social media copy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the creative department?
- How does Viral Nation support the professional development and growth of its employees?
- Can you provide examples of successful social media campaigns that the company has executed for its clients?
- How does Viral Nation integrate AI tools into its creative process, and what opportunities are there for growth in this area?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life balance?
ASSUMPTION: These questions are designed to assess the company's culture, values, and commitment to employee growth and development, as well as its approach to AI integration and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio showcasing your best work in social media marketing
- Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the role
- If selected for the final interview, be prepared to present your portfolio and discuss your approach to social media copywriting
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
