📌 Core Information
🔹 Job Title: Senior Copywriter
🔹 Company: The Marketing Arm
🔹 Location: Chicago, IL
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating engaging content across various media for State Farm
- Collaborating with a highly collaborative team valuing enthusiasm, initiative, curiosity, kindness, and collaboration
- Pushing the boundaries of an already-successful national campaign
- Embracing unconventional thinking and proactively seeking cultural trends
- Building and nurturing relationships with teammates and clients
ASSUMPTION: This role requires a strong creative thinker who can thrive in a collaborative environment and push the boundaries of an established campaign.
📋 Key Responsibilities
✅ Develop engaging concepts from start to finish across all media
✅ Be a connoisseur of cultural trends and proactively seek out new ones
✅ Build and nurture relationships with teammates as well as clients
✅ Effectively apply feedback from Creative Directors and clients into creative executions
✅ Offer ideas to encourage/guide other members of the creative team
✅ Become an expert in the marketplace of our clients
✅ Be funny on cue (or at least try)
ASSUMPTION: This role requires a strong ability to create engaging content, collaborate effectively, and adapt to feedback.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., Advertising, Marketing, English, Journalism)
Experience: 2-5 years of agency experience as a Copywriter
Required Skills:
- Portfolio of work demonstrating the ability to turn strategy into can’t-look-away creative
- Strong communication and problem-solving skills
- Experience in broadcast, social, and digital marketing
- Ability to present ideas in a way that gets heads nodding, laughing, crying, and 🤯
Preferred Skills:
- Experience working on national campaigns
- Familiarity with the State Farm brand
ASSUMPTION: Candidates with a strong portfolio, relevant experience, and excellent communication skills will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $90,000 per year (based on experience and location)
Benefits:
- Continuous training, educational programs, speaker series, and workshops
- Culture events throughout the year
- Communities to connect with
- Competitive vacation plan, sick days, and personal days to prioritize mental health
- Summer Flex Days
- Parental leave
- Comprehensive Medical, Dental, and Vision plans
- 401K Retirement Savings Plan
- Employee Stock Purchase Plan
Working Hours: Full-time, typically 9:00 AM - 5:00 PM CST, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in Chicago. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: The Marketing Arm is a leading advertising agency specializing in creating cultural resonance for brands. They have been crafting engaging content, memorable experiences, and dynamic partnerships for over 30 years.
Company Size: 201-500 employees
Founded: 1993
Company Description:
- Headquartered in Dallas, with offices across the country and staff around the globe
- Focused on creating culturally relevant content that turns consumers into fans
- Values creativity, collaboration, and pushing the boundaries of established campaigns
Company Specialties:
- Marketing
- Digital
- Promotions
- Experiential
- Sports
- Entertainment
- Talent
- Influencer
- Sponsorship
- Shopper
- Content
- Social
- Music
- Creative
- Video production
- College
- Talent
- Celebrity
- And gaming
Company Website: http://www.wearetma.agency
ASSUMPTION: The Marketing Arm is a well-established agency with a strong reputation in the advertising industry. They value creativity, collaboration, and pushing the boundaries of established campaigns.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Creative Director of the State Farm team
Work Arrangement: On-site, full-time position based in Chicago, IL
Growth Opportunities:
- Potential to take on more responsibilities and advance within the creative team
- Opportunities to work on diverse campaigns and expand skillset
- Chance to collaborate with and learn from experienced creatives
ASSUMPTION: This role offers opportunities for growth and development within the creative team and the broader advertising industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with an open floor plan
Office Location(s): 225 N Michigan Ave, 14th Floor, Chicago, IL 60601
Geographic Context:
- Chicago, IL is a major city with a diverse population and vibrant cultural scene
- The office is located in the heart of downtown Chicago, near public transportation and various amenities
- The city offers a variety of neighborhoods and suburbs to choose from for housing
Work Schedule: Monday - Friday, 9:00 AM - 5:00 PM CST, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The work environment is collaborative and creative, with an emphasis on teamwork and open communication. The office is centrally located in downtown Chicago, offering easy access to public transportation and various amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Creative Director
- In-person or virtual portfolio presentation and creative challenge
- Final interview with the Creative Director and other team members
Key Assessment Areas:
- Creativity and strategic thinking
- Communication and presentation skills
- Cultural awareness and understanding of the State Farm brand
- Collaboration and teamwork
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work and demonstrating your ability to create engaging content across various media
- Research the State Farm brand and be prepared to discuss how you would approach creating content for their campaigns
ATS Keywords: Copywriter, Senior Copywriter, Creative, Advertising, Marketing, Brand, State Farm, Campaign, Concept, Content, Collaboration, Feedback, Presentation, Portfolio
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their creativity, strategic thinking, and strong communication skills.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Familiarity with industry-standard creative software and project management tools is expected for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Integrity
- Accountability
- Passion
Work Style:
- Collaborative and team-oriented
- Open and transparent communication
- Fast-paced and dynamic
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a collaborative, creative environment?
- Are you passionate about staying up-to-date with cultural trends and applying them to your work?
- Can you effectively receive and incorporate feedback from Creative Directors and clients?
- Do you have a strong sense of humor and the ability to create engaging content that resonates with audiences?
ASSUMPTION: Candidates who are strong collaborators, creative thinkers, and open to feedback will be the best fit for this role and The Marketing Arm's company culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to feedback and making revisions to creative work
- Collaborating effectively with a diverse team of creatives, strategists, and clients
- Staying up-to-date with cultural trends and applying them to campaigns
ASSUMPTION: This role requires strong time management, adaptability, and collaboration skills to succeed in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- Unlike other Senior Copywriter roles, this position focuses on creating content for a specific client (State Farm) and requires a deep understanding of their brand and market
- Compared to other advertising agencies, The Marketing Arm places a strong emphasis on creativity, collaboration, and pushing the boundaries of established campaigns
- Career progression in this role may involve taking on more responsibilities within the creative team or moving into a leadership position
ASSUMPTION: This role offers unique opportunities and challenges compared to other Senior Copywriter positions in the advertising industry.
📝 Sample Projects
- Developing a humorous and engaging TV spot for State Farm's "Like a Good Neighbor" campaign
- Creating a series of social media posts that highlight State Farm's commitment to community involvement and customer service
- Designing a digital ad campaign that targets a specific demographic and encourages them to consider State Farm for their insurance needs
ASSUMPTION: These sample projects demonstrate the range of creative work expected for this role, from broadcast and social media content to digital advertising campaigns.
❓ Key Questions to Ask During Interview
- Can you describe the creative process for the State Farm campaign and how my work would fit into it?
- How does the team collaborate and provide feedback on creative ideas?
- What opportunities are there for growth and development within the creative team and the broader agency?
- How does The Marketing Arm support work-life balance for its employees?
- Can you provide examples of successful campaigns the agency has created for other clients?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a strong portfolio showcasing your best work and demonstrating your ability to create engaging content across various media
- Research the State Farm brand and be prepared to discuss how you would approach creating content for their campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
