📌 Core Information
🔹 Job Title: Sr Copywriter
🔹 Company: T-Mobile
🔹 Location: Bellevue, WA; Overland Park, KS; Frisco, TX (Hybrid: 3 days in office)
🔹 Job Type: Full-Time
🔹 Category: Telecommunications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Crafting compelling campaign content for various media, including digital communications, email, OOH billboards, and print ads.
- Adapting and improving copy based on user testing data and accessibility best practices.
- Collaborating with other designers, researchers, and developers to create comprehensive creative design solutions.
- Presenting copywriting components to brand leadership, business partners, and stakeholders during creative reviews.
- Working independently and proactively, taking briefs or conversations and turning them into ideas, while keeping an eye on the larger narrative.
ASSUMPTION: This role requires a strong understanding of the T-Mobile brand, its tone, and voice. The ideal candidate will be able to create engaging content that resonates with customers while adhering to brand guidelines.
📋 Key Responsibilities
✅ Build compelling brand-right campaign content for digital comms, email, OOH billboards, and print ads.
✅ Write post copy for high complexity projects that meet brief requirements, including quick-turn creative requests.
✅ Abide by team processes and standard methodologies, including file naming, folder maintenance, copy deck creation, and handoff, while maintaining tasks and agendas autonomously.
✅ Contribute to T-Mobile brand team’s copywriting resources and tools.
✅ Champion of human-centered design. Adapt and improve copy based on data from user testing and best practices in accessibility.
✅ Present copywriting components to brand leadership and team builds, business partners, and stakeholders during creative reviews, communicating best practices for copy and reasoning behind decisions.
✅ Work independently and proactively. Take a brief or conversation and turn it into an idea. Know when to collaborate with other designers, researchers, and developers.
✅ T-Mobile's success is due to its ability to craft a motivational story around people and its purpose. Create content that speaks with people – not at them.
✅ Relish the opportunity to be consistently creative. Work well under pressure, deliver on steep timelines, and always keep an eye on the larger narrative.
✅ Not precious about your work. Don’t get us wrong – we want passionate creative problem solvers. But we also want creatives seasoned enough to know when to push back, when to take feedback, and when to move on.
✅ Fitting in and standing out – each are great attributes on their own. There are many great creatives on staff. You’d be jumping in, filling in, and making work fun each day.
ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent experience in English, Journalism, Creative Writing, or related field.
Experience: 5+ years of campaign or merchandising copywriting experience in an agency or corporate environment. Formal copy training with a strong portfolio.
Required Skills:
- Expertise in crafting compelling campaign content for various media.
- Ability to adapt and improve copy based on user testing data and accessibility best practices.
- Strong collaboration skills, with the ability to work effectively with other designers, researchers, and developers.
- Excellent communication skills, both written and verbal.
- Fluency in Microsoft Word, PowerPoint, and Outlook.
- Knowledge of Figma software.
- Open to learning and using AI tools.
Preferred Skills:
- Experience in conducting user research or partnering with a UX researcher.
- Fluency in best practices for information architecture, interaction design, and user design process.
ASSUMPTION: The ideal candidate will have a strong portfolio showcasing their ability to create engaging and on-brand copy for various media.
💰 Compensation & Benefits
Salary Range: $71,400 - $128,800 (Based on experience and location)
Benefits:
- Medical, dental, and vision insurance
- Flexible spending account
- 401(k) with company match
- Employee stock grants and purchase plan
- Paid time off and holidays
- Paid parental and family leave
- Family building benefits and childcare subsidy
- Tuition assistance and college coaching
- Short- and long-term disability insurance
- Voluntary life, AD&D, accident, disability, and long-term care insurance
- Mobile service and home internet discounts
- Pet insurance
- Commuter and transit programs
Working Hours: Full-time (40 hours/week) with a hybrid schedule requiring 3 days a week in the office.
ASSUMPTION: The salary range provided is based on industry standards for a senior copywriter role in the telecommunications industry. However, the actual salary may vary based on the candidate's experience and the specific location.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. T-Mobile is a leading provider of wireless services in the United States, offering 4G LTE and transformative nationwide 5G network.
Company Size: 10,001+ employees. As a large corporation, T-Mobile offers extensive resources and opportunities for career growth and development.
Founded: 1990 (as a subsidiary of Deutsche Telekom). T-Mobile has a rich history of innovation and disruption in the wireless industry.
Company Description:
- T-Mobile US, Inc. (NASDAQ: TMUS) is America’s supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all.
- T-Mobile’s customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience, and undisputable drive for disruption that creates competition and innovation in wireless and beyond.
- Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile and Metro by T-Mobile.
Company Specialties:
- IoT
- Retail
- 5G for All
- Future of 5G
- Business Sales
- Customer Care
- Business Wireless
- Consumer Wireless
- Technology
- Internships & Returnships
- DE&I
- Benefits & Perks
Company Website: https://www.t-mobile.com
ASSUMPTION: T-Mobile is a well-established company with a strong brand presence and a reputation for innovation and disruption in the telecommunications industry.
📊 Role Analysis
Career Level: Senior. This role is a senior-level position within the T-Mobile brand team, requiring a high level of expertise and experience in copywriting.
Reporting Structure: The Sr Copywriter will report directly to the Brand Manager and work closely with other members of the brand team, as well as business partners and stakeholders.
Work Arrangement: Hybrid. This role requires a hybrid work arrangement, with 3 days in the office and 2 days remote.
Growth Opportunities:
- Potential advancement to a leadership role within the brand team or other departments within T-Mobile.
- Opportunities to work on high-profile campaigns and projects, gaining valuable experience and exposure.
- Access to professional development and training opportunities to enhance skills and advance career growth.
ASSUMPTION: As a large corporation, T-Mobile offers numerous growth and development opportunities for employees who demonstrate strong performance and potential.
🌍 Location & Work Environment
Office Type: Corporate. T-Mobile's offices are modern, collaborative workspaces designed to foster creativity and innovation.
Office Location(s): Bellevue, WA; Overland Park, KS; Frisco, TX
Geographic Context:
- Bellevue, WA: A suburb of Seattle, Bellevue offers a mix of urban and suburban living with a strong tech industry presence.
- Overland Park, KS: A suburb of Kansas City, Overland Park is known for its high quality of life and strong business community.
- Frisco, TX: A rapidly growing city in the Dallas-Fort Worth metro area, Frisco offers a mix of urban and suburban living with a strong focus on education and technology.
Work Schedule: Full-time (40 hours/week) with a hybrid schedule requiring 3 days in the office.
ASSUMPTION: The ideal candidate will be comfortable working in a hybrid environment and able to commute to the office 3 days a week.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the brand team and other stakeholders
- Final interview with the brand manager or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Portfolio review and discussion of past work
- Writing test or case study presentation
- Behavioral and situational interview questions
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a portfolio showcasing your best work, demonstrating your ability to create engaging and on-brand copy for various media.
- Be ready to discuss your writing process, how you approach user testing data, and your ability to adapt and improve copy based on feedback.
- Research T-Mobile's brand voice and tone, and be prepared to discuss how you would maintain and elevate the brand in your copy.
ATS Keywords: Senior Copywriter, Campaign Development, User Testing, Accessibility, Brand Voice, Collaboration, Microsoft Word, Microsoft PowerPoint, Microsoft Outlook, Figma, AI Tools
ASSUMPTION: The interview process for this role will focus on assessing the candidate's writing skills, creativity, and cultural fit within the T-Mobile brand team.
🛠️ Tools & Technologies
- Microsoft Word, PowerPoint, and Outlook
- Figma
- AI Tools (open to learning)
ASSUMPTION: The ideal candidate will be proficient in Microsoft Office Suite and open to learning and using AI tools to enhance their copywriting process.
👔 Cultural Fit Considerations
Company Values:
- Un-carrier Spirit: We challenge the status quo and never stop innovating.
- Customer Obsessed: We put our customers first in everything we do.
- Inclusive: We foster an environment where everyone can be their authentic selves.
- Agile: We embrace change and adapt quickly to new challenges.
- One Team: We work together to achieve our goals.
Work Style:
- Collaborative: We work closely with other teams and stakeholders to create comprehensive creative design solutions.
- Adaptable: We are open to feedback and willing to adapt and improve our copy based on user testing data and best practices in accessibility.
- Proactive: We take initiative and ownership of our work, turning briefs or conversations into ideas.
Self-Assessment Questions:
- Do you align with T-Mobile's company values, particularly the Un-carrier Spirit and Customer Obsessed values?
- Are you comfortable working in a hybrid environment, commuting to the office 3 days a week?
- Do you have a proactive work style, taking initiative and ownership of your work?
- Are you open to feedback and willing to adapt and improve your copy based on user testing data and best practices in accessibility?
ASSUMPTION: The ideal candidate will be a strong cultural fit within the T-Mobile brand team, aligning with the company's values and work style.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and multiple stakeholders.
- Adapting to changes in brand guidelines, user testing data, or project scope.
- Managing multiple projects and priorities simultaneously.
- Commuting to the office 3 days a week, with potential traffic congestion depending on location.
ASSUMPTION: The ideal candidate will be able to thrive in a fast-paced, dynamic environment and manage multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Compared to other senior copywriter roles in the telecommunications industry, this role offers a competitive salary range and comprehensive benefits package.
- T-Mobile's large size and extensive resources provide ample opportunities for career growth and development.
- As a leading provider of wireless services, T-Mobile offers the opportunity to work on high-profile campaigns and projects with significant impact on the industry.
ASSUMPTION: This role offers a unique combination of competitive compensation, extensive benefits, and significant growth and development opportunities within the telecommunications industry.
📝 Sample Projects
- Developing a comprehensive brand voice and tone guide for T-Mobile, ensuring consistency across all customer touchpoints.
- Creating engaging and on-brand copy for a high-profile marketing campaign, including digital communications, email, OOH billboards, and print ads.
- Adapting and improving copy for a user-centered mobile app, based on user testing data and best practices in accessibility.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of expertise required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the brand team's process for conducting user research and incorporating feedback into the copywriting process?
- How does the brand team collaborate with other departments, such as design and product, to create comprehensive creative design solutions?
- What are the most challenging aspects of working in a fast-paced, dynamic environment with tight deadlines and multiple stakeholders?
- How does the brand team support the growth and development of its copywriters?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Asking these questions will help you better understand the role, the team dynamics, and the company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare a portfolio showcasing your best work, demonstrating your ability to create engaging and on-brand copy for various media.
- Be ready to discuss your writing process, how you approach user testing data, and your ability to adapt and improve copy based on feedback.
- Research T-Mobile's brand voice and tone, and be prepared to discuss how you would maintain and elevate the brand in your copy.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
