📌 Core Information
🔹 Job Title: Senior Copywriter (GolfNow, SportsEngine, Fandango, Rotten Tomatoes)
🔹 Company: NBCUniversal
🔹 Location: Orlando, Florida, United States
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Entertainment Providers
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading copy projects for the Creative group as the team's copy-creation strategist
- Developing clear and compelling copy for various channels, including websites, apps, advertising, promotions, and more
- Collaborating with Designers, Art Directors, Creative Directors, Producers, Marketing leads, and Product team members on projects
- Prompting and editing AI-generated copy for templated, turnkey copy requests
- Managing multiple projects simultaneously while meeting tight deadlines
ASSUMPTION: This role requires a high level of creativity, strategic thinking, and the ability to manage multiple projects simultaneously. The ideal candidate will have experience working in a fast-paced, dynamic environment and be comfortable using AI tools for copy generation.
📋 Key Responsibilities
✅ Lead all copy projects for the Creative group and develop clear and compelling copy for various channels
✅ Collaborate with internal stakeholders and manage multiple projects while adhering to brand guidelines
✅ Prompt and edit AI-generated copy for templated, turnkey copy requests
✅ Manage external copywriter resources in partnership with Creative Directors
✅ Adhere to and evolve product Brand Guidelines, maintaining cohesive tone, voice, style, and messaging across all platforms
✅ Generate unique brand campaign concepts with Creative and Marketing teams
✅ Prepare presentation slides and pitch concepts to internal stakeholders
ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the needs of the project and the company. The ideal candidate will be adaptable and able to take on new challenges as they arise.
🎯 Required Qualifications
Education: Bachelor's degree from a four-year college or university preferably in English, Writing, Editing, Journalism, Marketing, or similar
Experience: 5+ years of copywriting experience, with experience writing for both B2B and B2C audiences
Required Skills:
- Excellent analytical, marketing, verbal, and written communication skills
- Adept at Microsoft Office products, especially Outlook, Teams, Word, PowerPoint, SharePoint, etc.
- Willingness to work a hybrid 3-day schedule in Orlando, FL hub office
- Consistent, regular, and punctual attendance required
Preferred Skills:
- Excellent organizational skills and the ability to handle multiple tasks/assignments/projects concurrently
- Has a bias for action and operates with a built-in sense of urgency to meet deadlines
- Ability to work proactively and effectively with other departments and functions
- Proficient with Project Management tools, namely Asana, a plus
- Confident and professional virtual call presence
- Comfortable working in a group environment and possesses strong interpersonal skills
- Takes initiative and is self-motivated
- Interest in theatrical movie releases and the entertainment industry a plus
ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates who possess these skills and have a passion for storytelling and creativity are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Copywriter role in Orlando, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on NBCUniversal products and services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement requiring 3 days in the office
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Copywriter role in Orlando, FL. The actual salary may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment provider, offering a wide range of content across film, television, and streaming platforms, as well as theme parks and consumer experiences.
Company Size: NBCUniversal has over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric.
Company Description:
- NBCUniversal is a subsidiary of Comcast Corporation
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock
- NBCUniversal produces and distributes premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and has world-renowned theme parks and attractions through Universal Destinations & Experiences
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and attractions
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal is a well-established company with a strong presence in the entertainment industry. The company's size and diversity provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level position with the opportunity to grow and take on more responsibilities as the company evolves
Reporting Structure: This role reports directly to the Creative Director and works closely with various internal stakeholders, including Designers, Art Directors, Producers, Marketing leads, and Product team members
Work Arrangement: Hybrid work arrangement, requiring 3 days in the office
Growth Opportunities:
- As NBCUniversal continues to grow and expand, there may be opportunities for the ideal candidate to take on additional responsibilities and advance their career
- The company's spin-off of Versant, a modern media company, presents unique growth opportunities for employees
- The role's involvement in various aspects of the creative process provides ample opportunities for learning and skill development
ASSUMPTION: The ideal candidate for this role will be a self-starter with a strong work ethic and a desire to grow both personally and professionally. They will be comfortable working in a dynamic, fast-paced environment and be able to adapt to change as the company evolves.
🌍 Location & Work Environment
Office Type: Hybrid work arrangement, with 3 days required in the Orlando, FL hub office
Office Location(s): 7580 Golf Channel Drive, Orlando, Florida, United States
Geographic Context:
- Orlando, FL is a vibrant city with a growing entertainment and technology industry
- The city is home to several major theme parks and attractions, as well as a thriving arts and culture scene
- Orlando has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, with a hybrid work arrangement requiring 3 days in the office
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and be able to balance their time effectively between the office and remote work.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the Hiring Manager
- In-person or virtual interview with the Creative Director and other team members
- Final interview with the Vice President of Creative
- Background check and offer extension
Key Assessment Areas:
- Creativity and storytelling abilities
- Communication and collaboration skills
- Project management and organizational skills
- Adaptability and flexibility in a dynamic work environment
- Alignment with NBCUniversal's brand voice and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or writing samples that demonstrate your creativity and versatility as a copywriter
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research NBCUniversal's brand voice and values to ensure a strong fit with the company culture
ATS Keywords: Senior Copywriter, Creative, Brand Voice, AI Prompting, Digital Advertising, Collaboration, Storytelling, Project Management, Marketing, Communication, Analytical Skills, Detail-Oriented, Self-Starter, Interpersonal Skills, Time Management
ASSUMPTION: The ideal candidate for this role will be a strong communicator with a proven track record of success in a creative environment. They will be comfortable working with AI tools and be able to manage multiple projects simultaneously.
🛠️ Tools & Technologies
- Microsoft Office Suite (Outlook, Teams, Word, PowerPoint, SharePoint)
- AI tools (Google Gemini, Claude, Chat GPT)
- Project Management tools (Asana)
- Creative software (Adobe Creative Suite, Sketch, Figma)
ASSUMPTION: The ideal candidate for this role will be comfortable using a variety of tools and technologies to streamline their workflow and improve productivity.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Excellence
- Integrity
- Quality
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Creative and innovative
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working with AI tools and generating copy for templated, turnkey copy requests?
- Do you have strong communication and collaboration skills, and are you able to work effectively with internal stakeholders?
- Are you able to manage multiple projects simultaneously and meet tight deadlines?
- Do you have a strong sense of accountability and desire to be the one ultimately responsible for getting things done right, the first time, on time?
ASSUMPTION: The ideal candidate for this role will be a strong communicator with a proven track record of success in a creative environment. They will be comfortable working with AI tools and be able to manage multiple projects simultaneously.
⚠️ Potential Challenges
- The role requires a high level of creativity and the ability to manage multiple projects simultaneously, which can be challenging at times
- The hybrid work arrangement may present unique challenges for some candidates, requiring a balance between remote work and in-office collaboration
- The role may require occasional travel for team events and conferences
- The entertainment industry can be unpredictable, with changes in project timelines and priorities that may impact workload and work-life balance
ASSUMPTION: The ideal candidate for this role will be adaptable and comfortable working in a dynamic, fast-paced environment. They will be able to balance multiple projects and priorities effectively and be comfortable with occasional travel.
📈 Similar Roles Comparison
- This role is unique in its focus on copywriting for a diverse portfolio of entertainment brands, including SportsEngine, GolfNow, GolfPass, Fandango, and Rotten Tomatoes
- Unlike other senior copywriter roles, this position requires experience working with AI tools for templated, turnkey copy requests
- Career progression in this role may involve taking on additional responsibilities and advancing to a Creative Director or similar leadership position
ASSUMPTION: The ideal candidate for this role will have experience in a creative environment and be comfortable working with AI tools. They will be able to adapt to the unique demands of this role and grow with the company as it evolves.
📝 Sample Projects
- Developing a comprehensive brand campaign for the launch of a new streaming service
- Creating engaging and informative content for a sports app, including player profiles, game recaps, and promotional materials
- Writing compelling copy for a golf course management platform, including promotional materials, email campaigns, and on-site signage
ASSUMPTION: The ideal candidate for this role will have experience working on a variety of creative projects and be comfortable adapting their style and tone to fit the unique needs of each brand.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a copywriting project, from initial brief to final delivery?
- How does the Creative team collaborate with other departments, such as Marketing and Product, to ensure brand consistency across all channels?
- What are the most challenging aspects of working with AI tools for templated, turnkey copy requests, and how do you overcome them?
- How does the company support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: The ideal candidate for this role will be curious and engaged, with a strong desire to understand the company's culture and the specific demands of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Include a portfolio or writing samples that demonstrate your creativity and versatility as a copywriter
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Research NBCUniversal's brand voice and values to ensure a strong fit with the company culture
- Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
